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| | Behavioral science claims the decade |
 | | Those statistics illustrate what behavioral and social scientists are eager to emphasize: that even as strides in genetics and neuroscience have captured the public's imagination, behavior--what people think, and decide, and do--drives some of society's best achievements, as well as some of its worst failings. |
 | | That's the rationale behind the "Decade of Behavior," an interdisciplinary effort to promote the importance of behavioral and social science research modeled after the 1990s' "Decade of the Brain." The initiative, whose five themes include health, education, safety, prosperity and democracy, was officially launched on Capitol Hill in September (see sidebar). |
 | | For one, critics argue, the model for the Decade of Behavior, the Decade of the Brain, was itself not entirely successful in achieving all of its goals, including promoting the importance of brain research to the general public. |
| www.apa.org /monitor/dec00/decade.html (1548 words) |
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