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Topic: Below the line advertising

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	Dummies::Using Advertising to Sell Your Product
		The skill of advertising lies in reducing the global population to your target audience and reaching as many of them as you can at an economic cost.
		There is no point in advertising your product or service unless it leads to the opportunity for a sale in a significant number of instances.
		The more general your advertising objective is — for example, to "improve your image" or "to keep your name in front of the public" — the more likely it is to be an ineffective way of spending your money.
	www.dummies.com /WileyCDA/Section/id-290026.html (1445 words)

	Ad2sell - Below the line advertising in Milan and Rome Italy (Site not responding. Last check: 2007-10-26)
		Ad2sell - Below the line advertising in Milan and Rome Italy
		In the advertising sector, the use of below the line communication is having a strong relevance which has been brought about mainly from the steady advertising crowding on classical media.
		Ad2Sell - Below the line advertising in Milan and Rome
	www.ad2sell.com /ENG/below-the-line-advertising.html (154 words)

	Below the line (advertising) - Wikipedia, the free encyclopedia
		It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than ATL (Above the line) strategy; these may include activities such as direct mail, public relations and sales promotion for which a fee is agreed upon and charged up front.
		Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.
		The term "Below the Line" is rapidly going out of fashion in advertising circles as agencies and clients switch to an 'Integrated Communication Approach.' BTL is a common technique used for touch and feel products.
	en.wikipedia.org /wiki/Below_the_line_(advertising) (206 words)

	The Hindu Business Line : When it all adds up
		Advertising agencies are strengthening their non-ad businesses, as they are growing at a quicker clip than mainline advertising, which, however, operates on a higher base.
		A clutch of advertising agencies, of late, has been focussing on reviving and strengthening their non-advertising functions.
		Although operating on a smaller base than the average mainline advertising business, industry estimates show that the non-ad businesses are clocking higher growth rates of between 35-40 per cent compared with the 8-10 per cent growth enjoyed by mainline advertising.
	www.thehindubusinessline.com /catalyst/2004/07/22/stories/2004072200140100.htm (1284 words)

	Tutor2u Discussion Forum - Below the Line Advertising
		Technically, 'below the line' is promotion that is not placed through an agency, and therefore no commission is paid on it.
		Large firms at least would normally place their 'above the line' promotion (press, TV, radio etc.) through an agency, pay a commission on it and therefore it appears in a different place in their marketing budget than 'below the line'.
		When I explain it to my pupils, I say 'below the line' is the stuff that firms (even large ones) have direct control over, and this includes public relations, point of sale promotions, direct mail and direct marketing (telesales etc).
	www.tutor2u.net /forum/topic.asp?TOPIC_ID=18184 (346 words)

	careers in advertising
		David Ogilvy once said ‘It takes a big idea to attract the attention of consumers and unless your advertising contains a big idea, it will pass like a ship in the night.’ Advertising is the womb for ideas, the place where great ideas are born and delivered.
		Fondly referred to as the ‘Mad Ad World’, the field of Advertising is a crazy riot of pitches and deadlines where target-driven client servicing executives harrying and ‘scaring’ the creative hardskulls whittle about for layouts and presentations.
		Modern Advertising is structured as 1) Above the Line Advertising (ATL) and 2) Below the Line Advertising (BTL).
	www.fundoosite.com /jobs/careers_in_advertising.asp (810 words)

	Crossing the Line
		The local elementary school has adopted the phrase “below the line” to replace “inappropriate behavior” — which sounds catchy, but is tough to illustrate in construction paper.
		These days, actions are either “above the line” or “below the line,” and anyone acting below the line is given three chances to haul himself up over the line before being shipped off to the principal.
		Over the years, I have come to envision Below the Line as a great big jumble of the fun stuff — premiums and street parties and quirky prizes to long-shot sweepstakes.
	promomagazine.com /mag/marketing_crossing_line/index.html (883 words)

	Untitled (Site not responding. Last check: 2007-10-26)
		Advertising Media - outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers.
		Note that advertising media is a plural term; its singular form is advertising medium.
		Below-the-Line Advertising - all advertising by means other than the five major media - the press, television, radio, cinema and outdoors; below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on.
	www.idzyns.com /marketing_definitions.cfm (381 words)

