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| | VenChar: First mover advantage and barriers to entry |
 | | This can translate into an entry barrier because subsequent market entrants have to achieve a similar scale (by stealing market share) before they can reach the same cost points and be competitive. |
 | | D’Aveni, however, makes the point that, in hypercompetitive markets, entry barriers are not a source of sustainable advantage (there are no sustainable advantages in a hypercompetitive market), merely a temporary one that allows the firm a limited window of time within which to capture substantial rents. |
 | | As entry progresses, the market power of the incumbent will diminish until in a symmetric-cost situation, it enters the competitive "fringe," which, to be sure, is not a fringe any longer but the whole broadcloth. |
| www.venchar.com /2004/01/first_mover_adv.html (1208 words) |
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