| |
| | agencyfaqs! > news & features > Bajaj Pulsar back in O&M’s custody (Site not responding. Last check: 2007-10-20) |
 | | At present, Bajaj Auto has three agencies on its panel for its motorbikes, Leo Burnett, Lowe and O&M. As reported earlier by agencyfaqs!, Bajaj Auto reviews its advertising duties around every six months or a year, either when a product has been upgraded or when a new product is to be launched. |
 | | The Pulsar was launched in November 2001 as a premium bike for males in the age group of 18-24 years, which attracted the student population primarily. |
 | | In addition to the Pulsar, Bajaj Auto had also briefed the three agencies on two new models, the Bajaj Crystal and the Bajaj Pulsar DTS-Fi (an upgraded version), both of which are waiting to be launched. |
| www.agencyfaqs.com /news/stories/2006/06/08/15229.html (355 words) |
|