Badge-engineered - Factbites

Badge-engineered - Factbites
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Topic: Badge-engineered

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	CAP Online Feature: The brand attitude of automobiles - branding, marketing strategy, global strategy from JY&A Consulting
		Under a plan for the automotive industry devised by Australian Senator John Button, the Australian Big Five manufacturers—Ford, Holden, Mitsubishi, Nissan and Toyota, who each had plants in the country—were to cooperate to produce badge-engineered cars and realize economies of scale.
		Every aspect of the organization should reflect the identity, from the way the automobiles are engineered to the way the telephones are answered by an after-sales service department receptionist.
		The author examines the fate of the Toyota Corolla and Chevrolet Prizm and compares it to Senator Button's plan of Australia in the late 1990s, during which the Australian big five were forced to rely on badge engineering to distinguish their products.
	www.jyanet.com /cap/2002/0316fe0.shtml (4649 words)

	FordForums - Badge Engineering
		Yes their cars are badge engineered from Europe, however there is no other company in this country trying to sell cars that look exactly the same.
		Going back through the 80's and such, the laser/telstar was seen as a Ford with the 626 and such as the badge engineered version.
		Out of all the Badge engineering to come out of the 80's and early 90's, I thought Ford done the best of all manufactures to make their cars look different.
	www.fordforums.com /showthread.php?t=2329 (1376 words)

	VWvortex Forums: Bob Lutz is Nutz
		The Acura MDX is pretty much a badge engineered Honda Pilot (actually the other way around, I know), however Honda changed the body and the amenities enough to satisfy both the press and the consumers.
		However, reading the article I think he was trying to convey something a little different, in that all companies badge engineer to a certain extent.
		I've even heard rumors of an Australian engineered, RWD Theta Bob Lutz sometime in 2007 or 2008.
	forums.vwvortex.com /zerothread?id=1848176&page=1 (2708 words)

	Featured Articles
		However, intense market pressure and an increasing focus on profitability have made automakers take a second look at badge-engineered vehicles.
		What separates badge engineering of the '80s from today's designs is that auto manufacturers are reaching out to different markets and demographics with clones.
		In short, badge engineering implies using the same chassis and mechanicals for several different vehicles.
	auto.consumerguide.com /Articles/index.cfm/act/featuredarticles/article/TA_AUGUST_2005.html?print=yes (1667 words)

	The Avalon Project : Nuremberg Trial Proceedings Vol. 10
		It was common knowledge that the Putsch had been engineered by the Party, and the fact that the attempted Putsch followed so closely on the heels of the blood purge within Germany could not help but suggest the similarity of Nazi methods both in foreign and domestic policy.
		Appreciation of his services by the Fuehrer, as for instance the award of the Golden Party Badge of Honor, the
		The consummation of the Anschluss was essentially a Party matter, in which Von Papen's role was to preserve smooth diplomatic relations on the surface while the Party used moredevious ways of preparing conditions for the expected move.
	www.yale.edu /lawweb/avalon/imt/proc/03-28-46.htm (15661 words)

	Info and facts on 'Chevrolet Cobalt'
		A badge-engineered (additional info and facts about badge-engineered) Cobalt is sold as the Pontiac (Famous chief of the Ottawa who led an unsuccessful rebellion against the British (1715-1769)) Pursuit in Canada, and as the Pontiac (Famous chief of the Ottawa who led an unsuccessful rebellion against the British (1715-1769)) G4 in Mexico.
		The Chevrolet (additional info and facts about Chevrolet) Cobalt is a compact car (A small and economical car) that was introduced in 2004 for the 2005 model year.
	www.absoluteastronomy.com /encyclopedia/c/ch/chevrolet_cobalt.htm (168 words)

	The Ultimate De Soto Diplomat - American History Information Guide and Reference
		In the vernacular, such cars were commonly referred to as Plodge's, a term used to denote a Chrysler vehicle that was badge engineered and sold in Canada.
		De Soto Diplomats were essentially badge engineered cars - Dodge brand cars that were badged as De Soto brand cars and not sold in the United States.
	www.historymania.com /american_history/De_Soto_Diplomat (168 words)

