| |
| | Business World - Marketing |
 | | With a turnover of Rs 1,056 crore during 2000 (no other company in the business has crossed the Rs 1,000 crore mark in such a short time), LG is already India's second largest consumer electronics brand, next only to BPL which clocked sales of almost Rs 1,800 crore last year. |
 | | "Indian partners in most of these joint ventures are reluctant to put money as the brand they help develop, at the end of the day, belongs to someone else," says a Mumbai-based businessman with interests in consumer electronics. |
 | | And going by the company's outstanding record over the last three years, LG isn't likely to relax in its bid to topple BPL and become the country's biggest consumer electronics firm by next year. |
| www.businessworldindia.com /archive/200306/mktg4.htm (1422 words) |
|