	Below the line - Wikipedia, the free encyclopedia
		Below the line (film production), an accounting term used in film or movie production
		Below the Line Magazine, a behind-the-scenes periodical which covers technical aspects of film production, intended for people employed in the movie industry.
		In the Australian electoral system, a vote for the Australian Senate or other multi-member constituency that distributes preferences to each candidate individually, rather than according to a pre-determined ticket lodged with the relevant electoral commission.
	en.wikipedia.org /wiki/Below_the_line (142 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Three D Holograms looks to take below the line ...
		Through these mediums the company says that it is looking to revolutionise below the line advertising in India.
		Today when every piece of communication is trying to grab attention, our products will not only bring in a breath of fresh air but also be a great relief to sore eyes from the conventional advertising mediums.
		Thre D hologram,s notes that Indian companies are one of the most aggressive when it comes to promotion and advertising in the Asian region.
	www.indiantelevision.com /mam/headlines/y2k6/sep/sepmam50.htm (466 words)

	exchange4media ::: Conclave 2003
		In a fiercely competitive market scenario, increasing number of clients are successfully exploring below the line spending as an effective option to further up their market presence, both in terms of reach and numbers.
		Srikant Sastri was of the opinion that while below the line has been grabbing share of promotional budget, it's a threat for mass media.
		Media Agencies have been smart enough to acquire smaller below the line firms, but it is the media itself, which has not realized the potential of below the line promotions.
	www.exchange4media.com /e4m/conclave/fullstory3.htm (965 words)

	Above the Line - Below the Line sales representatives (English to German translation glossary) Bus/Financial
		Diese haben die Eigenschaft \"above the line\" oder \"below the line\" zu sein.
		All advertising by means other than the five major media: the press, television, radio, cinema and outdoors; below-the-line advertising employs a variety of methods, direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on.
		Their advertising (Brand Marketing) seeks to change minds and create a unique image for the brand.
	www.proz.com /kudoz/617208 (548 words)

	The St. Petersburg Times - Business - Agencies Spurn TV for an Active Tack (Site not responding. Last check: 2007-10-26)
		Russian advertising has come a long way since the days when snappy slogans like "Drink Tomato Juice: It's Good" were commonplace.
		First of all, advertisements on television, still preferred by some large ad agencies and their clients, are inexpensive by Western standards.
		The traditional above-the-line advertising sector is saturated with hundreds of agencies, but the below-the-line niche has room to grow some 500 percent, according to one executive.
	www.times.spb.ru /index.php?action_id=2&story_id=5066 (667 words)

	iMedia Connection: Jaffe Juice: Once There Was a Line
		Above the line was a trade called advertising; below the line was a discipline called direct marketing.
		Agencies and clients need to be able to draw a firm line into the sands of communication in order to push back where appropriate, manage expectations and educate accordingly in terms of what’s possible, doable or achievable (especially at lower budget levels.) It’s gross neglect not to.
		A line that divides and distinguishes that which is above from that which is below.
	www.imediaconnection.com /content/1122.asp (1014 words)

	ITN Archive launches below-the-line advertising campaign
		Though this is still effective, their email advertising is aimed at doing this in a way that directly appeals to their target audience; people whose business revolve around moving footage and its creative possibilities.
		The views of the contributors are not necessarily those of the publisher or the advertisers.
		No part of this publication may be reproduced without the written permission of the copyright holder and publisher, application for which should be made to the publisher.
	www.4rfv.co.uk /industrynews.asp?ID=45113 (397 words)

	Colours Advertising Establishes A Web Presence.
		The founder of Colours Advertising, brings more than 30 years of printing and design experience and he manages and supervises each project from inception to completion.
		We're not a 'me too' advertising agency as our roots are deep in the printing and design industries", says Rashid Ayoub, the Managing Director of Colours Advertising.
		Colours Advertising, was founded in 1995 in Dubai as predominantly a below-the-line advertising agency.
	www.pressreleasenetwork.com /pr-2001/nov/mainpr908.htm (396 words)

	V12 Group - Below the Line services (Site not responding. Last check: 2007-10-26)
		V12 Group is the complete provider of below the line (BTL) marketing, using our proprietary database of over 220 million consumer records and multi-platform distribution model to deliver measurable results for customer acquisition campaigns.
		Compared to above the line (ATL) programs, which can be broadcast, radio, and print advertising, V12 owns everything below the line that is focused on customer targeting and data driven, measurable marketing results.
		We partner with clients to understand their above the line (ATL) program plans and create complementary BTL campaigns that ensure greater ROI for all customer acquisition efforts.
	www.v12group.com /services/below_line_services.asp (293 words)

	Online advertising. Advertisement space on a free web hosting network
		Depending on the advertisement that is shown (the quality of the advertisement and its target audience together are the most important factors for success) the ratio of clicks varies from 3-3.5 percent maximum to 0.5-0.9 percent minimum.
		The advertisement is available in various packages for all needs.
		This is the most efficient advertisement from all packages that we offer.
	www.fateback.com /advertising.html (564 words)

	Here comes below-the-line marketing
		With downtrading taking its toll on the advertising budgets of fast-moving consumer goods firms, below-the-line marketing companies are seeing an unprecedented boom in business.
		Kidstuff, which had registered a turnover of Rs 20 crore (Rs 200 million) last year, specialises in conducting contact programmes with school children and housewives.
		Naturally, some of these companies are being targeted by large advertising agencies for their niche expertise.
	www.rediff.com /money/2004/jul/26mktg.htm (370 words)

