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| | Bocconi University, Milan: Selling ice-cream in the fashion district // GamesIndustry.biz |
 | | Bocconi University, Milan, challenges European youngsters to test their own entrepreneurial spirits selling ice-cream in the fashion district of Milan, via a mobile phone game, Ice Cream Empire (ICE). |
 | | If they are willing to deepen their relationship with Bocconi University, attending our programs, weandrsquo;ll be happy; otherwise, it will be a valuable contribution to the understanding of corporate mechanisms on behalf of a wide, young, international publicandrdquo;. |
 | | Universitandagrave; Bocconi, Milan (www.unibocconi.it/eng), is the leading Italian business, economics and business law university. |
| www.gamesindustry.biz /content_page.php?aid=17100 (710 words) |
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