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	Brownie Wise (Site not responding. Last check: 2007-10-13)
		Brownie Wise (1913–1992) was a legendary saleswoman largely responsible for the success of Tupperware (additional info and facts about Tupperware) through her development of the "party plan (additional info and facts about party plan) " system of marketing (The commercial processes involved in promoting and selling and distributing a product or service).
		Wise was presented to the company's representatives as something of an idealized 1950s woman; some have suggested that she made the organization into a cult of personality (Intense devotion to a particular person) for herself.
		Wise attempted to form her own party-plan cosmetics (A toiletry designed to beautify the body) company but was unsucessful; after this she largely faded from view and died in relative obscurity in 1992.
	www.absoluteastronomy.com /encyclopedia/B/Br/Brownie_Wise.htm (381 words)

	Brownie Wise - Wikipedia, the free encyclopedia
		Brownie Wise (1913–1992) was a legendary saleswoman largely responsible for the success of Tupperware through her development of the "party plan" system of marketing.
		Wise was presented to the company's representatives as something of an idealized 1950s woman; some have suggested that she made the organization into a cult of personality for herself.
		Wise attempted to form her own party-plan cosmetics company, Cinderella, but was unsuccessful; after this she largely faded from view and died in relative obscurity in 1992.
	en.wikipedia.org /wiki/Brownie_Wise (434 words)

	American Experience \| Tupperware! \| People & Events \| PBS
		Brownie Wise was a self-made woman with a genius for marketing products and an intuitive understanding of how to motivate others.
		Brownie Mae Humphrey was born in 1913 in rural Georgia, the daughter of a plumber and a hat maker.
		Although Brownie Wise's tenure as the head of a large corporation was brief, her impact was huge.
	www.pbs.org /wgbh/amex/tupperware/peopleevents/p_wise.html (999 words)

	Gemma Halliday (Site not responding. Last check: 2007-10-13)
		Brownie Wise was a self-made businesswoman who rose from an impoverished single mother to become an American Business icon of the 1950’s.
		Wise’s parents divorced when she was very young and her mother took a job as an organizer for the Hat Makers Union.
		Thanks to Brownie Wise’s groundbreaking ideas on women in the workplace, the revolutionary idea that a woman could be a mother, wife and feminine personality while still earning a place in American business, she and countless other who followed in her footsteps have proven that ours, is indeed, a Woman’s World.
	www.gemmahalliday.com /chicks/brownie_wise.html (1071 words)

	Tupperware Corporation: Just the facts... (Site not responding. Last check: 2007-10-13)
		Brownie Wise (additional info and facts about Brownie Wise) (1913-1992), a former sales representative of Stanley Home Products, developed the strategy.
		In 1958, Brownie Wise was fired by Earl Tupper due to general difference of opinion in the operation of the Tupperware business.
		Although Brownie Wise was rejected by the company in 1958 and was in large part the reason for the Tupperware company's early success, Tupperware remains a strong brand name, and a sales force of men and women continue to sell the product in peoples' homes today.
	www.absoluteastronomy.com /encyclopedia/t/tu/tupperware_corporation.htm (373 words)

	BayouBuzz.com - Louisiana Politics and News (Site not responding. Last check: 2007-10-13)
		Brownie formed the sales network which made tupperware a success; Mary Kay comandeered Brownie's innovations and never acknowledged that Brownie originated the concepts (which is in no way illegal; it's just not sporting).
		Brownie got the boot and was not financially rewarded for her contributions to the company; Mary Kay got rich and stayed that way.
		Brownie Wise and Mary Kay were not far apart in time, but they were eons apart in social evolution.
	www.bayoubuzz.com /boards/philboard_read.asp?id=667 (938 words)

	Enterprising Women (Site not responding. Last check: 2007-10-13)
		Wise's marketing strategy was to promise women of the postwar generation that they could have careers, achieve economic independence as sales agents, and fulfill their desires for material consumption-all within the home.
		Wise became the public face of Tupperware during the 1950s, by linking community with consumption and entertainment with entrepreneurship.
		Brownie Wiseís message to women came at a time when postwar consumption was touted to a rapidly suburbanizing nation and the role of women was changing.
	www.enterprisingwomenexhibit.org /merch/wise.html (414 words)

	Advertising, Marketing, and Commercial Imagery Collections
		Brownie Humphrey was born in Buford, Georgia in 1913, the daughter of Rosabelle Stroud Humphrey and Jerome Humphrey, a plumber.
		Wise continued to live in the Kissimmee area, moving from Waters' Edge, the spectacular 1920s mansion she occupied during the Tupperware years, to a home George Reynolds designed for her in.
		Includes personal photographs of Brownie Wise at home, travelling, and with her son, but the bulk of the material is comprised of publicity photographs or people and events, primarily for the Tupperware years, but also including some from Sovera and other cosmetics companies for which she consulted.
	americanhistory.si.edu /archives/d7509.htm (1665 words)

