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	Betty Crocker - Wikipedia, the free encyclopedia
		Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills.
		The surname "Crocker" was borrowed from retired executive William Crocker.
		In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted.
	en.wikipedia.org /wiki/Betty_Crocker (567 words)

	Betty - Wikipedia, the free encyclopedia (Site not responding. Last check: 2007-10-29)
		Betty is a common diminuitive for the name "Elizabeth" or "Bettina", and has been used as the name of several things:
		Betty is also the name of a regular audience member on Graham Norton programmes.
		Betty, a pop rock alternative band from New York City fronted by Elizabeth Ziff, Alyson Palmer, and Amy Ziff.
	en.wikipedia.org /wiki/Betty (202 words)

	Finding Betty Crocker, Reviews
		The cornerstone of Betty's success were her radio shows, which started in 1924 on WCCO and eventually went nationwide on all the radio networks.
		What's surprising is that NOW met with a lot of opposition from women who said that they took from Betty Crocker what they needed, and the idea that she was so powerful that she told women what they should be was ludicrous.
		Betty Crocker's image was used less and less in the 1960s and 1970s in products and in advertising, as everyone questioned whether Betty Crocker was relevant.
	www.findingbettycrocker.com /pages/reviews.html (1397 words)

	Scotsman.com News - International - The secret 'life' of Betty Crocker
		An American author has revealed that Crocker, once named by Fortune magazine as the second most famous woman in the United States behind Eleanor Roosevelt, was in fact, the fictional creation of a small baking company that went on to build a global food empire on the back of her wholesome, wholly made-up, image.
		In her book, Finding Betty Crocker: The Secret Life of America’s First Lady of Food, Ms Marks reveals that Sam Gale, the flour company’s advertising director, believed a woman to be more suitable in dishing out baking tips to thousands of housewives who had written to the company asking for advice.
		The Betty Crocker School of the Air would be broadcast for 24 years, and at its height the radio personality, advice columnist and home guru would "personally" answer more than 4,000 queries a day, although she never, understandably, appeared on television.
	news.scotsman.com /international.cfm?id=508082005 (980 words)

	HeraldNet: We're better cooks thanks to Betty Crocker (Site not responding. Last check: 2007-10-29)
		Betty Crocker might have been a fiction, but she never was a fraud.
		Betty was born not long after the Washburn Crosby Co., millers and purveyors of Gold Medal Flour, offered a premium of a pincushion resembling a miniature flour sack for the completion of a jigsaw puzzle that was printed in a 1921 Saturday Evening Post ad; 30,000 entries were received.
		In 1965, a younger, thinner Betty Crocker painted by Joe Bowler, a magazine illustrator, wears a string of pearls and has her hair in a flip; this Betty is often thought to resemble Jackie Kennedy.
	www.heraldnet.com /stories/05/08/17/100foo_betty001.cfm (1169 words)

	BookPage Nonfiction Review: Finding Betty Crocker
		Betty's mission was to address the homemaking and baking concerns of legions of Gold Medal Flour customers who wrote in by the thousands.
		Over the decades, Betty's status as the First Lady of American Food grew as she saw America through the Depression, World War II and the 1950s with her penny-pinching recipes and radio programs, adapting to the needs of the dedicated homemaker.
		Betty and her big red spoon logo meant that the recipes perfected in her test kitchens were guaranteed successes, and by extension, so were the women who made them at home.
	bookpage.com /0505bp/nonfiction/finding_betty_crocker.html (317 words)

	Ad Age Advertising Century: Icons: Betty Crocker
		Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about baking.
		Beginning in 1924, she hosted the country's first radio cooking show, "Betty Crocker School of the Air," first on a local Minneapolis station and later on the NBC radio network.
		Betty also developed her own line of food products, starting with the famous Betty Crocker cake mixes.
	www.adage.com /century/icon04.html (333 words)

