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Brand - Wikipedia, the free encyclopedia |
 | | Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. |
 | | The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". |
 | | Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. |
| en.wikipedia.org /wiki/Brand (2621 words) |
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