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| | Branded and Sponsored content Creation from Converseon >> Don't Just Leverage the Media, Become the Media. (Site not responding. Last check: 2007-11-04) |
 | | When prepared and distributed responsibly, branded or sponsored content (text and video) is an effective means to conduct a dialog direct with key individuals and groups, and embed key messages in a more contextual environment. |
 | | There are myriad opportunities: blogs, webcasts, email, customized news, games, branded internet radio and a brave new frontier of high quality entertainment that rivals traditional media and blurs the lines between advertising and hollywood. |
 | | In an era when consumers are increasingly tuning out to traditional advertising, sponsored and customized content is increasingly becoming a critical tool to get target audiences "tuned back in." |
| www.converseon.com /branded_sponsored_content.html (470 words) |
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