| |
| | Encyclopedia of Business, 2nd ed. - Gov-Inc |
 | | Considered an oxymoron by many environmentalists (because it still promotes consumption, albeit so-called responsible consumption), green marketing manipulates the four elements of the marketing mix (product, price, promotion, and distribution) to sell products and services offering superior environmental benefits in the form of reduced waste, increased energy efficiency, and/or decreased release of toxic emissions. |
 | | Greenmail can be loosely defined as a type of legal flmail. |
 | | It occurs when publicl3y traded companies are forced to buy back shares, at a premium to the current trading price, from large investors or corporate raiders in order to maintain their independence. |
| www.referenceforbusiness.com /encyclopedia/Gov-Inc/index.html (1398 words) |
|