	Marketing Profs Knowledge Exchange : What is above the line marketing?
		I've often heard the terms below the line and above the line advertising but in all honesty have never asked anyone what it actually means and refers to.
		Below the Line is all advertisement that is done at outlet/retail level.
		Above the Line is all advertisements that are done thrugh mass media (radio, TV, press/print etc.) and Out of Home (i.e.
	www.marketingprofs.com /ea/qst_question.asp?qstid=5398 (387 words)

	Activa in Cheadle - above line advertising consultant, below line advertising consultant in Cheadle
		above line advertising consultant, below line advertising consultant -
		advertising agency, advertisement designer, graphic designer, below line advertising consultant, exhibition advertising -
		advertising agency, home improvement advertisement consultants, retail advertising consultants -
	www.manchesterhasit.co.uk /business/9571 (115 words)

	Advertising and Marketing Professionals in Sioux Falls, South Dakota - Lawrence & Schiller - Below The Line
		Youâre making a major investment in your companyâs marketing and advertising, but you may not feel like youâre getting enough return on your investment.
		Weâre LandS Marketing Solutions, and weâve been providing âbelow the lineâ marketing services to companies like yours for three decades.
		Click here to learn more about Below The Line Marketing.
	www.l-s.com /below_the_line.cfm (186 words)

	Firehouse.Com Online Advertising Kit - Media Kit
		Firehouse.com was honored with a 2006 Azbee Award presented by the American Society of Business Publication Editors (ASBPE) as the top site in the Interactive Community category, and most recently, received Folio Magazine's 2006 EDDIE award for best B2B site.
		"Advertising on Firehouse.com has proved to be one of the most productive advertising venues for us.
		Firehouse.com and Cygnus Business Media reserve the right to ask for revisions or reject any advertising it deems, in its sole opinion, not in keeping with its standards.
	www.firehouse.com /media (523 words)

	Marketing Spend Shifting to Below-the-line
		This has been borne out in data from the Internet Advertising Bureau that found overall sales can improve by anywhere from 7 to 34 percent, depending on channel, when multiple BTL marketing programs are used in concert.
		Another sign interactive is maturing is the change from a single budget line for interactive to separate lines for search, lead-generation, email, and retention activities, Biegel said.
		This includes print and broadcast advertising, as well as outdoor advertising and yellow pages.
	www.clickz.com /showPage.html?page=3579096 (712 words)

	online advertising tracking software
		OneStat website counters are browser based, don't require any hardware and provide next-generation measurements that are up to 100% more accurate than log file analysis.
		OneStat.com is the number one provider of real-time online advertising tracking software in the world.
		If you are a website design agency, hosting company or an internet consultant and you want to sell our online advertising tracking solutions to your clients, you can also participate in our partner program.
	www.onestat.com /products/online-advertising/online-advertising.html (446 words)

	Parichay - Below the Line Activity (Site not responding. Last check: 2007-10-26)
		With major international brands now entering into the Indian market evade, the development of "Below the Line" activities has started gathering a feverish pace.
		Parichay, in the last fifteen years, has aimed to fill this void by working closely with clients to provide effective solutions for their various below the line requirements.
		With years of relevant experience and knowledge of various materials and processes in the industry, we have built a formidable repertoire to give our clients a competitive edge in the marketplace.
	www.parichay-india.com /below_line.htm (348 words)

	Advertising & Marketing Communications, Below-the-line and other communications, Public relations from WARC.com
		Previous experimental research found that the pre-exposure of publicity about advertisements has two distinct but related effects in advertised brand recall: (a) a facilitative effect on publicized br...
		With the surge in high tech industries in the late 1990s, more and more companies came to realize the importance of how they were portrayed in the media, which gave a dramatic boost to the high tech p...
		The purpose of this research is twofold: (1) to examine the persuasive effects of a message that is presented either as advertising or publicity, and (2) to study whether sequencing (i.e., advertising...
	www.warc.com /LandingPages/Generic/Results.asp?Ref=212 (1206 words)

	Advertising companies
		We are the African branding and exhibition agency of choice, consisting of an advertising agency coupled with a fully fledged manufacturing facility located under one roof, offering a holistic service to our clients.
		Bursting with advertising expertise, the peas at POD Communications are ready to make your brand flower with through-the-line thinking and 360Âş service solutions.
		The Volcano Group is a team of highly experienced research, marketing and advertising specialists, dedicated to the pursuit of excellence in business intelligence, consumer-driven marketing communications and handles some of the most successful brands in the highly competitive Southern African marketplace.
	www.biz-community.com /Companies/196/12.html (1983 words)

	Sedo - Advertise on Sedo.co.uk!
		Advertising with Sedo offers your company the chance to target experienced and interested domain investors.
		Sedo offers two advertising mediums: Banner advertising on our website and placement in our monthly newsletter reaching over 90,000 of our most active users.
		We must receive advertising data at latest 3 working days before proposed inclusion on site.
	www.sedo.co.uk /about/advertising.php3?language=e (177 words)

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