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	Brooks Stevens at the Wisconsin Historical Society
		Clifford Brooks Stevens was born June 7, 1911, in Milwaukee, Wisconsin.
		Stevens’ polio grew so severe that doctors predicted he would never walk again yet his father, never a believer in rest, pushed Stevens to not only walk, but to ride a bicycle and to swim.
		Stevens ignited a firestorm in the design community in 1954 when he declared that “planned obsolescence,” a phrase he coined, was the mission of industrial design.
	www.wisconsinhistory.org /topics/stevens/index.asp (755 words)

	Industrial Strength Design: How Brooks Stevens Shaped Your World
		Clifford Brooks Stevens was born on June 7, 1911, in Milwaukee.
		Stevens' definition of the concept-"instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary"-sounded innocuous enough, but his description of design as a marketing ploy immediately became controversial.
		Brooks Stevens was not only a great designer and an effective marketing man; he was also a design theorist and a talented public speaker.
	www.mam.org /exhibitions/_sites/brooks/biography.asp (1378 words)

	Brooks Stevens - Wikipedia, the free encyclopedia
		Brooks Stevens (1911-1995) was an industrial designer, as well as automotive designer, graphic designer, and stylist.
		Stevens defined it as, "Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." His view was to always make the consumer want something new, rather than create poor products that would need replacing.
		Stevens was born in Milwaukee, Wisconsin, on June 7, 1911.
	en.wikipedia.org /wiki/Brooks_Stevens (383 words)

	~\| The Modern Hygiene Vacuum Cleaner \|~
		Another of Stevens' many "claims to fame" was to coin the phrase "planned obsolescence." in 1954.
		Stevens was due to give a talk at an advertising conference.
		Stevens had never intended his definition to be interpreted in this way, and he found himself having to defend himself against Packard's definition of functional obsolescence.
	www.137.com /modern (957 words)

	NationMaster - Encyclopedia: Studebaker Wagonaire (Site not responding. Last check: )
		Studebaker Wagonaire’s unique roof was the invention of industrial designer Brooks Stevens, who was charged by the company’s president Sherwood Egbert to find as many ways possible to expand the company’s limited model range without spending vast amounts of capital on retooling.
		Ironically, Stevens was also the designer of the Kaiser Jeep Wagoneer, a truck based SUV that remained in production until the 1990s.
		Brooks Stevens (1911-1995) was an automotive designer and stylist.
	www.nationmaster.com /encyclopedia/Studebaker-Wagonaire (1050 words)

	Brooks Stevens
		Brooks Stevens was born in downtown Milwaukee on June 7, 191.
		When Brooks was a young boy, he had an illness called Polio, a life threatening or paralyzing sickness.
		Brooks was one of the first inventors of the "concept" car, a car that was safe and reliable but nostalgic, safe, and hot.
	www.mskreul.com /WI_report03/John.html (320 words)

	Industrial Strength Design: How Brooks Stevens Shaped Your World // FAQ: Frequently Asked Questions
		Brooks' son Kipp Stevens is the head of the company (which is still called Brooks Stevens Design).
		Stevens lived in an era when people were not as conscious of threats to the environment as we are today.
		Ultimately, Stevens' philosophy was no different from that of most of his peers-or if it was, it was a difference in emphasis rather than a fundamental philosophical difference.
	www.mam.org /exhibitions/_sites/brooks/faq2.asp (2619 words)

	Stevens - Wikipedia, the free encyclopedia
		Stevens, Gary (born 1963), U.S. thoroughbred horse racing jockey
		Stevens, John Harrington (1820-1900), considered to be the first settler in the city of Minneapolis, Minnesota
		Stevens, Kenneth H. The Scout Association Scouting notable, awardee of the Bronze Wolf in 1976
	en.wikipedia.org /wiki/Stevens (464 words)

