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Topic: Brand name

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	Brand Name Development Brand Naming Corporate Product Names
		A brand name that wields that much power can only come through a powerful positioning strategy—one that keys in on the kind of appeal that can touch the hearts and minds of your market in a way the world may have never seen.
		Brand names have so much riding on them—way too much to leave to already overworked brains of a few employees, tossing around ideas at lunch or entering a contest, as many companies like to approach naming.
		Since brands are less protected on the Internet, we can also help you develop a stronger presence in Web search engines such as Google and Yahoo, to minimize the opportunity of competitors to diminish your brand identity or capitalize on it.
	www.brandidentityguru.com /brand-name.htm (1366 words)

	Brand Names, by Benjamin Klein: The Concise Encyclopedia of Economics: Library of Economics and Liberty
		Brand names lead consumers to make what these economists consider to be artificial distinctions between different products.
		The claim that brand names lead to unnecessarily high prices is often based on a comparison between the real world and a world of "perfect" consumer information, where every company in an industry is assumed to sell identical, unbranded ("homogeneous") products.
		If brand names were not present in these cases, the large economic punishment imposed on the nonperforming companies would have been lost.
	www.econlib.org /library/Enc/BrandNames.html (1656 words)

	Jamaica Gleaner - Brand name vs generic drugs - Wednesday \| July 2, 2003
		The chemical names are usually too long and complicated so manufacturers give a standard generic name and identify their own version by a brand name.
		Also, where the physician does not insist on a brand name drug, the pharmacist is required by law to offer you the option of a less expensive generic drug that is bioequivalent (with acceptable bioavailability when compared to the brand name drug).
		Brand name drugs are important because they are the result of constant innovation in the search for better medicines to treat illnesses.
	www.jamaica-gleaner.com /gleaner/20030702/health/health8.html (633 words)

	Jamaica Gleaner - Defaming a brand name - Friday \| November 1, 2002
		Brand names are built primarily on the basis of continuous promotion of quality, customer satisfaction, persistence, success and trust.
		Jamaica as a brand name in the field of tourism, has been well established over several years in the various markets of the world in which we competed for customers, and won.
		When it was felt that the basic brand was powerful and accepted enough, we sought to add other things to it.
	www.jamaica-gleaner.com /gleaner/20021101/cleisure/cleisure3.html (791 words)

	Brand Name Designer Clothing Online - Name Brand Clothes at ClothesAndThings.com
		Blue jeans, fl jeans, tight jeans, loose-fit jeans, boot-cut jeans, flared leg jeans, indigo jeans, dark blue jeans, stonewashed jeans, kids jeans, women's jeans, girls jeans, boys jeans, men's jeans, striped jeans, low-rise jeans, classic fit jeans, brand name jeans, jean overalls, denim shortalls, brand new jeans, consignment jeans, funky jeans
		Brand Name Sportswear - Roxy, O'Neill, Billabong, RipCurl, Quicksilver, DC Shoes, Burton, Volcom...
		At ClothesAndThings.com, we offer shopping for brand name clothing including jeans, bathing suits, shirts, tops, outerwear, shorts, skirts, baby onesies, women's dress pants, t-shirts, casual denim, career jackets, blouses, baby rompers, overalls, shortalls, coats, blazers, pants, trousers, tank tops, swimsuits, accessories and more...
	www.clothesandthings.com (425 words)

	brand - a Whatis.com definition
		Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency.
		Brands are often expressed in the form of logos, graphic representations of the brand.
		Name-It is one of a number of companies that specialize in helping you create a brand name and in doing trademark searches.
	whatis.techtarget.com /definition/0,,sid9_gci211703,00.html (411 words)

	Brand Name Research \| Strategic Name Development
		Brand name research shows memorability is the true litmus test of exceptional names.
		Brand name research reveals what should be common sense: If your target market can't pronounce the brand name, they won't ask for it.
		Brand name research for a large number of corporate names, product names or service names with your target is a powerful temptation.
	www.namedevelopment.com /brand-name-research.asp (496 words)

	Business: Brand name game
		Corporate brands that required decades to develop and millions to market, brands that dominated regional markets or their industries, often for much of this century, are disappearing at breakneck speed.
		The naming of Lucent, the $20-billion company formed from a 1996 AT&T spinoff, was the crowning achievement of Landor Associates, a San Francisco-based branding consultancy and design firm.
		The oldest brand still closely tied to its origins is Pillsbury, which began as a flour processor in 1869.
	www.sptimes.com /News/112199/Business/Brand_name_game.shtml (1237 words)

	Generic drugs vs brand name drugs on MedicineNet.com
		An example of a generic drug, one used for diabetes, is metformin.
		(Brand names are usually capitalized while generic names are not.) A generic drug, one used for hypertension, is metoprolol whereas a brand name for the same drug is Lopressor.
		Many people become concerned because generic drugs are often substantially cheaper than the brand-name versions.
	www.medicinenet.com /script/main/art.asp?articlekey=46204 (588 words)

