| | ICv2 News - Alliance Acquires Berkeley Top Line and Barchetta (Site not responding. Last check: 2007-11-04) |
 | | The Berkeley and Barchetta businesses will be integrated into Alliance, which will continue to be managed by the current Alliance management team. |
 | | Retailers who dealt with Berkeley and Barchetta will receive the same discount and payment terms with Alliance, though their discounts will be reconfigured in accordance with Alliance discount schedule after 90 days. |
 | | In the announcement and retailer q and a, Hirsch said that the "acquisition is intended to combine the relationships and experience in West Coast operations of BTL with the technology, logistics, and game focus of Alliance," and that Alliance "marketing support" would also be a factor. |
| www.icv2.com /articles/news/274.html (1301 words) |