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| | Bass Pale Ale To Pour On the Music (Site not responding. Last check: 2007-10-08) |
 | | CHICAGO -- Bass Pale Ale hops aboard the latest wave of the British invasion by sponsoring the BritBus Tour, which features major label acts like The Magic Numbers, Hard-Fi, James Blunt and Paul Oakenfold. |
 | | Other Bass partners include Virgin Atlantic Airways, Virgin Megastore, Kicker Audio, Gibson, Epiphone, NME, Ashdown amplifiers, New York.com, Coach USA and Premier drums. |
 | | Bass Pale Ale, imported by InBev, is revamping the "Reach for greatness" campaign, via McCann Erickson, New York, by piggybacking on hip British designers and music while laying claim to being the world’s first pale ale. |
| www.brandweek.com /bw/news/recent_display.jsp?vnu_content_id=1002385685 (354 words) |
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