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| | Best Buy initiates a battle of the brands | CNET News.com (Site not responding. Last check: 2007-09-17) |
 | | The products' broader purpose, however, is to help Best Buy fill in a few gaps on its shelves, in some cases, and boost its overall ability to compete with companies such as Dell, as well other retailers, including Wal-Mart and Sears. |
 | | Many of Best Buy's intentions are the same--it aims to guard against competitors and expand its sales--however, it also wants to use the Insignia brand to offer consumers lower-priced products, which others, including PC makers and traditional consumer electronics makers, may not be willing to do, analysts said. |
 | | Best Buy isn't planning to release any additional Insignia models anytime soon, but "We'll be ready for the ability to expand that more as we get more into the future," Vitelli said. |
| news.com.com /Best+Buy+initiates+a+...+brands/2100-1041_3-5392962.html (1606 words) |
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