	ABC Television: Program summary - Tupperware:
		Tupperware traces the dramatic story of Brownie's rise from a hard southern childhood to her spectacular fall in the glare of the national press.
		The secret to Tupperware's success was Brownie's army of Tupperware Ladies, who mastered the art of home party selling, women of all shapes, sizes and backgrounds who wanted something more than a job at the local factory, the five-and-dime, or the family farm.
		Brownie Wise was idolised by her Tupperware Ladies and widely celebrated in her day.
	www.abc.net.au /tv/guide/netw/200411/highlights/244903.htm (292 words)

	Boston.com / Business / What two people made of one word: plastics
		Brownie Wise was a single mother with a buoyant spirit, endless drive, and a million ideas about how to sell.
		Wise tapped into a mother lode of women who were eager to work but had few opportunities to do so.
		Wise was a genius at spotting potential saleswomen in crowds and then getting them to push past their own limitations, praising, publicizing, and prodding women to sell big.
	www.boston.com /business/articles/2004/02/08/what_two_people_made_of_one_word_plastics (926 words)

	Harvard Gazette: Fellow's film chronicles history of the bowl that burped
		Brownie Wise (standing) tosses a Tupperware bowl during one of the home parties that she made famous.
		As a glamorous, business-savvy woman wending her way in a man's world, Brownie Wise was an inspiration to her Tupperware dealers, most of whom had no college education.
		Wise helped women overcome their husbands' resistance by telling them, "you bring in the bread, but she can bring in a little cake." She motivated her sales force with elaborate "jubilees," equal parts education, cheerleading, and flat-out Hollywood glamour, at the company's lush corporate headquarters in Florida.
	www.news.harvard.edu /gazette/2003/04.03/15-tupperware.html (804 words)

	Boston.com / News / Boston Globe / Ideas / Kitchen confidential
		Born Brownie Mae Humphrey in 1913 in Buford, Ga., she was the only surviving child of a plumber and a hatmaker who divorced when she was an infant.
		Even as a child, her cousin Montie recalls, "Brownie Mae liked to primp -- she said that she knew that she was royalty in her past life." Brownie was a good student, but she left school after the eighth grade, to travel alongside her union-organizer mother, sometimes giving speeches at hatmakers' union meetings.
		What's more, Brownie's former chief lieutenants, Gary McDonald and Hamer Wilson, talked her into writing a letter telling the rank and file that she was leaving voluntarily to spend more time with her son and her rock garden.
	www.boston.com /news/globe/ideas/articles/2004/02/08/kitchen_confidential (2337 words)

	Untitled Document
		Wise became vice president and general manager of THP proving to be a good choice making Tupperware and the Tupperware party a house name.
		The conflict culminated, in 1958, with the controversial dismissal of Brownie Wise as vice president.
		Brownie Wise died in December 1992 at the age of seventy-nine.
	members.aol.com /bookviewzine/myhomepage/issue148.html (2007 words)

	Adam Golumb's review of Alison J
		Salvation came in the form of Brownie Wise, a divorced single mother from Detroit who was selling Tupperware door to door to pay her son's medical bills and supplement her secretarial salary.
		Wise, an adherent to the self-help psychology of "positive thinking" that pervaded much of postwar American culture, devised a flexible, organic, horizontal management system aimed at empowering her predominantly female sales force.
		Wise; at one corporate jubilee in Florida, the male executives, wearing only boxer shorts and dressing gowns, were directed on stage by Wise as they performed provocative twists and twirls before a whooping female audience.
	www-personal.umd.umich.edu /~ppennock/Tupperwarebookreview.htm (1476 words)

	Wise - Wikipedia, the free encyclopedia
		Brownie Wise (American saleswoman) (1913–1992), developed "party plan" marketing
		Stephen Samuel Wise (U.S. rabbi and Zionist) (1862–1949)
		This is a disambiguation page—a list of articles associated with the same title.
	en.wikipedia.org /wiki/Wise (144 words)

	Tupperware - TheBestLinks.com - Plastic, World War II, 1913, 1945, ... (Site not responding. Last check: 2007-10-13)
		Brownie Wise (1913-1992), a former sales representative of Stanley Home Products developed the strategy.
		Tupperware was known, at a time when women came back from working during World War II to be told to 'go back to the kitchen', as a method of empowering women, and giving them a toehold in the post-war business world.
		Although Brownie Wise was rejected by the company in 1958 and was in large part the reason for the Tupperware company's early success, Tupperware remains a strong brand name today, and a sales force of men and women continue to sell the product in peoples' homes today.
	www.thebestlinks.com /Tupperware.html (383 words)

	The Party's Over - The rise and fall of Tupperware. By Amanda Fortini
		In her new role, Wise trained middle- and lower-middle-class women, many of whom were not formally educated, to start their own home-based Tupperware businesses and to recruit others to do the same.
		The film liberally quotes from Wise's letters to her charges, which are as hortatory as any inspirational literature, and one realizes that her call to self-realization was likely as appealing to discontented housewives as the well-designed containers themselves.
		Wise herself died in obscurity, the Rosalind Franklin of the business world, while the company she helped found continued to thrive.
	www.slate.com /id/2095260 (943 words)

