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	Law.com - Suit Seeks to Block Bacardi From Selling Havana Club Rum
		Bacardi said Pernod Ricard has no trademark registration and no rights to the Havana Club brand in the United States.
		Bacardi claims it purchased the rights to the Havana Club trademark from the original owners, the Arechabala family, who made the rum in Cuba from the 1930s until Fidel Castro took power.
		Bacardi claims that its Havana Club rum is based on the original recipe created in Cuba.
	www.law.com /jsp/article.jsp?id=1155822493436 (584 words)

	Cigar Aficionado \| Web Features \| The Rum Dynasty: Bacardi (Site not responding. Last check: 2007-10-26)
		The shock to the Bacardi family came not because they thought Reid, 48, was unqualified, but because this would be the first time that the company was to be headed by someone other than a member of the Bacardi family.
		The Bacardi rum trademark--principally identified by the bat and wave devices prominent in the company's ads and on its labels--and the more than three dozen other trademarks now owned by the company have what Cutillas calls a "high value," but one that is difficult to calculate because the company is not for sale.
		Bacardi Limón, which has had the most successful launch ever of any new spirit (according to Impact and the Distilled Spirits Council of the United States), selling more than 350,000 cases in its first year, represents an effort to have those consumers who prefer the semisweet drinks, 66 percent of the market, drink Bacardi.
	www.cigaraficionado.com /Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,735,00.html (6054 words)

	Bacardi family shares family secret, launching new Bacardi Rum/ PRNewswire (Site not responding. Last check: 2007-10-26)
		Under the watchful eye of the family's Master Blenders, Bacardi 8 is aged for eight years in the warmth of the tropics, in carefully selected, small mature oak casks, to develop the rounded complexity and natural rich amber color of the finest aged rum.
		Bacardi Limited has positioned Bacardi 8 to ride the wave of demand for premium brands driven by the increasing popularity of cigar bars, martini and fine spirits.
		Bacardi 8 will be available in duty free outlets in December 1997 in 1 liter size and presented in a unique embossed bottle sealed with a cork.
	www.fiu.edu /~fcf/bacardinew111497.html (561 words)

	Badger West Wine & Spirits - Bacardi Rum (Site not responding. Last check: 2007-10-26)
		BACARDI 8 rum is the premium dark rum from Bacardi that is aged for eight years in small mature oak casks to develop into the world's most exquisitely smooth rum.
		Bacardi 8 is wonderfully aromatic, with a rich and complex flavour that is to be savoured.
		Bacardi 151° is the ultimate party rum for the guy who knows that mixing it with cola, tropical cocktails or punches will make sure he gets a full flavour taste.
	www.badgerwest.com /bacrum.shtml (857 words)

	Bacardi
		When launching Bacardi Spice they were looking to appeal to a new generation - one that may not know the impressive history of the company but would be attracted to a hipper, sexier, flavoured rum.
		Bacardi is the largest selling brand of liquor in the entire world.
		Diet Coke has spent a fortune advertising the fact that their drink has only one calorie.We took advantage of the fact that Bacardi Light has 65 calories and that when mixed with Diet Coke, the resulting adaptation of rum and Coke is only 66 calories (thus our headline).
	www.turkel.info /work/case_studies/bacardi_other.html (282 words)

	[No title]
		In the 1990's the Bacardi family tried to find heirs of the family that founded the brand so that they could sell it in the United States.
		Bacardi is able to keep hold of its place in the US market because of its non-Cuban status.
		The Bacardi name left Cuba with the Bacardi family when the Cuban government seized its assets at the onset of the Revolution and it became a non-Cuban company.
	www.american.edu /projects/mandala/TED/bacardi.htm (2295 words)

	granma.cu - Pernod files against Bacardi for Havana Club sales
		It accuses Bacardi of violating the Lanham Act, and also maintains that the company does not have rights to the use of the Havana Club trademark in the United States, according to an article in the Nuevo Herald daily.
		The watchdog group is accusing Bacardi of violating FEC regulations by soliciting contributions from a list of the corporation’s distributors for Martínez’ Senate campaign, and for using corporate funds to pay for food and beverages at a May 11, 2004 campaign event.
		Bacardi has already admitted to the FEC that it broke the law by using corporate funds to pay for an election campaign event, and was fined $750 for "failing to report in a timely manner on campaign contributions."
	www.granma.cu /ingles/2006/agosto/vier18/35pernod.html (973 words)

	Bacardi Site - About (Site not responding. Last check: 2007-10-26)
		The original and most mixable of all rums Aged for at least one year in oak barrels afterwards the blended rums are charcoal-filtered to produce a subtle, delicate rum that is clear in color, light in body, and dry in flavor.
		BACARDI 8 is the premium dark rum from Bacardi that is aged for 8 years in small mature oak casks to develop into the world's most exquisitely smooth rum.
		BACARDI 8 is wonderfully aromatic, with rich and complex flavor that is to be savored.
	www.borninteractive.com /cybermixes/bacardi/about.htm (337 words)

