Brand-name - Factbites

Brand-name - Factbites
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Topic: Brand-name

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In the News (Sat 14 Nov 09)

Northern Trust

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Match Play

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Hugh Jackman

	Stewart Brand - Wikipedia, the free encyclopedia
		Brand is noted as an editor who published writings by many of the now-acknowledged innovative thinkers of today, early in their careers.
		Brand surmised that, given the necessary consciousness, information, and tools, human beings might reshape the world they had made (and were making) for themselves into something environmentally and socially sustainable.
		Brand was also one of a group of "futurists" consulted in the planning stage of the feature film Minority Report.
	en.wikipedia.org /wiki/Stewart_Brand (1647 words)

	Brand Summary & Essays - Henrik Ibsen
		Brand is tested on this faith, and even though he falters a few times, he nevertheless goes the distance, sacrificing his mother, son, and wife in an attempt to adhere to his beliefs.
		The main character, Brand, is a pastor who holds himself and all of his followers, including his wife, to the rigid command of ‘‘Naught or All!’’ This essentially means that people must be willing to risk their lives and all earthly attachments if they wish to find eternal salvation.
		Brand was a cathartic writing experience for Ibsen, who never intended the play to be staged.
	www.enotes.com /brand (371 words)

	www.brandsense.com
		BRAND sense agency will incorporate the extraordinary research findings that emerged from the global sensory research conducted by Millward Brown and their team of 600 researchers, which took place over a period of 18 months.
		Corporate branding that thinks outside the box is bread and butter for Martin Lindstrom and he has now turned the entire concept on its head with BRAND sense.
		BRAND sense was the corporate branding strategy that resulted from this research.
	www.brandsense.com (616 words)

	brand - Hutchinson encyclopedia article about brand
		"I hear that you have a lady named Brand lodging in the house," I went on.
		One of the advantages to the consumer of branding is that producers attempt to maintain consistent quality with their branded goods.
		For example, Nescafé is a brand of coffee&; Persil is a brand of washing powder.
	encyclopedia.farlex.com /brand (296 words)

	Brand is
		Coca-cola is the most valuable brand in the world, with the name alone worth billions of dollars.
		Brand management is a total approach to managing brands that is sometimes extended, by those who understand the power of brands, to cover the whole approach to managing the company.
		All parts of the brand image works as a psychological trigger or stimulus that causes an association to all other thoughts we have about the brand.
	changingminds.org /disciplines/brand_management/brand.htm (285 words)

	Define brand - a definition from Whatis.com
		Name-It is one of a number of companies that specialize in helping you create a brand name and in doing trademark searches.
		Corporations sometimes hire market reseach firms to study public recognition of brand names as well as attitudes toward the brands.
		Branding can be applied to the entire corporate identity as well as to individual product and service names.
	whatis.techtarget.com /definition/0,,sid9_gci211703,00.html (430 words)

	Brand-thropology Inc. - Development Through Devolution
		We believe that the creative re-examination of a brand's origins in a successful home market often holds the key to unlocking its global future.
		We work with Fortune 500 companies to steward brands in intelligent ways across countries, cultures and the great developmental divide.
		To do this, we construct developmental road maps that allow brands to grow in measured ways over time, in synch with local consumer needs.
	www.brand-thropology.com (115 words)

	The Brand
		A lot of people misunderstand the actual purpose of branding, and you're right, it's almost always generalized to be "just a logo." In my own article (shameless plug), I try to remind people to remember the essense of self, to ask themselves questions they normally ignore, because branding really is an all-encompasing project.
		Google's brand is based on technical innovation - that seemingly arrogant "we're the number 1 technology company and we know it" attitude is all part of their allure.
		There are brand consultants that can probably help, but ultimately coming up with what you'd like to convey as your "brand" has got to be decided by the company in question.
	9rules.com /whitespace/the_brand.php (2485 words)

	absolute BRAND Valuation Services
		Brand valuation has been in existence for at least 20 years, and has been for a large part of this time misunderstood and too often poorly practiced with the consequence that many in business have been rightly skeptical about the benefits Brand Valuation brings.
		Brand Valuation is starting to be recognized as a primary tool in the business model bringing together brand metrics, market analysis and finance to improve and inform Management decisions and maximize shareholder value.
		All those internally generated brands and brands purchased before the new standards apply, which will be the vast majority will not have to be put on the balance sheet.
	www.absolutebrand.com (1638 words)

