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| | USATODAY.com - Barilla cooks up a storm in U.S. aisles (Site not responding. Last check: 2007-10-08) |
 | | First, Barilla pushed for national distribution in a category of regional favorites — Ronzoni in the Northeast, Prince in Boston and Chicago, Mueller's in the Southeast, Creamette in the Midwest, American Beauty and Golden Grain on the West Coast. |
 | | Barilla's Italian and U.S. plants use the same ingredients, methods and equipment, says Luca Barilla, who, with brothers Guido and Paolo, runs the business started in Parma, Italy, by their great-grandfather in 1877. |
 | | Barilla "has done a good job — there's no question about that," but it has grown by expanding distribution and adding new cuts of pasta, rather than knocking off regional leaders on their home turf, he says. |
| www.usatoday.com /money/industries/food/2003-11-09-barillacover_x.htm (1728 words) |
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