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Topic: Buyer decision processes

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  Decision making - Wikipedia, the free encyclopedia
Decision making is the cognitive process leading to the selection a course of action among alternatives.
Structured rational decision making is an important part of all science-based professions, where specialists apply their knowledge in a given area to making informed decisions.
Decisions are frequently taken by groups, rather than individuals, and the official buyer often does not have authority to take the decision.
en.wikipedia.org /wiki/Decision_making   (2362 words)

 Buyer decision processes - Wikipedia, the free encyclopedia
Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.
More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives.
He concluded that only this third type of model is capable of expressing the complexity of buyer decision processes.
en.wikipedia.org /wiki/Buyer_decision_processes   (1634 words)

 Buyer decision processes: Facts and details from Encyclopedia Topic   (Site not responding. Last check: 2007-10-09)
Buyer decision processes are the decision making processes undertaken by consumers in regards to a potential market transaction before, EHandler: no quick summary.
Groupthink is a term coined by psychologist irving janis in 1972 to describe a process by which a group can make bad or irrational decisions....
Attribution theory is a field of social psychology, which was born out of the theoritical models of fritz heider, harold kelley, edward e....
www.absoluteastronomy.com /encyclopedia/b/bu/buyer_decision_processes.htm   (1232 words)

 WowEssays.com - Buyer Behaviour
This type of decision is one in which the consumer evaluates alternatives in a detailed and comprehensive manner.
The level of involvement the consumers has in the purchasing decision for formal clothing is high, this is because their perceived risks such as financial and psychological risks are high as well.
Therefore the decision making processes that consumers goes through is also important as it helps the marketer to gain an understanding of the way to increased their revenue.
www.wowessays.com /dbase/ad3/ler27.shtml   (5819 words)

 Outsourcing - Troublesome Findings from Outsourcing Center's Study on Decision-Making Processes   (Site not responding. Last check: 2007-10-09)
As illustrated in Figure 1, the decision to use advisory firms in outsourcing initiatives begins with whether or not outsourcing is a foregone conclusion.
The decision to use an in-house veteran or an advisory firm should be based on whether the veteran is able to structure an outsourcing arrangement that produces the desired objectives and also mitigates the high incidence of mistakes illustrated in Figure 3.
Where the buyer perceives objectives as being easily achieved and outsourcing is a foregone conclusion, in-house veterans and advisory firms are perceived to be of similar value.
www.outsourcing-best-practices.com /trends.html   (1305 words)

Marketers hope that this process will give them a sustainable competitive advantage.
Marketing management is the practical application of this process.
If you would like to make a comment about the use of this chart, or about "lists to related subjects", you may do so at talk:wikipedia policy on charts.
www.ebroadcast.com.au /lookup/encyclopedia/ma/Marketing.html   (286 words)

 Buyer decision processes   (Site not responding. Last check: 2007-10-09)
Customer contact center solutions are increasingly taking center stage in terms of their contribution to value creation and process efficiency.
Certainly, the new VoIP-based solutions offer significant technical and cost-savings advantages, but more importantly, their enhanced features suggest that we should rethink the objectives for CRM and how it fits in with the corporate organization and goals.
UltraQuest's report writer, decision support, database browser and application development facilities provide users with a full range of capabilities that address a broad spectrum of reporting and analysis requirements.
www.serebella.com /encyclopedia/article-Buyer_decision_processes.html   (1578 words)

 Marketing - Buyer Behaviour - Decision-making process
The final stage is the post-purchase evaluation of the decision.
To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs.
Then after having made a purchase, the customer should be encouraged that he or she has made the right decision.
www.tutor2u.net /business/marketing/buying_decision_process.asp   (711 words)

 Behavior Buyer Consumer   (Site not responding. Last check: 2007-10-09)
In addition to a company's marketing mix and factors present in the external environment, a buyer is also influenced by personal characteristics and the process by which he/she makes decisions.
Buyer (consumer) behavior is that subset of human behavior that deals with the...
Identify and discuss the stages in the buyer decision process.
buyerbehavior.mornbuyer.com /behaviorbuyerconsumer   (640 words)

 Pride/Ferrell Marketing 12e
Buying behavior is the decision processes and acts of people involved in buying and using products.
Because of their potential impact on the consumer buying decision process, marketers try to understand consumer attitudes and to measure them using attitude scales.
This consumer socialization is the process through which a person acquires the knowledge and skills to make purchasing decisions.
college.hmco.com /business/pride/marketing/12e/students/summaries/ch08.html   (513 words)

