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| | Marketing - Wikipedia, the free encyclopedia |
 | | Prior to the advent of market research, most companies were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire. |
 | | Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit. |
 | | The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect her business from competitive encroachments. |
| en.wikipedia.org /wiki/Marketing (2012 words) |
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