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| | Universities in the Marketplace: The Commercialization of Higher Education:0691114129:Bok, Derek Curtis; Bok, ... |
 | | In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. |
 | | Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. |
 | | While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. |
| www.ecampus.com /bk_detail.asp?isbn=0691114129 (329 words) |
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