	Mill City Museum: Dear Betty Crocker
		Betty Crocker, the company’s fictitious spokesperson, became the voice of the "Gold Medal" station.
		Betty promoted Gold Medal flour and other products while she dished out helpful hints and recipes on her program, the "Betty Crocker Cooking School of the Air." Extremely popular, the show was picked up by the NBC network in 1927.
		They shared their families’ triumphs, tragedies, and hopes for the future with an invented woman, a voice on the radio they knew as Betty Crocker.
	www.millcitymuseum.org /features/bettycrocker.htm (277 words)

	Review \| Betty Crocker Cooky and Cake
		According to General Mills, Betty Crocker was created in 1921 when the Gold Medal Flour Company ran a contest.
		The surname Crocker was chosen to honor a popular, recently retired director of the company.
		They begin in 1943 in the Betty Crocker labs and kitchens and move from there through the trends of the 1960s and into the future of cake mixes in the 21st century.
	www.januarymagazine.com /cookbook/bettycrocker.html (1363 words)

	TV ACRES: Advertisng Mascots - Betty Crocker (Cake Mix)
		Betty Crocker represented the Gold Medal Home Service Staff, which became the General Mills Home Service Department when the Washburn Crosby Company consolidated in 1928.
		From her debut on radio in 1924 (The Betty Crocker School of the Air, 1924-48) through her later appearances on television, Betty Crocker became one of the most recognized female figures in America.
		Once the home of Betty Crocker Kitchen and WCCO radio, General Mills closed the plant in 1965 when the company moved its headquarters to Golden Valley.
	www.tvacres.com /admascots_bettycrocker.htm (476 words)

	Buy.com - Finding Betty Crocker: The Secret Life of America's First Lady of Food : Susan Marks : ISBN 0743265017
		Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives.
		Betty Crocker, of course, never actually existed, but she may be one of the most influential women in the history of American eating.
		The fictional Betty was a radio personality in the Twenties, an icon of good sense during the penny-pinching Depression years, and a hawker of newfangled convenience foods in the Fifties.
	www.buy.com /prod/Finding_Betty_Crocker_The_Secret_Life_of_America_s_First_Lady_of_Food/q/loc/641/39958998.html (866 words)

	Alibris: Betty Crocker
		Betty Crocker comes to the rescue in Cooking Basics, covering all the information anyone needs to cook, whether they are just leaving home, or discovering a need to cook at any age.
		The follow-up to the bestselling Betty Crockers Bisquick Cookbookwith easy all-new recipes for everyday cooking and baking Bisquick is a staple in more than half of Americas kitchens, and home cooks are hungry for ways to use it in everything from easy entries to everyday baking.
		And, to add even more of Betty Crocker's charm, included are the winning essays from the 75 women who were chosen to become the newest Betty Crocker.
	www.alibris.com /search/books/author/Crocker,Betty (1228 words)

	Results in
		Betty Crocker, an invented identity whose face adorns the packaging of more than 200 food products manufactured by General Mills is one of the most recognized icons in American brand-name marketing.
		The Betty Crocker brand name accounts for over $1.5 billion each year, which is nearly thirty percent of annual sales for General Mills.
		Betty Crocker has over the years created a trustworthy reputation as the First Lady of Food.
	www.findarticles.com /p/articles/mi_g1epc/is_tov/ai_2419100118 (523 words)

	Hennepin History Museum-Hennepin History Magazine (Site not responding. Last check: 2007-10-29)
		General Mills' trademark homemaker, Betty Crocker, made her way into homes across the nation, becoming a permanent fixture in America's collective kitchen.
		Betty Crocker spoke to women in a tone that was encouraging and inspirational.
		Betty Crocker's surname was chosen in honor of William Crocker, a recently retired and well-loved director of the Washburn Crosby Company.
	www.hhmuseum.org /mg/mg_hhm.htm (738 words)