 Academic Programs International (API): Study Abroad
The complex economic interrelationships in the process of economic development are analyzed, including the inter-sectoral and spatial dimensions, along with the impact of these economic processes on the larger social and political domains.
The course involves an investigation of the phenomenon of "language" as a mirroring of historical and cultural processes.
In particular it looks at the contribution of these processes to the construction of national, class and ethnic identities in a world increasingly characterized by the "globalization" of political economy, and by complex transnational social and political relations.
www.academicintl.com /ireland/galway/spring.html   (17616 words)

 First Monday: Trust in electronic markets   (Site not responding. Last check: 2007-10-09)
Often, buyers and sellers in such a situation are faced with a decision: to purchase the item, or forgo the purchase.
For while it may seem intuitive to consider trust in light of decision analysis, the expected value and probabilities in such an analysis are considered to be phenomena of the real world and not interactions with competitive agents.
Originally it was actually processing trades and transactions itself but the SEC warned that it was not a licensed broker and the transactions should be carried out through a legitimate bank or escrow agent.
www.firstmonday.dk /issues/issue2/markets/index.html   (13827 words)

 Buyer Decision Process   (Site not responding. Last check: 2007-10-09)
A Buyer Decision Process is what is modelled by a Buyer Model.
Each buyer has their own process for choosing which product and service they want.
Rational buying processes can be described as a series of (possibly reversible) steps on the path to purchasing and post-purchase evaluation of a product.
buyer-model.team-notepad.com /buyer_decision_process   (96 words)

 UC Irvine | The Paul Merage School of Business   (Site not responding. Last check: 2007-10-09)
Fundamental to all marketing management decisions is an in-depth understanding of the behaviors of the firm’s buyers, whether consumers or industrial customers or both.
Topics of discussion are models of buyer decision making, consumer information processing theories of attitude and attitude change, attribution theory, mass communication effects, and sociological and cultural influences on buyer decisions.
Buyer behaviors considered are purchase, use, and disposal of goods and services.
www.gsm.uci.edu /FacultyAndCenters/CourseDescriptions/index.aspx?useArea=MKT&useTitle=Marketing   (1850 words)

 Decision making
Klein Associates Inc. is a research and development company that has pioneered the study of decision making in naturalistic settings.
You should implement an effective decision making process instead of relying on feeling or intuition.
Includes theoretical articles about decision theory and decision making more generally, case studies, and the Progress decision procedure.
www.logicjungle.com /wiki/Decision_making   (241 words)

 Section detail - Golden Gate University
Description: Covers both the consumer and industrial perspectives with regard to the buyer decision processes in reference to need recognition and search; pre-purchase alternative evaluation; buyer purchase; and consumption, satisfaction and divestment.
You will examine individual differences along with buyer knowledge, attitudes, motivation and self concept, personality, values and lifestyle.
You will study psychological processes┬┐information processing, learning, and influencing attitudes and behavior┬┐as well as environmental influences with emphasis on culture, ethnicity, social class and status, personal influence, family and household influences and, finally, situational influences.
www.ggu.edu /courses/section.do?id=17615   (118 words)

 Resources Home   (Site not responding. Last check: 2007-10-09)
Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
Study of factors influencing buyer decision making, processes and purchase behaviour.
Topics include understanding buyer motivation, personality, learning and attitudes as well as the influence of culture, social class, groups, and situational contexts.
www.ucalgary.ca /~aim/Resourceshome.htm   (507 words)

 decision making in TutorGig Encyclopedia   (Site not responding. Last check: 2007-10-09)
In addition different processes to make decisions, groups can also have different decision rules.
Thus, the bar for action is lower than with unanimity, but it can create a group of "losers" in the process.
A common example is that of institutions making decisions which effect those they are charged to provide for.
www.tutorgig.com /ed/decision_making   (1844 words)

 Open Directory - Business: Management: Supply Chain   (Site not responding. Last check: 2007-10-09)
Decision Spectrum Services - Consulting and decision support organization delivering global solutions that maximize improvement opportunities and economic gains.
Indent - Provides business-to-business and business-to-customer E-commerce solutions that are integrated with business processes such as supply chain (procurement, production and distribution), sales and marketing, and customer service.
Kewill - Kewill provides buyer's with a low cost, subscription-based Web interface for their suppliers enabling them to fulfill, ship, track and confirm receipt of orders according to buyer-specific requirements.
www.dmoz.org /Business/Management/Supply_Chain   (3331 words)