	How to Turn Your Law Firm Into a Brand Name
		The goal is a happy client who thinks of you as a brand name and refer you to their friends, relatives, acquaintances, and strangers.
		The last of the three brand name building concepts to know about is niche marketing.
		To be a brand name: Make your customers really happy (they will become walking advertisements for you), protect them from being vulnerable (let them down and they'll turn on you), help them like you (send cards, join their organizations), focus on a small market niche (focus, focus, focus).
	www.abanet.org /lpm/lpt/articles/mtk12032.html (877 words)

	Mozilla Firefox - Brand Name Frequently Asked Questions
		While we don't believe our use of the Firebird name infringed on their trademark, we wanted to be responsive to the concerns of fellow open source developers.
		It is very difficult to come up with a good name that is not also used by some other company or project, so choosing and verifying the availability of a name is a complicated process that involves many difficult judgment calls.
		A "Firefox" is another name for the red panda.
	www.mozilla.org /projects/firefox/firefox-name-faq.html (437 words)

	Mozilla Firefox - Brand Name Frequently Asked Questions
		While we don't believe our use of the Firebird name infringed on their trademark, we wanted to be responsive to the concerns of fellow open source developers.
		It is very difficult to come up with a good name that is not also used by some other company or project, so choosing and verifying the availability of a name is a complicated process that involves many difficult judgment calls.
		A "Firefox" is another name for the red panda.
	mozilla.org /projects/firefox/firefox-name-faq.html (437 words)

	Brand Name Drug Price Increases Reach Five Year High
		The report, "Trends in Manufacturer Prices of Brand Name Prescription Drugs Used by Older Americans-2004 Year-end Update," was prepared by the AARP Public Policy Institute (PPI) in conjunction with the PRIME Institute of the University of Minnesota as part of a continuing series of reports that regularly analyze prescription drug price trends.
		Compared to the 2004 general inflation rate of 2.7 percent, the price hikes are the biggest one-year increase levied by brand name manufacturers in any of the past five years.
		AARP CEO Bill Novelli said, "We are disappointed that brand name manufacturers have failed to keep their price increases in line with inflation despite consumer appeals for them to hold the line.
	www.aarp.org /research/press-center/presscurrentnews/2005_rx_prices.html (805 words)

	CNN.com - The brand name game - Dec. 5, 2002
		But experts insist that branding need not be a dirty word, particularly if smart shoppers use it to their advantage.
		Brand names, in a sense, have been around as long as products have been sold -- a way for consumers, based on past experiences, consumer inquiries and external influences, to have faith in what they're buying and who they're buying it from.
		Their end-goal is to craft a strategy and brand that stands the test of time, i.e.
	archives.cnn.com /2002/US/11/15/sproject.hs02.brands (1234 words)

	Brand Name Discombobulation
		Most initial personal reactions to seeing the new brand name is bemusement and negativity, and it will take a time for the new name to reach the brand recognition and recall boasted by the old one.
		Arthur Anderson may well be endeavouring to create a different brand altogether for their consulting division, freeing it from what may be seen as a stuffy and "old" name and giving it an image of being more modern and innovative.
		A brand name must have meaning to its users, whether they be the owner, company employees, agents, suppliers, distributors and existing and potential customers.
	www.asiamarketresearch.com /columns/brand-names.htm (891 words)

	ajc.com \| Living \| Brand babies \| ajc.com (Site not responding. Last check: )
		Her given name may be traditional, but Chloe McNease of Atlanta, 11, is actually named after the perfume.
		Alcohol brand names abound: Courvoisier and Hennessy could be coming soon to a preschool near you, joining Killian and Guinness and Ronrico.
		There are several naming trends, some of which have been going on for years: people naming children after places, pop culture figures and fictional characters, and parents inventing entirely new names, or new spellings of traditional names.
	www.ajc.com /living/content/living/1203/28babybrand.html (986 words)

	Brand Name Fashion Jewelry
		All of brand name fashion jewelry and sunglasses are first quality.
		You will find pictures and descriptions of all the brand name fashion jewelry in the "buy" section of our website.
		All of these savings on brand name fashion jewelry, mean one thing to you...
	www.closeoutcostumejewelry.com /brandnamefashionjewelry.html (262 words)

	How to Invent a Brand Name
		He wanted a name that would radiate strength and credibility, something with a dawn-of-an-era feel.
		Our philosophy is, a name should connect with something already in the collective subconscious.
		According to Manning, it is the effort to appease too many different viewpoints that leads large corporations to choose bland, made-up names, as Andersen Consulting and Bell Atlantic recently demonstrated in rebranding themselves as Accenture and Verizon.
	www.ahundredmonkeys.com /nytimes_article2.html (724 words)

