| | Budweiser Case Study |
 | | Budweiser means the beer of the Budweis region, same as Champaign in France describes the wine of the Champaign wineries. |
 | | Only Budweiser Budvar beer exported to the United States is in the shipments for the Diplomatic Corps and Embassies (only exception from the treaty) which are not a part of the American Jurisdiction nor constitute supply for American market. |
 | | Budvar, however, insists on the original Budweiser to remain as a reference to the beer brewed in Budweiss (German for Ceske Budejovice) —place of its (geographical) origin. |
| www.american.edu /TED/budweis.htm (2438 words) |