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Topic: Bernd Pischetsrieder

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	Bernd Pischetsrieder 1948— - START IN LUXURY CARS, A GOOD FIT WITH VOLKSWAGEN
		Pischetsrieder's management style proved to be a marked contrast to that cultivated by his former boss—and the man who had hired him after BMW terminated his contract—the legendary Ferdinand Piech.
		Pischetsrieder outmaneuvered the VW chair for possession of Rolls-Royce, and he favorably impressed Piech at the same time.
		Pischetsrieder quickly came to understand that Seat and VW's other brands—Skoda and Audi, in addition to Bentley, Bugatti, and Lamborghini—needed to appeal to niche markets, in part because many models across the company were built on the same frameworks with the same parts.
	www.referenceforbusiness.com /biography/M-R/Pischetsrieder-Bernd-1948.html (2385 words)

	Encyclopedia :: encyclopedia : BMW (Site not responding. Last check: 2007-09-21)
		Other cars, like the 6 Series coupés that replaced the CS and the M1, were also added to the mix as the market demanded.
		Between 1994 and 2000, under the leadership of Bernd Pischetsrieder, BMW owned the Rover Group in an attempt to get into mass market production, buying it from British Aerospace.
		This brought the Rover, Mini, Land Rover and Triumph brands under BMW ownership.
	www.hallencyclopedia.com /BMW (3921 words)

	Austin Mini with Videos & Photos @ Classic-Car.y2u.co.uk (Site not responding. Last check: 2007-09-21)
		It was even more popular in Japan, where it was seen as a retro-cool icon, and inspired many imitators at major Japanese automakers.
		In 1994 under Bernd Pischetsrieder, a nephew of Issigonis, BMW took control of the Rover Group, which included the Mini, fitting an airbag to comply with European legislation.
		By 2000, Rover was still suffering massive losses, and BMW decided to dispose of most of the company: MG and Rover went to Phoenix, a new British consortium; and Land Rover went to Ford.
	classic-car.y2u.co.uk /Cl_Austin_Mini.htm (2180 words)

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