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| | agencyfaqs! > news & features > Bajaj Auto to consolidate media planning with MindShare (Site not responding. Last check: 2007-09-19) |
 | | Bajaj Auto, one of India's Top Ten advertisers, is in the process of consolidating the strategic media planning for all its brands with MindShare (the WPP company that combines the billings of HTA, O&M, Contract, Rediffusion, Equus and Speer). |
 | | In fact, a Bajaj senior executive, when questioned, was eager to know if "someone in HTA has gone on record" with the claim. |
 | | Bajaj's latest move is not new for observers who cite cases of Levers and P&G where creative, media planning and media buying have been, at times, handled by three different outfits. |
| www.agencyfaqs.com /news/stories/2001/03/21/2106.html (710 words) |
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