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| | Three elements of billboard advertising design (Site not responding. Last check: 2007-09-19) |
 | | Most of the billboards are placed by local advertisers, who pursue covering by their ads a specific location or area of the target consumers' inhabitance. |
 | | As long as the billboard advertising is primarily a reminder, and, due to its specifics, it cannot be much informational, the ad messages, carried by them, are mostly narrowed to a company's or a product's name, or to a headline and a company's logo. |
 | | However, the billboard design consists of three main components, which are the text, color and font; the creation of an effective outdoor ad is one of the most complicated tasks of a creative team. |
| advertising.admotor.com /threeelementsofbillboardadvertisingdesign.html (688 words) |
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