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 | | Researcher Adrian North has shown that hearing a piece of music "activates all types of knowledge." In this case, he believes classical music has "connotations of sophistication, affluence and wealth" that lead to the increased spending. |
 | | Another of his studies showed that music slows the passage of time: for telephone customers "on hold," Beatles songs kept them hanging on a full minute longer than those given pre-recorded verbal requests to keep holding. |
 | | Deutsch, who has researched the links between hearing, music and language acquisition, speculates, "It makes sense to me think that originally [all] speech was pitched as tones," much as Chinese, Vietnamese and other languages still are. |
| www.museumofmusic.org /vibrationsback/v02n01/l2.html (600 words) |
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