	Volvo's Slippery Slope - Forbes.com
		For example, throughout its history most Mercurys have been little more than badge-engineered Fords.
		At its worst, platform sharing is nothing more than what we call "badge engineering." You take one car, make a few cosmetic changes and put a new name or badge on it.
		Ford flopped with its CDW27 platform, the $6 billion car program, built in the 1990s in the U.S. and Europe (the car was called the Ford Mondeo over there, the Ford Contour and Mercury Mystique here).
	www.forbes.com /2004/06/01/cz_jf_0601flint.html (1023 words)

	Rover 200/400 index page
		However, this Honda was actually a badge engineered Rover!
		The quality and style was right - as was the badge - and as a result, people took the Honda based car straight to their hearts.
		Honda Concerto TD We all know the Honda Concerto was the Japanese version of the R8.
	www.austin-rover.co.uk /r8indexf.htm (294 words)

	More Car Tales
		Vauxhall, which was founded in 1857, and which GM purchased in 1925, just celebrated its 100th year of automobile production last year, but in fact Vauxhalls have just been badge - engineered Opels since 1979.
		The original Viva HA was a nicely engineered little car -- rear wheel drive with a double wishbone front suspension and a well-located rear axle.
		Vauxhalls were sold by a Pontiac dealers, while the virtually identical Envoy (GM has recycled the name recently for a mid - size SUV line) were sold through Chevrolet dealers.
	www.applelinks.com /p5/index.php/print/1262 (1012 words)

	MG F - Wikipedia, the free encyclopedia
		MG had stopped producing sports cars in 1980 when British Leyland closed their Abingdon plant near Oxford, although the famous badge had been used on badge-engineered hatchbacks and saloons between 1982 and 1991.
		The MG F was a mid-engined roadster launched in 1995 to replace the dated MG RV8.
		Land Rover was sold to Ford, while the MG and Rover marques were sold to the Phoenix consortium for £10.
	en.wikipedia.org /wiki/MG_F (439 words)

	CAP Online Feature: The brand attitude of automobiles - branding, marketing strategy, global strategy from JY&A Consulting
		It appeared that Australians knew which were the "originals" and which were the badge-engineered and bought the former instead.
		The author examines the fate of the Toyota Corolla and Chevrolet Prizm and compares it to Senator Button's plan of Australia in the late 1990s, during which the Australian big five were forced to rely on badge engineering to distinguish their products.
		Mitsubishi had already occupied the intermediate niche comfortably with its Magna sedan, developed domestically by its engineers by widening the Galant platform as Australians demanded width from their family cars, and was successfully exporting the station wagon variant to numerous markets, including Japan.
	jyanet.com /cap/2002/0316fe0.shtml (439 words)

	Articles - GM Daewoo
		The 2004-present Chevrolet Aveo, Suzuki Verona, Suzuki Forenza, and 2005-present Suzuki Reno, all offered in the US market, are "badge engineered" Daewoos (they are sold in South Korea as the Daewoo Kalos, Magnus, Lacetti sedan, and Lacetti hatchback, respectively).
		Following rapidly growing sales of GMDAT-engineered and produced cars in most parts of the world, the company plans to launch a major product offensive in the next 2 years.
		In Canada and India, the Daewoo Lacetti is sold as the Chevrolet Optra (hatchback being Optra5), and in China, it is the Buick Excelle (the hatchback being the Excelle HRV).
	www.run-shoes.com /articles/GM_Daewoo (439 words)

	CAP Online Feature: The brand attitude of automobiles - branding, marketing strategy, global strategy from JY&A Consulting
		It appeared that Australians knew which were the "originals" and which were the badge-engineered and bought the former instead.
		The author examines the fate of the Toyota Corolla and Chevrolet Prizm and compares it to Senator Button's plan of Australia in the late 1990s, during which the Australian big five were forced to rely on badge engineering to distinguish their products.
		Holden exports its Commodore and Statesman to the Middle East as the Chevrolet Lumina and Caprice, filling the positions left by the former full-sized American-built Chevrolet Impala and Caprice.
	www.jyanet.com /cap/2002/0316fe0.shtml (439 words)