	Is the Brand Name Drug Really Better than the Generic?
		Generic drugs that have been tested and approved by the FDA to be therapeutically equivalent to brand name drugs are published in a guide that is updated monthly and is found in most pharmacies.
		Of particular controversy is one well-publicized story in which a brand name manufacturer paid a university researcher to prove the brand drug was superior to the generic.
		What resulted was a long battle between the researcher and the manufacturer, because the manufacturer refused to publish the data to support that the generic was superior to their brand name drug.
	www.pamf.org /health/toyourhealth/drug.html (1530 words)

	Are Generic Contraceptives As Good As Brand Name Contraceptives? -- iSnare.com Articles
		Brand name drugs have to be within 10% effectiveness, and so a brand name low-dose pill would still prevent pregnancy.
		In every state, pharmacists are allowed to (and sometimes legislated to) give generic equivalents for brand name drugs.
		Talk with your doctor or pharmacist about your oral contraceptive prescription to see if you have a generic or brand name pill, and to reassure yourself that you are getting the protection you need.
	www.isnare.com /?aid=91405&ca=Womens+Interest (1055 words)

	brandchannel.com \| Brand Rankings by Impact 2004 \| Readers Choice Awards 2004 \| Global Brands \| branding and marketing ... (Site not responding. Last check: )
		Other brands in the top ten are previous year mainstays, with Germany’s car brand Mini and America’s Coca-Cola sliding from the top five in 2003 to sixth and seventh in 2004.
		Both brands survived the dot-com bust and are thriving by heeding the qualities of successful offline brands: fulfilling a market need with reliable service.
		As the Asia-Pacific brand with the most impact in 2004 (eleventh Globally), Sony is working harder than ever to innovate in each of its various and varied divisions.
	www.brandchannel.com /start1.asp?fa_id=248 (5722 words)

	What's in a Name?
		Naming experts say that, ideally, the goal of a name shouldn't be to make your company sound bigger or inspire trust.
		Generally, these names are what Frankel refers to as "empty vessels": Because they don't really mean anything, they're blank canvases that allow you to paint any picture that you like.
		Naming experts are also wary of eponyms because they stake the company's reputation on the founder's personal reputation.
	www.inc.com /magazine/20040701/gettingstarted.html (1576 words)

	Generic vs Brand Name Medicines
		The name is often chosen to be memorable for advertising, or to be easier to say or spell than some long generic name!
		This is because: The generic name is the one doctors are trained to use.
		This means that a generic or brand name version of the same medicine will work the same, and be equally as safe.
	www.tripdatabase.com /spider.html?itemid=254566 (694 words)

	brand name - Synonyms from Thesaurus.com
		brand name, emblem, hallmark, heraldry, imprint, logo, logotype, mark, marker, name, sign, stamp, symbol, trademark, welt
		brand, brand name, identification, initials, label, logo, logotype, mark, stamp, symbol, tag
		a trademark is a name, symbol, or other depiction identifying a product, and the first trademarks were stamps and symbols used by ancient cultures to indicate who had made goods; a trade name is the name of the maker, not the product, but has the status of a trademark
	thesaurus.reference.com /browse/brand%20name (417 words)

	Consumer Business, FMCG, Brand, Deloitte Australia - Deloitte Touche Tohmatsu (Site not responding. Last check: )
		However, brand name transactions are very limited and are often part of deals involving other assets, making them difficult to assess using this method.
		After subtracting the cost of advertising the brand name, the net earnings to the owner of the brand name were determined at 4-5% of sales (the profits to discount or capitalize).
		To determine the value of the brand name, Boutin analyzed the expected return on investment, not just for any investment, but for this particular case—a company with a small market cap and an intangible asset.
	www.deloitte.com /dtt/article/0,1002,sid%3D61111%26cid%3D64354,00.html (801 words)

	Brand Name Vagaries
		In fact naming is useless without a branding strategy to back it up.
		Shinola Naming and Branding Awards has judges, categories and a wonderfully tongue in cheek style.
		Clearly some of those who are paying out good money for a brand name seem to have lost the plot totally.
	www.apmforum.com /hariini/archives/000177.php (166 words)

	The Brand-Name Game
		Jane is now a bona fide brand—though with a name as plain as Jane she might have difficulty defending her birthright.
		If all this name brand mania is becoming a bit confusing, there's a good reason.
		But the licensors of those (real) names figured, I guess, that it wouldn't hurt to have (formerly) real people bellying up to the bar of a phony place, especially if it moved some real, faux merchandise.
	www.citypaper.net /articles/121897/looscanon.shtml (438 words)

	Intel Announces Centrino™ Mobile Technology Brand Name (Site not responding. Last check: )
		The new brand signifies Intel's best technology for notebook computers, based on a new mobile processor microarchitecture and wireless capability as well as features designed to enable extended battery life, thinner and lighter form factors, and outstanding mobile performance.
		The Intel Centrino brand marks the first time Intel has branded a combination of technologies under one name.
		The new Intel® Centrino™ mobile technology brand name will be represented by a new logo carrying the famous Intel Inside® mark.
	www.intel.com /pressroom/archive/releases/20030108corp.htm (388 words)

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