| | think3:: News:: Chairman of Buell Motorcycle Company Outlines his Industrial Design Vision at think3 Annual IDSA Event (Site not responding. Last check: 2007-10-13) |
 | | CINCINNATI, Sept. 6, 2005 - Erik Buell, Chairman and Chief Technical Officer of Buell Motorcycle Company, described the unique challenges of designing motorcycles, and how he is implementing new design and technology applications during think3's annual Industrial Designers Society of America annual conference event in Washington DC last week. |
 | | The best bike is the one developed for the person who's actually going to ride it, according to Buell, since most people don't ride on race tracks at 160 miles per hour. As a result, speed and specs are not the only criteria for judging a motorcycle. |
 | | Buell's design philosophy -- "simplicity through invention" -- is built on a design foundation he calls the "Trilogy of Tech." This involves incorporating three fundamentals of design into every Buell motorcycle. These principles, as described by Buell, are: |
| www.think3.com /en/news/release_detail_pf.asp?id=3491 (783 words) |