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| | Chief Blogging Officer |
 | | The pitch gets heard because the media are multiplying, particularly electronic media like broadcast and cable TV and radio, which devour information and constantly clamor for more. |
 | | What replaces mass market, broadcast advertising is Locke's "gonzo marketing", which is not really marketing but "market advocacy" through participation, sponsorship and support. |
 | | The internet replaces the us-and-them relationship (creative people broadcasting to couch potatoes) with a network of conversations, which is all markets are, really. |
| www.chiefbloggingofficer.com /2005_01_30_archive.html (4037 words) |
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