	Brand Equity Research
		Brand managers are also often interested in understanding the steps that can be taken to increase the value of their brand.
		Some brand equity research approaches are better suited to brand valuations in the context of brand sale or acquisition; others are more suitable for measuring a brand's strength and ability to compete in its marketplace.
		Depending on the brand and market, discrete choice or share allocation conjoint is typically used to capture information on the role of brand in the purchase or usage decision.
	www.nationalanalysts.com /marketing/brand-marketing-research/brand-equity-research.asp (268 words)

	Brand
		STS 41-B: Brand commanded Challenger with a crew of five on the tenth flight of the Space Shuttle.
		Brand manually deployed the main parachutes at about 2,700 meters despite the gas fumes in the cabin.
		In 1963, Brand graduated from the U.S. Naval Test Pilot School and was assigned to Palmdale, California, as an experimental test pilot on Canadian and German F-104 programs.
	www.astronautix.com /astros/brand.htm (4169 words)

	brand new
		I haven't got on to his master typology of brand ideas, but the first section which reviews the history of brand thinking, uncovers its flaws and suggests a new definition of the brand and a new approach to communications is provocative and engrossing.
		It's perhaps time for brands to re-define the idea of the campaign from being as number of linked TV (and maybe print) ads under one theme to being an individual execution developed across channels so there is more content available beyond the TV spot (or inital execution) to deepen the relationship.
		Brand content to me is about a brand creating content that flows from its conceptual brand idea.
	garethkay.typepad.com /brand_new (2779 words)

	Readership Institute Brand Perception Index
		Brand is the image that consumers have of the newspaper, not necessarily what the newspaper staff think its image is, or what the newspaper's advertising and promotion efforts say its brand is.
		The Impact study found that brand is as powerful as content as a driver of readership, yet remarkably few newspapers have a strong brand image.
		Everything connected with the newspaper affects its brand image, but the Impact study showed that brand is significantly affected by the newspaper's content, both variety and type.
	www.readership.org /brand/main.htm (313 words)

	Interbrand AT&T Brand Brands, Full Branding Services for Clients
		The AT&T brand is associated with integrity and performance by businesses of all sizes, as well as different government sectors.
		As part of Interbrand’s new brand strategy for AT&T, the decision was made to signal a new era with a fresh new look.
		A new luminosity makes the brand more approachable and a degree of transparency helps capture the honesty and openness central to the revitalized brand.
	www.interbrand.com /portfolio_details.asp?portfolio=2770 (407 words)

	NewMarque Group - Brand Development
		The brand itself is all the tangible and intangible attributes that are the essence of a company, its heart and soul.
		Branding is a discipline we apply to every aspect of your business.
		The brand is the foundation on which every customer experience with the company is built.
	www.newmarque.com (273 words)

	Brand Inquiry Partners: Strategy for brands and advertising using customer insights and competitive research
		A brand can be a company's most valuable asset, yet most marketers don't understand how to optimize their competitive advantage.
		His two-part seminar on brand strategy is hosted by the Business Leadership Center in the Cox School of Business' MBA program.
		We believe in optimizing the value of a brand's advertising, identity and creative development while reducing strategic uncertainty and risk.
	www.brandinquiry.com (472 words)

	Martin Jelsema - Buzzworthy Branding - - A member of the Duct Tape Marketing Blog Channel
		To me the challenge is to brand with a novel name and icon structure that conveys benefit in a context in which customers can immediately identify.
		If you focus upon a specific market segment, fashion your brand and message to meet needs in that segment, you can build a brand and a business that will thrive long-term because it "means something" to customers and the people to whom your customers will refer their associates.
		The brand is the expression of a firm's position within its competitive arena.
	brand.ducttapemarketing.com (2685 words)

	The Brand Called You
		Today brands are everything, and all kinds of products and services-- from accounting firms to sneaker makers to restaurants-- are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
		The key to any personal branding campaign is "word-of-mouth marketing." Your network of friends, colleagues, clients, and customers is the most important marketing vehicle you've got; what they say about you and your contributions is what the market will ultimately gauge as the value of your brand.
		If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most important, that you can shamelessly take credit for.
	www.fastcompany.com /online/10/brandyou.html (3545 words)

	Topical Words: Brand
		So brand could have a strong negative sense of a mark of disgrace or a stigma (originally a Greek word that just means a brand).
		Indeed, it was only with the increase in consumer marketing in the past fifty years that terms such as own brand, brand leader, and brand manager started to appear (though Brand X, as a derogatory term for an anonymous competing product that’s considered inferior, dates from as long ago as 1934).
		Though merchants had similarly been using hot irons to mark casks and wooden cases for many years, it was only in the early part of the nineteenth century that brand took on the sense of a mark that identified a particular sort of goods.
	www.worldwidewords.org /topicalwords/tw-bra1.htm (398 words)