	Brooks Stevens, King of the Industrial Designers - Associated Content
		Brooks Stevens was one of America's greatest industrial designers, but he never received the recognition that he deserved because he never left his native Milwaukee (or "Sauerkraut Bay", as some so-called sophisticates dubbed it at the time) for world design centers like New York, Chicago, or Los Angeles.
		What has been forgotten is that Brooks Stevens created at least 2,000 products large and small in his lifetime from the first electric steam iron to the Miller Beer logo to the Oscar Mayer Wienermobile to the civilian version of the military Jeep(ster).
		To Stevens, planned obsolescence was a more benign concept of consumerism, where consumers merely desire "to own something a little newer, a little better, and a little sooner than necessary." Stevens looked upon "obsolete" products as those being sold to a second-hand market not dumped straight into a trash heap as was Packard's strong insinuation.
	www.associatedcontent.com /article/677485/brooks_stevens_king_of_the_industrial.html (566 words)

	IDSA -- About IDSA
		Born Clifford Brooks Stevens in Milwaukee, WI, Brooks studied architecture at Cornell from 1929 to 1933 and immediately entered the profession by designing trademark materials for his father's firm, Cutler-Hammer.
		Stevens was one of the founders of the Society of Industrial Designers (SID) in 1944.
		Stevens became a consultant to Willys-Overland for the first post-war Jeep vehicles including the Jeepster, a 1948 snappy civilian version with convertible top., and with Willys staff designers, the 1949 first all-metal station wagon.
	www.idsa.org /absolutenm/?z=106&a=271 (428 words)

	Kevin Stevens - Wikipedia, the free encyclopedia
		Stevens accepted a full scholarship to play hockey for Boston College, and was drafted in the sixth round (108th overall) in the 1983 NHL draft by the Los Angeles Kings.
		Stevens was sent to the Boston Bruins in 1995 along with Shawn McEachern for Glen Murray and Bryan Smolinski.
		On September 1, 2005, Stevens began his NHL career off the ice as he was hired by the Pittsburgh Penguins as a talent scout.
	www.wikipedia.org /wiki/Kevin_Stevens (986 words)

	Autonet.ca - Watching the Hawk: Brooks Stevens was a brilliant designer who also had the ability to transform older ...
		Autonet.ca - Watching the Hawk: Brooks Stevens was a brilliant designer who also had the ability to transform older models into much more modern looking machinery on a very low budget.
		Brooks Stevens was a brilliant designer who also had the ability to transform older models into much more modern looking machinery on a very low budget.
		Brooks Stevens submitted styling revisions that included a new grille, trimmer bumpers, a different hood and smaller tail lamps for 1965, but a prototype was never built.
	www.autonet.ca /DriverSource/stories.cfm?storyID=13753 (749 words)

	A-B Journal September 2003 (Site not responding. Last check: )
		Stevens’ work for Allen-Bradley began with an assignment in 1939 to update the corporate logo and grew until his design fingerprints were on everything from starters to pushbuttons to enclosures.
		Stevens’ son, Kipp, is now president of Brooks Stevens Design, and the company continues to work for Rockwell Automation/Allen-Bradley on products ranging from the ControlLogix 1756 system to MicroLogix programmable controllers, SLC 500 processors and CompactLogix controllers.
		It was Stevens’ idea to put a window in the front of the clothes dryer, turning what he called a “sheet metal box” into a demonstration of the new technology.
	www.ab.com /abjournal/sept2003/features/centuryquality (810 words)

	The Spokesman-Review.com - Stevens County man admits killing wife
		Brooks came under suspicion immediately when his wife disappeared, but police didn't have enough evidence to charge him at the time.
		Brooks admitted to his third wife in a recorded telephone conversation that he had killed Joan Brooks, the Daily Breeze reported.
		One friend stated that she thought Cordis Brooks probably hid his wife's body in the desert, with which he was familiar because he was a former champion motorcycle racer.
	www.spokesmanreview.com /pf.asp?date=120403&ID=s1450591 (656 words)

