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Mascot keeps Brockton Rox fans in the game - The Boston Globe |
 | | He should, said Andrea Thrubis, the Rox's director of community relations and merchandise and the one who decides who breathes life into K-O. The mascot, she said, is a key part of any sports organization today, helping to generate interest in the team, entertain fans in the stands, and even boost the company coffers. |
 | | Among his clients is the Rox, who asked him to develop a character that could tie in Brockton's place in boxing lore. |
 | | Following the 2004 Rox season, Sawyer, who played the Orange mascot at Syracuse University, moved to Indiana to work with both the NCAA and the minor league hockey franchise the Indiana Ice. |
| www.boston.com /news/local/articles/2006/09/03/outside_the_lines_mascot_keeps_rox_fans_in_the_game?mode=PF (1298 words) |
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