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Topic: Broadcasters Audience Research Board


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In the News (Fri 17 Feb 12)

  
  BARB - Search Results - MSN Encarta
Barbed Wire, strands of wire twisted together with sharp barbs occurring at regular intervals, used for fencing and barriers.
A feather consists of two principal parts, the axis, or spinelike central structure, and the barb, or side branch of the stem.
A baited hook, lure, or fly is attached to the end of the leader.
ca.encarta.msn.com /BARB.html   (126 words)

  
 2001 Scottish Social Statistics: page 23
Research by the British Audience Research Board (BARB) has shown that in 1969, the average number of television sets per TV household was 1.0 and this had increased to 1.8 by 1998.
Broadcasters' Audience Research Board figures show that the most popular TV channel in December 2000 was ITV which accounted for 29 per cent of viewing time in Scotland.
Research by the Broadcasters' Audience Research Board for the week ending 31st December 2000, showed that the top thirteen television programmes with the highest viewing figures in the UK were all soaps.
www.scotland.gov.uk /stats/sss/docs/sss10-06.asp   (1651 words)

  
 broadcasting - Hutchinson encyclopedia article about broadcasting   (Site not responding. Last check: 2007-10-23)
The signals broadcast by these satellites are sufficiently strong to be picked up by a small dish aerial located, for example, on the roof of a house.
On the more serious side of broadcasting, the BBC's Third Programme (now Radio 3) began to present speech and music on a pattern which was speedily copied in other European countries and which aimed at the consistent treatment of the arts, philosophy, literature, and music.
Two areas of debate have been concerned with the concepts of accountability: the extent to which broadcasting organizations should be answerable to the public they serve, and the desire by members of the community to air their views without the intervention of television or radio producers in the role of censors and editors.
encyclopedia.farlex.com /Broadcasting   (747 words)

  
 Broadcasters' Audience Research Board
BARB is jointly owned by the ITA and the BBC.
The results of the interviews are used to ensure that the audience measurement panel is a fully representative sample of UK homes in terms of viewing habits, TV ownership, family composition etc.
In addition to the collection of numerical data, BARB run an audience appreciation service, the results of which are entirely confidential to the subscribers.
www.cultsock.ndirect.co.uk /MUHome/cshtml/media/barbdet.html   (456 words)

  
 channel 4.com - Programme Notes - English - What's This Channel 4?
BARB (Broadcasters' Audience Research Board) is the main source of television audience data in the UK.
BARBs' measurement service provides minute-by-minute television audience data on the channels being watched in the UK Viewing estimates are obtained from a panel of 5,100 households representing the entire range of audience categories
The BARB definition of 'upmarket' is the section of the populations who are in the A, B and C1 socio-economic groups.
www.channel4.com /learning/programmenotes/english/wtcfour03.htm   (1181 words)

  
 BFI | Features | Britain's Most Watched TV
Audience ratings have been an important aspect of the television industry in Britain since the launch of commercial television in 1955 and the end of the BBC's broadcasting monopoly.
BARB continues to be the industry standard for audience measurement to this day.
Intense broadcasting rivalry in the 1960s and 1970s was reflected in the differing approaches to calculating ratings.
www.bfi.org.uk /features/mostwatched/research.html   (578 words)

  
 BBC News | TV AND RADIO | Broadcasters await late ratings
Broadcasters and advertisers have been pitched into uncertainty by the delay of official television audience ratings figures.
The Broadcasters' Audience Research Board (Barb) says viewing figures for 1 January onwards may not be available until 15 January.
Barb says it is postponing publication of audience data because is needs to be certain of accuracy following a radical overhaul in the way the figures are compiled.
news.bbc.co.uk /2/hi/entertainment/1742061.stm   (338 words)

  
 ITC Note: Audience Research/ Terminology
The ITC subscribes to the BARB audience reaction service which - along with other regional measures - is used to establish the opinions of viewers in each Channel 3 licence area in respect of the service provided.
ITC audience research provides a systematic measurement of public opinion based on statistically representative samples of the viewing population and complements the feedback which the ITC receives from the VCCs, advisers and correspondents.
It is done by comparing the audience to the population as a whole.
www.ofcom.org.uk /static/archive/itc/itc_publications/itc_notes/view_note66.html   (1849 words)

  
 informitv - BARB extends audience measurement contracts
BARB, the UK television audience measurement organisation, is extending its current research contracts until 2009 to develop the service in the face of changes in the television industry.
BARB now has five years to work with its contractors to develop the service, including the ability to integrate new equipment capable of measuring personal video recorders.
The BARB contracts are held by RSMB, responsible for survey methodology, Ipsos UK which is responsible for the survey, and ATR UK which is responsible for metering, data collection and processing.
informitv.com /articles/2004/12/04/barbextendsaudience   (314 words)

  
 informitv - BARB outlines interactive measurement plans
BARB, the audience measurement organisation used by the UK television industry, has outlined steps it is taking to measure the use of interactive services.
The Broadcasters’ Audience Research Board can currently only provide measurement for interactive services on satellite television where they are separately identifiable as part of the broadcast using a specific Service Information code.
BARB says the next steps are to complete the investigations and come to a conclusion on the feasibility and what is viable for the market.
informitv.com /articles/2004/11/18/barboutlinesinteractive   (346 words)