	Brooks Stevens - Definition, explanation
		Stevens was born in Milwaukee, Wisconsin, on June 7, 1911.
		Stricken with polio as a child, Stevens father encouraged him to practice drawing while confined to his bed, perhaps motivating his career in design.
		As an independent designer, Stevens was responsible for the Studebaker products (the Avanti was an exception) from the 1962 model year until Studebaker closed in 1966.
	www.calsky.com /lexikon/en/txt/b/br/brooks_stevens.php (203 words)

	Automobile Quarterly - Feature: Excalibur
		Upon leaving Cornell, Stevens began his design career, ultimately taking responsibility for everything from automatic clothes dryers to luggage, lawn mowers, boats, bicycles, trains and a variety of cars like the Willys Jeepster and several Studebakers, including the entire 1964 line (except Avanti) for the failing automaker.
		Stevens' first foray into automaking came in 1952 with the Excalibur J, which was a two-seat sports car built on the Henry J. chassis.
		Stevens was an avid automobile enthusiast and collector who had been smitten by the sight of a Mercedes-Benz SSK on the Cornell campus years earlier.
	www.autoquarterly.com /excalibur.html (943 words)

	The summer of Stevens
		Stevens influenced America’s long-standing love affair with the automobile as he worked with more than 50 different lines in the U.S. and Europe including American motors, Volkswagen, Studebaker and his family’s own company, Excalibur.
		Exhibition curator Glenn Adamson says the important thing to note about Stevens is that he took full advantage of the post-World War II prosperity, correctly predicting that Americans were ready to buy objects that would modernize their lives inside and outside their homes.
		In fact, the project was fueled in large part to MIAD and the Stevens family donating his personal archives to the Milwaukee Art Museum in 1997.
	www.gmtoday.com /content/NSL/2003/July/14.asp (449 words)

	Les Automobiles Extraordinaires
		Stevens naturally wanted to continue his habit of having his work shown at this major exposition, but he also knew how disappointed the crew that rushed to build the car would feel if it wasn't even displayed.
		When I walked up to Brooks Stevens, he was sitting there all alone on the third floor of the Coliseum next to Larmbroghini and his deserted stand.
		Initially, Brooks Stevens provided some of the seed money, reported to be between $5,000 and $10,000, but the brothers also borrowed about $40,000 from a bank David became president and chief project engineer, while Steve adopted the title of vice president and handled day-to-day business operations, including sales and marketing.
	groups.msn.com /LesAutomobilesExtraordinaires/votrepageweb2.msnw (1908 words)

	fAf :: Ezine - reviews
		Stevens has been heralded as one of the most influential industrial designers in the 20th century with a career spanning 60 years.
		In those days, it was Stevens' primary goal to create "clever gadgets [that] could alleviate the drudgery of domestic work and that clever styling would attract the female consumers." Electric irons, clothes dryers, refrigerators and vacuum cleaners were such gadgets.
		In 1959, Stevens' was quoted: "An industrial designer in today's business world should be a business man, an engineer and a stylist, and in that direct order." This theme of the multiple roles of the industrial designer is a matter that prevails throughout the book.
	www.fineartforum.org /Backissues/Vol_17/faf_v17_n11/reviews/industrial.html (788 words)

	Milwaukee Alumni Event - Brooks Stevens Design (Site not responding. Last check: )
		Brooks Stevens Design in Grafton, Wis. was the site of a reception and facility tour for MSOE alumni and friends.
		Brooks Stevens Design, founded in 1934, is an award-winning product development firm that provides national and international clients with strategic and tactical product development services.
		Brooks Stevens Design’s 35 multidisciplinary product development specialists provide clients in the consumer, medical, commercial and recreational markets with comprehensive services including design research, human factors and industrial design, engineering, prototyping and project management.
	www.msoe.edu /alumni/bsd (130 words)

