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| | BackAndLay - The 1% Commission Betting Exchange |
 | | Betting Exchanges have taken the United Kingdom (and parts of the rest of the world) by storm since the originals, Flutter and Betfair, launched in 1999. |
 | | Formerly a racing and sports betting journalist here in the UK, I joined Flutter in the autumn of 2000, was instrumental in their move to a betting exchange platform and their attaining of the 30% market share which facilitated the brokering of their merger with Betfair at the end of 2001. |
 | | But, in any case, with betting exchanges being essentially low-margin businesses, the minimalist strategy appealed to me anyway, so we went for it, and, two years alter we're still going for it. |
| www.puntingace.com /bettingguide/backandlay.htm (893 words) |
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