| | [No title] (Site not responding. Last check: 2007-09-21) |
 | | When a brand has accummulated a mass of positive sentiment among consumers, the company is said to have acquired brand equity. |
| | A brand name that has been given legal protection is referred to as a trademark. |
| | Brands were born with the 19th century advent of packaged goods. |
| www.wikiwhat.com /encyclopedia/b/br/brand.html (531 words) |