	The History of Cattle Brands
		Send design, name of owner, years used, and state and county where brand is registered, to Devil's Rope Museum, Box 290, McLean, Texas 79057.
		Hundreds of registered brands dating from 1850 to modern times are exhibited along with artwork, old photographs of branding scenes, and "100 Years of Cowboy Tools" mounted on a wall.
		THE HISTORY OF Brands are considered the trademark for the rangeland signifying pride of ownership in livestock.
	www.barbwiremuseum.com /cattlebrandhistory.htm (565 words)

	Brands pg.2
		The Hashknife brand from northern Arizona was established in 1884 and the Babbitt Ranches still brand their excellent ranch horses with the iron.
		Mustangs are freeze branded on the left neck by the BLM after they are captured.
		The registration numbers for mustang brands fall into these number ranges depending on the state where the horse was gathered.
	www.cowboyshowcase.com /brands2.htm (427 words)

	Brand Noise
		Brand marketers are in the midst of a fundamental shift in human behaviour and consumption.
		From a branding standpoint it appears to be more bad news for the retail giant.
		Pabst sister brand Schlitz wants some of that retro PBR buzz.
	brandnoise.typepad.com /brand_noise (1455 words)

	Brand Finance
		Intangible assets, most notably brands, are vital strategic and financial assets which marketers are increasingly being held accountable for managing and building.
		We advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
		Brand Finance helped Vodafone articulate the commercial impact of its brand to alliance partners.
	www.brandfinance.com (188 words)

	Technorati Tag: brand
		Brands - Compare Prices At NexTag.com, the search engine for shoppers, compare prices, tax, shipping, ratings and reviews from name brand stores all over the Web.
		Lexicon Branding Creating new brand names in order to create new markets for your business.
		NAME-IT® Names Of Distinction Since 1993 Expert brand naming company.
	technorati.com /tag/brand (491 words)

	Brand Packaging: The only publication focused on the marketing impact of packaging; by Stagnito Communications, Inc.
		Some brands are finding success by cutting through the clutter of modern life and transporting consumers back to a simpler time.
		From any Web-connected computer, brand owners, prepress operators, and customer service representatives can manage and track job activity, proof print jobs online, collaborate with creative and prepress staff on changes, and approve work.from any location, any time.
		Brand Packaging: The only publication focused on the marketing impact of packaging; by Stagnito Communications, Inc.
	www.brandpackaging.com (735 words)

	The CEO Refresher - Citizen Brand
		The concept of brand associated amusements and theme parks, museums and the growing concept of stores as “cultural destinations” and “public spaces” is discussed.
		The book title that the author has coined, refers to a renewed status of brand, a brand that strives to acquire and maintain a long term emotional relationship with people, the surrounding community and society.
		Gobe also looks at nurturing brand personalities, the humanization of corporate leader, and the need to invoke emotions and reveal an organization’s values and ethics to develop deeper connections with the public.
	www.refresher.com /!adcitizen.html (930 words)

	BrandSolutions - A Short Introduction To Branding
		Brand associations are the attributes that customers think of when they hear or see the brand name.
		Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product.
		While Brand X cola or even Pepsi-Cola may win blind taste tests over Coca Cola, the fact is that more people buy Coke than any other cola and, most importantly, they enjoy the experience of buying and drinking Coca Cola.
	www.brand.com /intro.htm (480 words)

	MERL – Matthew Brand
		Brand has been named one of the top innovators of his generation (Technology Review 1999) and one of industry's top "R&D stars" (Industry Week 2000).
		Brand, M., "A Direct Method for 3D Factorization of Nonrigid Motion Observed in 2D", IEEE International Conference on Computer Vision and Pattern Recognition (CVPR), June 2005 (CVPR 2005, TR2005-052)
		Brand, M.E.; Nikovski, D.N., "Risk-Averse Group Elevator Scheduling", Elevcon World Congress on Vertical Transportation Technologies (ELEVCON), April 2004 (ELEVCON 2004, TR2004-045)
	www.merl.com /people/brand (617 words)

	The Official Oscar Brand Home Page
		The artists featured by Oscar Brand include Woody Guthrie, The Weavers (who took their name from a listener's suggestion) and Huddie Ledbetter.
		Brand has personally championed folk music and has provided a platform for its most important and influential proponents.
		Brand won his first Peabody Award in 1982 for the National Public Radio broadcast, The Sunday Show.
	www.oscarbrand.com (420 words)

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In the News (Sat 14 Nov 09)