	GM Daewoo - Wikipedia, the free encyclopedia
		The 2004 Chevrolet Aveo, Suzuki Verona, Suzuki Forenza, and 2005 Suzuki Reno, all offered in the US market, are " badge engineered " Daewoos (they are sold in South Korea as the Daewoo Kalos, Magnus, Lacetti sedan and Lacetti hatchback respectively).
		Following rapidly growing sales of GMDAT-engineered and produced cars in most parts of the world, the company plans to launch major product offensive in the next 2 years.
		In Canada and India, the Daewoo Lacetti is sold as the Chevrolet Optra (hatchback being Optra5), and in China, it is the Buick Excelle (the hatchback being the Excelle HRV).
	en.wikipedia.org /wiki/GM_Daewoo (439 words)

	GM Daewoo - Wikipedia, the free encyclopedia
		The 2004-present Chevrolet Aveo, Suzuki Verona, Suzuki Forenza, and 2005-present Suzuki Reno, all offered in the US market, are "badge engineered" Daewoos (they are sold in South Korea as the Daewoo Kalos, Magnus, Lacetti sedan, and Lacetti hatchback, respectively).
		Following rapidly growing sales of GMDAT-engineered and produced cars in most parts of the world, the company plans to launch a major product offensive in the next two years.
		In Canada and India, the Daewoo Lacetti is sold as the Chevrolet Optra (hatchback being Optra5), and in China, it is the Buick Excelle (the hatchback being the Excelle HRV).
	en.wikipedia.org /wiki/GM_Daewoo_Motors (439 words)

	Acura TL - Wikipedia, the free encyclopedia
		It was introduced in 1996 to supplant the Acura Vigor and was a badge engineered Japan-market Honda Inspire sedan until the third-generation version.
		The 3rd generation TL is also the first car in the US market to include a 6 disc DVD-Audio system, output through an 8-speaker system, engineered by Panasonic and tuned by Elliot Scheiner.
		The 3.5 RL (Honda Legend in Japan) that debuted alongside the TL was a large car designed for a soft ride, in marked contrast to the previous two generations of Legends which were sport sedans with taut proportions.
	en.wikipedia.org /wiki/Acura_TL (1356 words)

	MG 1100 - Profile
		The American market was judged as being ready for an MG 'compact' and with this in mind the badge engineered MG 1100 was launched nearly a year after the first Austin/Morris versions were first seen.
		The 1100 was quite revolutionary and was described in all the promotional literature as "the most advanced MG of all time!" This statement no doubt raised a few eyebrows from the ranks of the diehard enthusiasts and the car was at the time a most unwelcome piece of badge engineering.
		The BMC Spanish subsidiary, Authi, did produce an MG 1100 under licence alongside Minis, they were very similar to their English counterpart except they were left hand drive and carried Spanish instrumentation.
	www.british-cars.org.uk /kimber/news/news105.html (1356 words)

	Vauxhall's First Century as Seen in Small Scale
		Nevertheless, a couple of Vauxhall models do still figure in Matchbox's now toyish range: the badge-engineered Vauxhall Frontera (which is nothing more than an Isuzu Rodeo wearing Vauxhall name plates) and the rakish new Vauxhall VX220 (which is known in other markets as the Opel Speedster).
		Sadly, Vauxhall found that while its automobiles were widely coveted and held in the highest of regard by both their owners and the general public alike, their high-profile/low volume vehicles could not be profitably produced.
		By the 1970s, and much to the dismay of died-in-the-wool Luton fans, Vauxhalls went 'continental' and began to share platforms with Opel that were identical except for the badging and the side of the car that the driver sat on.
	www.breithaupts.com /totc387.htm (1356 words)

	AutoSpeed - Shooting Tel-Star
		With all of these attributes, we can only wonder why more people don’t modify the Mazda 626 Turbo and its badge-engineered Ford cousin, the TX5 Turbo.
		James X is the owner of this 1986 AS Ford TX5 Turbo, which is almost certainly the most powerful in Australia - its 180.9kW at the wheels is nothing to be taken lightly!
		And neither is its best quarter mile time of 13.5 seconds; it’s more than enough to well-and-truly stick it up the pretenders.
	www.autospeed.com /cms/A_2383/printArticle.html (217 words)