	Green Left - Havana Club and Bacardi to go head to head (Site not responding. Last check: 2007-10-26)
		Bacardi argues that it recently bought the trademark from the original holders, the Arechabala family, who had held it in Cuba prior to the 1959 revolution.
		Bacardi, the world's biggest “family owned” spirits maker, with sales of some 20 million cases of rum a year, clearly feels threatened by Havana Club, which today is the fastest growing spirit brand in the world.
		For those involved in the campaign against Bacardi and its anti-Cuba stance, the dispute, which is unlikely to be ruled on for at least six months, is of no less importance.
	www.greenleft.org.au /2000/420/22815 (482 words)

	Compare Prices and Read Reviews on Bacardi Silver 03 at Epinions.com
		Bacardi O3 is crystal clear with a bubbly body, similar to a glass of club soda, but not overdone.
		Bacardi is a well- known name in the beverage market.
		Bacardi malt beverages are newer products that were introduced within the past few years.
	www.epinions.com /content_131848965764 (1148 words)

	Peter's Rum Pages - Central America and Caribbean: Bacardi & Co, Santiago de Cuba
		Emilio Bacardi, eldest son of Don Facundo, was exiled from Cuba for anti-colonial activities and his eldest son was fighting as a Cuban Independence fighter in the rebel army.
		In 1912, Emilio Bacardi traveled to Egypt where he purchased a mummy for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba.
		Facundito Bacardi was known to have invited Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum." A new product was introduced: "Hatuey" beer.
	www.rum.cz /galery/cam/cu/bacardi (821 words)

	TV ACRES: Advertising Mascots > Bacardi Guy & Cola (Bacardi Rum)
		Introduced in 2003, the Bacardi and Cola characters are reminiscent of the white and fl cop duo from the TV show MIAMI VICE (Crockett and Tubbs).
		Bacardi and Cola basically just stand around with a drink in their hand and interact with the hot chicks who happen to wander by
		The scene shifts to slow-motion as the young woman's dress is drenched to the skin and her mouth opens wide in ecstasy.
	www.tvacres.com /admascots_bacardi.htm (398 words)

	Bacardi fires up float plans - Times Online
		Bacardi executives have recently spoken to several Wall Street banks and are said to be considering a listing on the New York Stock Exchange.
		Both Bacardi and Merrill Lynch, one of the banks said to have been visited by the drinks group, declined to comment.
		Bacardi is the world’s largest privately held drinks company, selling more than 200m bottles a year.
	www.timesonline.co.uk /article/0,,2095-2300299,00.html (781 words)

	Senator Mel Martínez accused of complicity with Bacardi company \| Citizens for Responsibility and Ethics in Washington
		The watchdog group is accusing Bacardi of violating FEC regulations by soliciting contributions from a list of the corporation’s distributors for Martínez’ Senate campaign, and for using corporate funds to pay for food and beverages at a May 11, 2004 campaign event.
		Bacardi has already admitted to the FEC that it broke the law by using corporate funds to pay for an election campaign event, and was fined $750 for "failing to report in a timely manner on campaign contributions."
		Bacardi rum could even be produced in Cuba if this mockery of the Trademarks and Patents Act becomes generalized.
	www.citizensforethics.org /node/21755 (1020 words)

	Bacardi Deutschland GmbH
		Das Online-Angebot von Bacardi Deutschland ist ausschlieÃlich zur Nutzung durch Erwachsene bestimmt.
		Bacardi Deutschland tritt fÃ¼r einen verantwortungsvollen Genuss alko-
		FÃ¼r den sorgenfreien Genuss der Animationen empfehlen wir den Flashplayer 7 und den Windows Media Player Die Grafik darf ohne schriftliche Genehmigung von Bacardi and Company Limited nicht reproduziert werden.
	www.bacardi-deutschland.de (65 words)

	Casa Bacardí (Site not responding. Last check: 2007-10-26)
		The Casa Bacardi, at the Institute for Cuban and Cuban-American Studies at the University of Miami, is an interactive center highlighting Cuban history and culture.
		Current exhibits at Casa Bacardi include a Smithsonian Institution Photograph Exhibit of Cuba in1902, which features original photos of the island taken during the celebration of the establishment of the republic in May 1902.
		The Casa Bacardi is located in the building of the Institute for Cuban and Cuban-American Studies on the University of Miami Campus at 1531 Brescia Avenue, Coral Gables, Florida 33124.
	www.miami.edu /iccas/casabacardi.htm (580 words)

	Bacardi : advertising and marketing profile at Adbrands.net
		Bacardi is the world's biggest spirits brand, and the best-selling rum by far, with almost 50% share of the huge US market.
		As a result of Bacardi's success, and the purchase of several other brands including Martini, Dewar's, Bombay Sapphire and Grey Goose, this secretive group is one of the world's top spirits businesses.
		Unlike virtually all of the competitors jostling it for position, Bacardi is still privately controlled by the family who founded it almost 140 years ago.
	www.mind-advertising.com /us/bacardi_us.htm (209 words)

	moderndrunkardmagazine.com :: View topic - Bacardi to re-launch Havana Club rum
		Bacardi's new Havana Club will be bottled at the company's rum facilities in Puerto Rico.
		Bacardi plans to market Havana Club as a super-premium brand, along the lines of Grey Goose vodka, which the company also owns.
		Most other premium rums made by Bacardi or other companies are dark rums meant to be sipped, but Havana Club is a clear liquid that mixes well in cocktails.
	www.moderndrunkardmagazine.com /bbs/viewtopic.php?p=694981 (1605 words)

