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| | The Waning Of The Blockbuster Drug |
 | | For a look at how the drug industry is changing, compare the latest news on Big Pharma powerhouse Merck and Co. (MRK), with $22.5 billion in sales last year, and tiny biotech Medarex Inc. (MEDX), which racked up revenues of just $11.2 million. |
 | | Drugs that bring in billions of dollars, such as Lipitor for high cholesterol, Nexium for hyperacidity, and Zoloft for depression, turned pharmaceuticals into one of the globe's most profitable industries, enabling drugmakers to spend $32 billion on research and development last year and put 40,000 sales reps on the street. |
 | | Given that 50% of blockbusters are heavily marketed me-too drugs, offering little benefit over others in their class, the industry is sure to take a financial hit. |
| www.businessweek.com /magazine/content/04_42/b3904034_mz011.htm (1466 words) |
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