	Betty Crocker's Vegetarian Cooking: Easy Meatless Main Dishes Your Family Will Love! - Betty Crocker (Corporate Author) (Site not responding. Last check: 2007-10-29)
		Betty Crocker's Vegetarian Cooking It's found in all cultures and has been around for thousands of years.
		For those not familiar with vegetarianism, Betty Crocker brings you the information you need by providing you with a meatless glossary, information on how to stock the vegetarian pantry, and 14 no-hassle meatless menus.
		It s only natural that people who trust Betty Crocker the expert on delicious, family-friendly meals would turn to her for the best and easiest vegetarian recipes.
	www.bookfinder.us /review2/0028622618.html (679 words)

	cbs5.com - Betty Crocker Unveiled
		Author Susan Marks first became intrigued with Betty while working as a tour guide in the Minneapolis Milling District and, she told Bowers, "I used to tell people about the history of flour millingand how flour milling was once king in Minnesota.
		So Marks went hunting, and found out that Betty Crocker was born in a mill in 1921, to proud corporate parents at the Washburn Crosby Company which, in 1928, became General Mills.
		I found something in the archives that said something about how, and this is in the early '20s, if people asked for a photograph of Betty Crocker we should write a letter back saying that she doesn't like to have her photograph taken.
	www.cbs5.com /watercooler/watercooler_story_128193908.html (1854 words)

	The Seattle Times: Books: "Finding Betty Crocker": At last, "Betty" comes out of the kitchen
		"Betty Crocker's Cooking School of the Air" originally employed a different actress in each city to read Husted's scripts, until it moved to the new NBC radio network in 1927.
		Betty celebrated the kitchen life but always advocated modern techniques and products, including General Mills' mix products (starting with Bisquick in 1931) and its appliance line (now made under license by Franklin Chef).
		As Betty's official portrait was regularly repainted and updated, her name appeared on everything from steam irons to Fruit Roll-Ups snacks.
	seattletimes.nwsource.com /html/books/2002323748_betty12.html?syndication=rss (469 words)

	Betty Crocker's® Indian Home Cooking
		Betty Crocker's® Indian Home Cooking immerses the reader in the culture of India.
		Matching this cooking style, the recipes in: Betty Crocker's® Indian Home Cooking use familiar ingredients in unusual ways in dishes such as Seafood Pilaf with Saffron, Yogurt Rice Pilaf and Grilled Tandoori-Style Lamb Kabobs, which combines garlic, cumin and cilantro.
		A treat for all the senses, Betty Crocker's® Indian Home Cooking easily encourages the home cook to savor the sights, sounds and flavors of exotic India any day of the week.
	www.globalgourmet.com /food/special/2001/indian/index.html (524 words)

	Metroactive Dining \| Betty Crocker
		Washburn Crosby evolved into General Mills, and Betty Crocker's simple signature evolved into an entire franchise--most notably tied to Gold Medal flour--that included a radio show, boxed cake mixes and scores of cookbooks and cooking pamphlets.
		Granted, cooking for two is no huge challenge, but the idea of Betty Crocker removing some of the pressure from me and placing it on the shoulders of Campbell's and Kraft seemed appealing, like a vacation.
		Betty's liver treatment seemed more like fried charcuterie, and it calls for grinding beef liver (cooked) with bacon (uncooked) and onions, kneading this together with an egg, rolling patties in crushed-up Wheaties and pan-frying them.
	www.metroactive.com /papers/sonoma/07.13.05/dining-0528.html (3082 words)

	Betty Crocker Muffins
		For 75 years, Betty Crocker has been synonynous with the continuing tradition of high-quality baking.
		The symbol of Betty Crocker is the red spoon.
		If you are unable to buy Betty Crocker Muffins anywhere in your neighbourhood then incite a small riot and send a petition to your President, Prime Minister, King, etc. and demand that these muffins are sold on every street corner worldwide.
	www.jensummerfield.supanet.com /betcrock2.htm (595 words)