	Journal of Social History: Tupperware: The Promise of Plastic in 1950s America. - Review - book review
		Wise refined the plan into a phenomenal sales machine, g ave thousands of women jobs, and made Tupperware literally a household word.
		Wise, in contrast, viewed consumption itself as transformative and embraced the good life promised by consumer culture in the postwar era.
		Although Wise believed her extravagance was essential to Tupperware's success, Tupper grew increasingly unhappy with the expense and style of her management, particularly as it overshadowed his product.
	www.findarticles.com /p/articles/mi_m2005/is_1_34/ai_65576705 (1169 words)

	Exploding Plastic Inevitable
		A single mother from Detroit, Brownie Wise, caught Tupper's attention with the "Patio Parties" at which she was successfully selling Tupperware and other plastic houseware products in homes.
		Wise's sales figures were so dramatic that in 1951 Tupper decided to withdraw Tupperware from retail sales venues and focus his entire operation on Tupper Home Parties (THP)--which he appointed Wise herself to direct.
		Brownie Wise embodied the dramatic opportunities for women's advancement within THP's direct-sales system, and she was tirelessly promoted (and self-promoted) as their exemplar.
	www.thenation.com /doc/19991227/jacobson/2 (648 words)

	Fast Company Now (Site not responding. Last check: 2007-10-13)
		Wise convinced Tupper that delayed distribution was hurting the business and that the home party method was the solution.
		Wise coached women on potential gender conflicts and recognized that "Tupperware, a company built by women, was ultimately run by men." Some critics speculate that the addition of regional management sparked that shift.
		Wise tried to rebound by founding Cinderella Cosmetics, hoping that much of her grassroots sales force would join her, but Tupperware dealers declined to follow her to the new company.
	blog.fastcompany.com /archives/2004/02/10/televisionary.html (800 words)

	JS Online: Tupperware tale packed with truly tasty tidbits
		In 1951, Wise, a divorced mother with an eighth-grade education and the fervor of a born saleswoman, convinced Tupper that stores couldn't do justice to his unbreakable, air-tight wonder.
		High achievers were rewarded with trips to Wise's annual Jubilees in Kissimmee, Fla., which combined Disneyesque fantasy, extravagant prizes and the go-go motivational style born in the '50s.
		Wise herself once remarked that she was the company's "prima donna," its sole female in the board room, and that she liked it that way.
	www.jsonline.com /enter/tvradio/feb04/205518.asp?format=print (935 words)

	Interview with Filmmaker Laurie Kahn-Leavitt about her film "Tupperware!", 10/03
		Brownie Wise tosses a Tupperware to one of the ladies.
		Brownie Wise called up Earl Tupper one day out of the blue to chew him out about the marketing of his Tupperware line of plastic bowls.
		Relatives of Earl Tupper, relatives of Brownie Wise, people who were out in the field as Tupperware dealers and managers and distributors and people who were on staff as executives for the company in those early years.
	www.newenglandfilm.com /news/archives/03october/tupper.htm (2259 words)

	Mass Moments: Tupperware Inventor Born
		Brownie Wise was a divorced woman in her 30s with a son to support.
		Brownie Wise inspired her managers and sellers to work hard and believe in themselves.
		According to Laurie Kahn-Leavitt, who wrote, produced, and directed the documentary "Tupperware!," Brownie gave women the chance to be part of an organization that "pulled out the stops and did everything first class." At extravagant annual jubilees, she was generous with prizes — and praise.
	www.massmoments.org /moment.cfm?mid=219 (1026 words)

	History of Tupperware
		Brownie wrote to the Tupper Company and told them she wanted to sell the products on the home party plan.
		Earl Tupper and Brownie Wise, a pair of geniuses in their respective areas, became a team and dedicated the company to the home party plan.
		Brownie instilled the notion that recognition, praise and reward were the key to motivating the sales force.
	www.larissabrown.com /history.cfm (798 words)

	Tampabay: Tupperware kept lives fresh, too
		Still, Brownie Wise, the woman who introduced the home party concept to Tupper, understood a woman's need for recognition, Kahn-Leavitt says.
		Wise failed to regain the power she held with Tupperware in other business ventures.
		United Artists is interested in a feature-film script she is writing on Wise and Tupperware ladies.
	www.sptimes.com /2004/02/09/news_pf/Tampabay/Tupperware_kept_lives.shtml (1270 words)

	DocAviv (Site not responding. Last check: 2007-10-13)
		Brownie Wise is the woman behind the plastic containers that changed the concepts of marketing in the United States.
		Wise invented “Tupperware Parties”, parties held for women in their own homes.
		Wise managed to build an empire out of plastic products, and also became the first woman to appear on the cover of Business Week.
	www.docaviv.co.il /Eng/Win/FilmReview.asp?FId=34&Nav=1 (144 words)

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