	Marketing. Caso Ron Bacardi - Monografias.com
		Bacardi es principalmente consumido por gente de culturas occidentales que no tienen una religión o unas creencias muy estrictas ya que, por lo general este tipo de gente no suele consumir alcohol porque su religión o creencias se lo prohíben.
		En la empresa Bacardi existen tres métodos para fijar los precios de los productos, que constituyen, un conjunto de reglas para la obtención del nivel final de precios de un producto.
		El verano Bacardi, donde se realizan eventos y concursos en los distintos centros turísticos mas visitados del país.
	www.monografias.com /trabajos38/marketing-ron-bacardi/marketing-ron-bacardi2.shtml (1642 words)

	Scoop: Below To Become Global, Within Bacardi's Family
		Bacardi is a world leader in super premium spirits with brands such as Bacardi, Bombay Sapphire, Grey Goose, Dewar's and Martini in its stable.
		Bacardi plans to bring to bear the resources of its global marketing and distribution infrastructure to accelerate the presence of 42 BELOW from 25 to more than 130 countries and cement its New Zealand status in a global economy.
		Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognised spirits.
	www.scoop.co.nz /stories/BU0609/S00444.htm (1707 words)

	Bacardi nears completion of 42 Below takeover bid - 16 Nov 2006 - NZ Herald: New Zealand Business and Personal Finance ...
		Bacardi is offering 77c for each 42 Below share, compared to a calculation by independent advisers Grant Samuel and Associates of 42 Below's underlying value of 59c to 74c a share.
		Bacardi's offer was mailed to 42 Below shareholders on November 3.
		At that stage Bacardi already had lock-in agreements, committing to accept the offer, with shareholders holding 52 per cent of the 42 Below shares.
	www.nzherald.co.nz /section/story.cfm?c_id=3&objectid=10411042 (294 words)

	New Statesman - Drink - Victoria Moore on the renaissance of Barcardi
		Then one of my more glamorous friends (her idea of a crisis is discovering that her opera-singer boyfriend is about to give up the evening job to become a policeman) sailed into a bar and ordered a Bacardi-tonic right in front of several people she knew.
		"And I like asking for Bacardi because it sounds so naff and people always giggle and say, 'So that's what media girls drink now.'" So I looked around, and realised that those people who two years ago replaced their vodka-cranberries with vodka-tonics are beginning to move on to something with a little more flavour.
		We've perhaps been reintroduced to Bacardi through cocktails based on white rum (the caipirissima, a variation on the cachaca-based caipirinha, and the daiquiri) from which it's a small step to the longer, more refreshing rum and tonic.
	www.newstatesman.com /200208120035 (632 words)

	Kids in the Crosshairs of Big Booze ~ Newsroom ~ News from CSPI
		America’s children are getting surprisingly high exposure to ads for a burgeoning category of liquor-branded malt beverages known as "alcopops," according to new polling data released today by the Center for Science in the Public Interest (CSPI).
		CSPI and other public-health advocates say that ads for those drinks not only promote alcopops, but are a back-door way for liquor companies to put their brand names in front of young audiences on network television.
		Bacardi Silver is Anheuser-Busch’s entry into the alcopop niche.
	www.cspinet.org /new/200207161.html (674 words)

	SKINET :: Bacardi Winter Experience Hits the Slopes at a Resort Near You (Site not responding. Last check: 2007-10-26)
		The second annual Bacardi Winter Experience is set to begin with promotions from coast to coast— hitting seven mountains in total.
		(Promotional Release)—The second annual Bacardi Winter Experience is set to begin with promotions from coast to coast—hitting seven mountains in total: Breckenridge and Vail, CO; Heavenly, CA; Killington and Mt. Snow, VT; Park City, UT and Mt. Bachelor, OR.
		One new attraction on the slopes is the addition of a local ski and snowboarding professional team, outfitted in Bacardi gear.
	www.skinet.com /skinet/news/article/0,26908,1169225,00.html (436 words)

	Bacardi toasts control of vodka maker - 14 Dec 2006 - NZ Herald: New Zealand Business and Personal Finance News
		Bacardi said it had acceptances for 92.19 per cent of 42 Below shares, taking it past the 90 per cent threshold to compulsorily acquire the rest.
		Bacardi's vice-president of business development, Atul Vora, said: "There are no question marks around any of the acceptances received.
		Bacardi is delighted that 42 Below shareholders have seen the value in Bacardi's offer and we're looking forward to nurturing this brand to allow it to reach its full potential."
	www.nzherald.co.nz /section/story.cfm?c_id=3&objectid=10415272 (368 words)

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