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| | The Photographers' Gallery | A~D | John Hinde Butlin's Collection |
 | | The first of many Butlin’s holiday camps opened in 1936 and they became a familiar part of British culture and folklore, famous for its hi-de-hi catchphrase, the camp redcoats, the Wakey Wakey breakfast call broadcast across the camps by tannoy, and the Knobbly Knee competitions. |
 | | In the late 1960s and early 1970s, the John Hinde Studio produced a series of postcards to be sold at Butlin’s camps throughout the British Isles, and it was the job of three photographers, David Noble, Elmar Ludwig and Edmund Nägele to execute the photographs to Hinde’s rigorous formula and standards. |
 | | Each photograph is innovative in its use of colour and elaborately stage-managed, often with large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin’s quiet lounges, ballrooms and bars. |
| www.photonet.org.uk /index.php?id=101,292,0,0,1,0 (281 words) |
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