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| | Customer Relationship Management Systems |
 | | BUPERS manages the Morale, Welfare, and Recreation (MWR) program, a worldwide operation with almost 20,000 employees that is central to the Navy’s quality-of-life programs for sailors, retirees, civilians, and their families. |
 | | BUPERS recognized a need to make MWR’s complex and geographically dispersed organization more customer driven and cost efficient. |
 | | We analyzed the relationship between BUPERS, MWR field operations, and end-user customers to determine what was and what was not working well. |
| www.orcmacro.com /Management/Customer/crms.aspx (554 words) |
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