	Automobile platform -
		Originally, a platform was a literally shared chassis from a previously-engineered vehicle, as in the case for the Volkswagen Beetle frame under the Volkswagen Karmann Ghia.
		In the 1980s, Chrysler 's K-cars all wore a badge with the letter, "K", to indicate their shared platform.
		The first generic platform to be shared among a number of vehicles was the Ford Fox platform of the 1970s.
	www.i-encyclopedia.com /index.php/Vehicle_architecture (217 words)

	BlueOvalNews Independent Voice of the Ford Community
		What you see here is a properly tarted up Ford, a car that truly "provides Lincoln-Mercury with the volume they need to be successful." But as quickly as the badge engineered Mercury went away, it came back with a vengeance.
		Ford if there was more to this discussion than we read, but its hard not to question those demographics when applied to the highly competitive global market that these tarted up Fords have to do battle in.
		Ford alluded to the more upscale waterfall grille and fancy taillights of new Mercs., but let's get real here: there isn't a single Mercury in the showroom right now that doesn't scream "cheap makeover." Hoods, trunks, dashboards, fenders, steering wheels, interior panels and trim are all lifted from a Ford product.
	www.blueovalnews.com /2005/products/mehta.definingmercury11mar5.htm (217 words)

	ipedia.com: Automobile platform Article
		Originally, a platform was a literally shared chassis from a previously-engineered vehicle, as in the case for the Volkswagen Beetle frame under the Volkswagen Karmann Ghia.
		In the 1980s, Chrysler 's K-cars all wore a badge with the letter, "K", to indicate their shared platform.
		The first generic platform to be shared among a number of vehicles was the Ford Fox platform of the 1970s.
	www.ipedia.com /automobile_platform.html (217 words)

	MG Midget -
		The first version was essentially a badge engineered version of the Austin-Healey Sprite MKII and retained the quarter elliptic sprung rear axle from the original Sprite.
		The MG Midget was a small sports car produced by MG division of the British Motor Corporation from 1961 through to 1979.
		However, this was a de-tuned version of the engine that was given to the Cooper S. The Midget retained the standard 12G940 cylinder head casting that was common to other BMC 1300 cars, whereas the Cooper S had a special head with an extra two bolts to fasten it to the cylinder block.
	psychcentral.com /psypsych/MG_Midget (758 words)

	BMC's Six Cylinder Farina
		This web site describes the attributes of the three badge engineered marques of six cylinder farinas which BMC produced between 1959 and 1968.
		The Wolseley, Austin, and Vanden Plas Princess could be readily identified by their characteristic company grilles and finishing touches.
		Our address can be found at the bottom of the page.
	www.geocities.com /MotorCity/Flats/5488 (431 words)

	Rover Sedans in Miniature
		After the SD1, British Leyland and, by default, Rover entered an alliance with the Japanese Honda company and future Rovers became little more than English-made, badge-engineered Honda products that steadfastly maintained the long-standing BL tradition of non-existent quality control practices.
		The SD1 was a British Leyland rationalization project that hoped to consolidate the separate and unrelated models being built by Triumph and Rover into a single, one-size-fits-all motorcar.
		While the imminent end of British Leyland could be seen long in advance, the ability of Rover to survive the BL morass and continue in production to the present day is rather remarkable.
	www.breithaupts.com /totc397.htm (2554 words)

	Model Auto Review News
		There was a passing thought that the Triumph TR7 could perhaps be badge engineered as an MG (the ëMagnaí).
		For instance, the Maserati Merak, which closely resembled the Bora, was powered by the same V6 engine as used in the Citroen SM, thanks to the factory's large stock of these powerful but fragile engines.
		In 1:32 scale there is the Ford F-350 with a fifth wheel livestock or horse trailer.
	www.zeteo.com /mar/news-sept04.ihtml (6567 words)

	Kestrel (disambiguation) - Encyclopedia, History, Geography and Biography
		Kestrel was also the name of a prototype of the Hawker Siddeley Harrier aircraft, and a badge-engineered version of the Morris 1100 car, the Riley Kestrel.
		Kestrels are most easily distinguished by their typical hunting behaviour which is to hover at a height of around 10-20 m over open country and swoop down on prey, usually small mammals, lizards or large insects.
		Kestrels are bold and have adapted well to human encroachment, nesting in buildings and hunting by major roads.
	www.arikah.net /encyclopedia/Kestrel (335 words)

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Topic: Badge-engineered

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In the News (Wed 23 Dec 09)