	Metroactive News & Issues \| Betty Crocker
		For those of you who have not been eating in the past 70 years or so, Betty Crocker is the symbol for a long line of foodstuffs and bestselling recipe books from General Mills Foods.
		Of course, if Betty Crocker is really alive, she's got a touch of Dorian Gray about her.
		Among other "Inspirational Tips and Bettyisms" listed on the official Betty Crocker website (www.bettycrocker.com) she offers: "You can search far and wide for what you need, only to find it waiting at home," and "I can't think of a more rewarding goal in life than simply to be happy at home."
	www.metroactive.com /papers/metro/08.12.99/slices-9932.html (913 words)

	WHO WAS BETTY CROCKER?
		In 1921, managers decided that it would be more intimate to sign the responses personally; they combined the last name of a retired company executive, William Crocker, with the first name “Betty,” which was thought of as “warm and friendly.” The signature came from a secretary, who won a contest among female employees.
		In 1924, Betty Crocker acquired a voice with the radio debut of the nation’s first cooking show, which featured thirteen different actresses working from radio stations across the country.
		Later it became a national broadcast, The Betty Crocker School of the Air, which ran for twenty-four years.
	chnm.gmu.edu /features/sidelights/crocker.html (387 words)

	Betty Crocker: Facts and details from Encyclopedia Topic (Site not responding. Last check: 2007-10-29)
		[Follow this hyperlink for a summary of this subject] "Crocker" was borrowed from retired executive William Crocker.
		(Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, EHandler: no quick summary.
		A portrait for Betty Crocker first appeared in 1936, EHandler: no quick summary.
	www.absoluteastronomy.com /encyclopedia/b/be/betty_crocker.htm (920 words)

	Betty Crocker®
		Whether a Betty Crocker® mix is prepared for a special occasion, as a gift or simply as a dessert for your family, it will always be welcome and you will always be appreciated.
		Betty Crocker® cake mixes come in Devil's Food, Chocolate Fudge, Carrot and Chocolate Swirl flavours and are the perfect solution for those who like to serve their family a home baked cake but lack time or confidence in the kitchen.
		It provides the perfect way to complete your favourite Betty Crocker® cake and can also be used on brownies, cookies, muffins and even ice cream.
	www.bettycrocker.co.uk /product_range.asp (427 words)

	USA WEEKEND Magazine
		Betty Crocker's parent company, General Mills of Minneapolis, devoted more than a year and more than $1 million to making over its cake, cookie and muffin mix boxes.
		JULY 2002: For seven years, Betty Crocker relied on an inconsistent array of typefaces, camera angles and background colors for its mix cartons.
		We like to joke Betty Crocker herself roams our halls," says Jack Heffern, vice president of brand design at LAGA, where a team of 20 worked full time on the redesign in a "war room" papered with sketches.
	www.usaweekend.com /03_issues/030720/030720package.html (909 words)

	Betty Crocker Cookbook on CD
		With over 50 years of cooking and baking success, Betty Crocker’s Cookbook has earned the reputation of being the most trusted cookbook in the kitchen.
		Betty Crocker has collected all the best recipes in one easy reference—find fresh ideas, as well as all your tried and true favorites.
		Whether you’re a novice cook or a pro, with Cook’n with Betty Crocker, you’ll be cooking with ease and confidence.
	www.dvo.com /cookn_with_bettycrocker.html?CID=affiliate_newrecipes (338 words)

	Amazon.com: Betty Crocker's Picture Cookbook: The Original 1950 Classic (Betty Crocker): Books: Betty Crocker (Site not responding. Last check: 2007-10-29)
		Betty immerses you in a time when women were homemakers, cakes had at least two layers, and salad was iceberg lettuce.
		The original got so much use,that between her learning to become the great Betty Crocker cook she became and her teaching me all she had learned, some of the pages managed to come away from the binding.
		I have a 1979 Crocker book and it was such a nice pleasure to get a new addition with more new recipes and to receive the older version too.
	www.amazon.com /exec/obidos/tg/detail/-/0028627717?v=glance (1385 words)

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