	ApplianceMagazine.com \| New Tractors on the Turf - Engineering: Riding Tractors
		Brooks Stevens started working on the project in the fall of 1999 to get concept feedback from focus groups.
		Walters says that Brooks Stevens was responsible for designing the exterior parts of both of the tractor models and inventing and developing value-added features.
		Another innovation that Brooks Stevens helped to integrate was a two-pedal, foot-operated forward and reverse motion control for the tractors, which are said to be the firsts in the market to have a cruise control incorporated into its system.
	www.appliancemagazine.com /editorial.php?article=178&zone=211&first=1 (1407 words)

	[No title] (Site not responding. Last check: )
		Stevens also dressed up a Hawk Gran Turismo for the display but not one of these cars made any worthwhile impression at the Chicago Motor Show at the start of the season.
		Brooks Stevens remembered that: "We engineered sufficient interest at the Show to convince him...we even took twelve firm orders...and we named Allen the sole concessionaire for the East Coast.
		David Stevens remarked, "With the galloping inflation that was right at the start of the 80's, we had got to the point where we were building seven cars a week but not showing any profits for it.
	patriot.net /~jonroq/Text/Excal.txt (2545 words)

	Les Automobiles Extraordinaires (Site not responding. Last check: )
		The chassis that Stevens received at Milwaukee was from a heavy-duty Studebaker Lark Daytona convertible, with 109 inch wheelbase, assisted disc brakes and the supercharged 289 cu in.
		William "Steve" Stevens recalls that people were asking him the price and he was unashamedly telling them "6,000 dollars", thereby acknowledging the six weeks he had spent building it and dreaming that $1,000 a week would be a tidy future income.
		King Brooks had given his promise to the House of Studebaker to deliver unto them a chariot so grand it would cause the vast sums of peasants to pass by their humble booth at the Coliseum.
	groups.msn.com /LesAutomobilesExtraOrdinaires/votrepageweb.msnw (4588 words)

	<SEB>
		Brooks held the position of Director of Education until 1973, when he was appointed Executive Director.
		According to Brooks, The Philadelphia Center originally appealed to politically engaged students interested in acting as “agents of change” and to those who wanted to “affect society in positive ways.” “From the beginning, we did experiential education properly,” notes Brooks.
		Brooks is an active member of the International and Off-Campus Education Committee, has presented numerous papers and is a consultant for Learning From Experience Trust, a London-based organization.
	www.philactr.edu /SEB.html (496 words)

	Howstuffworks "How Excalibur Cars Work"
		It was, in fact, a sensation, and dozens of inquiries from would-be owners prompted the Stevens sons to form SS Automobiles in August.
		Brooks Stevens, of course, was responsible for the styling, which was deliberately planned as an evocative but not line-for-line rendition of the 1928 Mercedes SSK.
		David Stevens proudly pointed to top-up headroom within an inch of a Cadillac Eldorado's and legroom that was actually greater.
	auto.howstuffworks.com /excalibur.htm/printable (2341 words)

	Industrial Strength Design: How Brooks Stevens Shaped Your World \| Webomator Blog
		Stevens himself wasn’t working any more, but he still turned up from time to time.
		Stevens, like those other designers I mentioned, cut his designer’s teeth during the futuristic 1930’s - and like them, he was able to turn his hand to just about anything that was manufactured, from cars to trains to boats to kitchen appliances.
		This handsome book gives us many examples of Stevens’ designs from every period from the 1930s to the late 1970s, and a good deal of insight into the ideas and client relationships that lay behind those designs.
	www.webomator.com /2007/07/21/industrial-strength-design-how-brooks-stevens-shaped-your-world (684 words)

	JS Online: Designing man
		Brooks Stevens was an industrial designer in Milwaukee at a time when the field was limited to a few well-defined areas of the East Coast.
		Stevens, who died in 1995 at age 83, is the subject of a summer-long retrospective in the art museum's Calatrava-designed Baker/Rowland galleries.
		Stevens' name invariably went on the final design proposal, but within the structure of his operation, he gave designers considerable latitude for the imaginative application of their skills.
	www.jsonline.com /story/index.aspx?id=144441 (1573 words)

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