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| | Brad DeLong's Semi-Daily Journal: Yet Another Big Mac index |
 | | I remember that in the early to mid 90s, Big Mac is regarded by many in Asia, particularly in China, as a luxury item. |
 | | In addition to the issues of local buyers' opinions (Big Mac as status item -- loony, but then, I've heard that the Japanese have somehow become convinced that the traditional meal for Christmas is KFC), I'd also expect there's a relationship to how wide the gap is between rich and poor. |
 | | Big Macs would probably be, at least in part, a product made available for the benefit of ex-pats and visitors -- rich tourists, folks who work for multinationals, etc. Since the local working class isn't interested in buying, the price is set solely by the demand of the rich. |
| delong.typepad.com /sdj/2005/06/yet_another_big.html (1594 words) |
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