  
 MSC: B -- BROADCASTING BOARD OF GOVERNORS' INTERNATIONAL AUDIENCE RESEARCH PROGRAM PRE-SOLICITATION CONFERENCE. ...
Broadcasts take place in 59 languages, and programs are delivered via shortwave, medium wave, and FM radio, as well as Internet, and in some cases satellite television.
Audience research is increasingly in demand to drive the overall BBG effort to reach the widest possible audience consistent with its broadcasting missions.
B. Qualitative Research: The aim of qualitative audience research is to provide feedback on existing or proposed programming for the purpose of discerning and probing the opinions of current, as well as potential, audience members as to programming content and presentation.
www.fbodaily.com /cbd/archive/2000/12(December)/26-Dec-2000/spmsc008.htm   (1467 words)

  
 AGB Nielsen Media Research - Section View   (Site not responding. Last check: 2007-10-23)
For single audience measures, the effective sample will always be lower than the actual sample on the basis that, the greater the variability of panel weights within the selected sample/sub-sample, the lower the effective sample size.
The final sample yielding audience measurement data on a given day after polling and validation: It is equal to the in production sample less households that were not successfully polled and households that were successfully polled, but rejected during validation for technical or behavioural reasons.
Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience).
www.agbgroup.com /glossary/glossaryQ2.asp?type=section&jump=D   (10862 words)

  
 Observer | It's official: the BBC is a turn-off
Industry body Barb (the Broadcasters' Audience Research Board), will report that the BBC's overall share of viewers dropped from 38.3 per cent in 2003 to 36.62 per cent in 2004, a fall of just under 4.5 per cent.
Audience share at BBC1 and BBC2 has been falling steadily for months, partly as a result of a change in emphasis at the two terrestrial channels.
Commenting on the Barb figures, a BBC spokesman said: 'In the context of the changing TV landscape, these figures are not surprising.
observer.guardian.co.uk /print/0,3858,5098913-102271,00.html   (489 words)

  
 Indiantelevision dot com's Special Report : Ratings raise hackles in UK, Australia
The Broadcasters' Audience Research Board (Barb) figures, the ratings currency in the UK, were not released for the first week of January 2002 and teething problems with a new ratings system are likely to take some more weeks to settle down.
Audience monitoring in the UK, however, goes back to 1936 when the BBC began conducting audience surveys.
Barb itself is a limited company, jointly owned by the BBC, ITV, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising.
www.indiantelevision.com /special/y2k2/specart.htm   (1473 words)

  
 Barb - Search Results - ninemsn Encarta
Barb, breed of horse native to north-west Africa that has been valued for riding and cross-breeding for many centuries.
Like wasps, most female bees have functioning stings, situated at the rear of the abdomen.
A feather consists of two principal parts: the axis, or spine-like central structure, and the barb, or side branch of the stem.
au.encarta.msn.com /Barb.html   (121 words)

  
 AGB Nielsen Media Research - Alphabetical View
Market research output that combines data from two separate, though not necessarily independently drawn, survey samples by means of pairing individuals from each contributing sample on the basis of socio-demographic and/or other data.
For single audience measures, the effective sample will always be lower than the actual sample on the basis that, the greater the variability of panel weights within the selected sample/sub-sample, the lower the effective sample size.
Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience).
www.agbnielsen.net /glossary/glossaryQ.asp?type=alpha&jump=none   (12791 words)

  
 S4C Corporate Pages
As with all broadcasters, research is important to S4C, to ascertain public opinion.
Viewing patterns are measured by placing a meter in each of the homes, which automatically calculates which channel is being viewed, as well as who is viewing, by asking each family member to press a personalised button on a special handset when he or she is watching.
Each home on the panel is carefully selected by BARB, ensuring that they are representative of the kind of home, kind of individual, TV reception and facilities within the home, for example, video, teletext, more than one television.
www.s4c.co.uk /abouts4c/corporate/e_research.shtml   (827 words)

  
 Ipsos » News & Polls » Corporate News Archive
BARB, the Broadcasters' Audience Research Board, has awarded contracts for the new television audience research service to run from 2002 onwards with an option to extend for a further three years.
Establishment surveys provide the foundation for the overall television audience system - describing the population, providing targets for audience estimates and source of recruits for members of the meter panel.
The ever increasing complexity of the television research environment means that there is even greater emphasis on the need for high quality establishment survey information.
www.ipsos.com /news/releases/2000/Barbecontract.aspx   (379 words)

  
 [No title]   (Site not responding. Last check: 2007-10-23)
Broadcasters’ Audience Research Board Limited (BARB) provides a service to broadcasters, advertising agencies, advertisers and others.
BARB provides the industry standard viewing figures, which also generate the currency used in television airtime trading.
BARB is seeking tenders to provide services in relation to 2010 and beyond.
www.research-live.com /index.aspx?pageid=81&ittid=12   (195 words)

  
 BARB audience research and measurement : TV Insight : Resources : thinkbox
The standard audience measurement system across the TV industry is provided by the Broadcasters' Audience Research Board (BARB), which provides daily estimates of the number of people watching television.
BARB provides free weekly and monthly viewing summaries through its website, www.barb.co.uk, as well as top-line viewing trends and information on the top performing programs in both terrestrial and multi-channel homes.
The Broadcasters' Audience Research Board (BARB) is responsible for providing estimates of the number of people watching television.
www.thinkbox.tv /server.php?show=ConWebDoc.219   (211 words)

  
 Cable & Satellite TV: Market Report 2002 : Market Research Report
The UK television industry is experiencing a period of significant change, with continuing developments in broadcasting via cable, satellite and the digital terrestrial platform.
Key Note estimates that the total revenue received by the cable and satellite sector (excluding telecommunications revenue earned by the cable operators) increased by 63.1% between 1997 and 2001, from £1.72bn to an estimated £2.8bn.
Broadcasters in both the terrestrial and non-terrestrial sectors are under pressure to maintain audience share, and all the major players in the broadcasting market are anxious to open up new streams of revenue.
www.marketresearch.com /map/prod/799740.html   (478 words)

  
 British Media Landscape   (Site not responding. Last check: 2007-10-23)
The largest UK broadcaster is the BBC which runs two national television channels (with national and regional sub-divisions), five national radio stations, cable and digital TV channels, and more than 40 local radio stations.
Broadcast news is provided chiefly by BBC News and Independent Television News/Independent Radio News in London, supplemented by a small amount of regional and local output.
The Broadcasting Standards Commission has responsibility for regulating the portrayal of violence and sexual conduct, and issues of taste and decency in all television, as well as handling complaints of invasions of privacy and unfair treatment.
www.ejc.nl /jr/emland/uk.html   (4004 words)

  
 Marketing - market research - types of market research
Research agency AC Nielsen has one of the largest consumer panels in the world, continuously interviewing 125,000 households in 18 countries.
This data is critical information for broadcasters to determine their programme strategy (what kinds of programmes to produce and when to broadcast them) as well as for advertisers (who is watching, listening, and when?).
In the UK, the main source of such data is produced by the Broadcasters' Audience Research Board ("BARB").
www.tutor2u.net /business/marketing/research_types.asp   (616 words)

  
 audience   (Site not responding. Last check: 2007-10-23)
Audience is a fabless semiconductor company bringing human-quality hearing to wired and wireless...
Audience, the highly influential art-rock band, are back with a new live album.
AUDIENCE is a monthly news, features and information magazine read by thousands of companies and individuals working in the international contemporary live...
www.hotvsnot.com /search/?s=audience   (241 words)

  
 Daily Research News Online article no. 4157
The UK’s Broadcasters’ Audience Research Board (BARB) has launched a consultation process aimed at steering future developments in measurement of the increasingly advanced UK television market.
During the autumn, BARB will be undertaking face to face meetings as well as group forums with representatives throughout the industry with a view to drawing conclusions from the consultation in the first quarter of 2006.
BARB was set up in 1981 and is a not-for-profit limited company owned by BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising.
www.mrweb.com /drno/news4157.htm   (480 words)

  
 Politics | Audience with no one: 55 days on TV
Figures from the Broadcasters' Audience Research Board show that 1,328 hours of television on five networks were officially seen by no one.
Its audience share in homes with multichannel television last year was 1.32%, up from 0.92% for its predecessor BBC Choice.
ITV currently has obligations to broadcast current affairs, religious and arts programmes but does not receive public money; Channel Five must show a news bulletin in peak time even though it is not watched by many viewers; Sky News believes it can make a case for the public service value of its programmes.
politics.guardian.co.uk /print/0,3858,4834921-110779,00.html   (613 words)

  
 Indepen Business Consultants - Weekly News summary
A survey carried out by Market and Opinion Research International for the University of East Anglia suggests that 54 per cent of the population now favour nuclear power generation if it can be proven that the technology contributes to reducing the emission of carbon gases.
Her decision comes a few days after the Department of Health said it was reconsidering a £1.1bn scheme to rebuild St. Bartholomew’s and the Royal London hospitals in the capital and rumours are abounding, although they have been denied by the Department, that a six month moratorium has been imposed on such schemes.
Research by Standard and Poor’s, the credit ratings agency, has concluded that charities are suffering a decline in the growth of donations and are becoming increasingly dependent on contracts to carry out aspects of government policy to balance their books.
www.indepen.co.uk /weeklynews.html   (4200 words)

  
 Barrie Gunter, Department of Media and Communication, University of Leicester
I am a media research specialist with 15 years experience as an audience and market researcher in the broadcast sector before moving to the academic sector.
As the IBA’s Head of Research, I was responsible for running all the Authority’s audience research, devising its research strategy, liaising with in-house clients in specialist regulatory departments and divisions, and acting as research spokesperson.
I represented the IBA on industry research bodies such as the Broadcasters’ Audience Research Board and Group of European Audience Researchers, and was management board member of the media industry think-tank, the Broadcasting Research Unit.
www.le.ac.uk /mc/staff/bg45.html   (941 words)

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