 Marketing   (Site not responding. Last check: 2007-10-09)
Pricing - This refers to the process of setting a price for a product, including discounts.
Although the Internet brings much more powerful communication tools, it also brings tougher competition and empowers buyers to be more in control of whom they choose to see and how they wish to purchase.
A mentor or coach brings important extra perspectives to the strategy development process.
www.serebella.com /encyclopedia/article-Marketing.html   (1194 words)

 College of Business and Behavioral Science
Statistical Methods I (4 hrs): Role and applications of statistics in research; estimation, test of significance, analysis of variance, multiple comparison techniques, basic designs, mean square expectations, variance components analysis, simple and multiple linear regression and correlation, and non-parametric procedures.
Buyer Behavior (3 hrs): Buyer decision processes in the purchase and consumption of goods and services by both businesses and consumers.
Topics include economic, socio-cultural and psychological aspects of buying behavior; decision making processes ad buyer choice; individual and group level influences on consumer behavior; and implications of consumer behavior for marketers.
business.clemson.edu /departments/marketing/mkt_grad.htm   (1076 words)

 Buyer decision processes   (Site not responding. Last check: 2007-10-09)
Nobel lauriate Herbert Simon sees Economic decision making as a vain attempt to be rational.
A general model of the buyer decision process consists of the following steps: Want recognition; Search of information on products that could satisfy the needs of the buyer; Alternative selection; Decision-making on buying the product; Post-purchase behavior.
Starting from the work of Karl Jung, Myers developed a set of four bi-polar dimensions.
buyer-decision-processes.area51.ipupdater.com   (969 words)

 Marketing - University of New Haven
A study of the principal comprehensive marketing models which focus on buyer decision processes.
An examination of the principal comprehensive household and organizational buyer behavior models and the behavioral science theories on which such applied models are based.
Analysis of the buyer at the individual level, at the social level and at the organizational level.
www.newhaven.edu /show.asp?durki=138   (973 words)

 BUAD - Business Administration
BUAD 474 Marketing Channels and Retailing 3 Focus on decision processes involved in establishing the paths for the movement of products, title, payment, and information between producers and users.
BUAD 887 Buyer Behavior 3 Applied concepts from the social sciences to study factors that influence the acquisition, consumption and disposition of products, services, and ideas.
Covers: 1) buyer decision processes; 2) influences on consumer decisions and consumption patterns; and 3) the relationship between buying behavior and strategic decision making.
www.udel.edu /provost/ugradcat/ugradcat96/26/list/16.html   (2483 words)

 Product and Market Development For Subsistence Marketplaces
These are some of the topics that we expect to cover in the conference, in pursuit of which we have invited distinguished academicians.
Early evidence suggests that the manner in which subsistence consumers process information, navigate buying/selling environments, and make decisions can be very different from those of non-subsistence consumers.
Our primary objective, and the overarching standard against which submissions will be evaluated, is to elucidate some of the assumptions and theories that must be altered for firms to better understand subsistence consumers, and to jumpstart the development of new theories, frameworks, and models in this area.
www.business.uiuc.edu /~madhuv/conference.html   (1128 words)

 Sharon Drew Morgen: Teaching integrity in sales through the new paradigm, Buying Facilitation®.   (Site not responding. Last check: 2007-10-09)
This model gives sellers tools to actually teach buyers how to recognize, align, and manage all of the internal elements that need to be addressed within a buying environment before a purchase can occur.
During her keynote speeches, Sharon Drew draws on her own experiences, as well as experiences of sellers world-wide, to help audiences understand the inner workings of buyer’s decision-making processes and how sellers can serve the buying process rather than merely sell product.
Because the emphasis of Buying Facilitation is on the systemic decision-making process that buyers must manage before making a decision, the method itself can be applied to several business arenas, such as:
www.newsalesparadigm.com /abtSDM.html   (448 words)

 Marketing Description   (Site not responding. Last check: 2007-10-09)
An interdisciplinary approach to understanding buyer decision-making processes and psychological, sociological, and cultural factors influencing the processes.
A course presenting the components of marketing including the creation, promotion, pricing and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions.
An analytical approach to the marketing management of the firm, emphasizing the development of competitive marketing strategies in a dynamic environment and implementation of marketing activities through methods, policies, and organizational structures.
www.tamiu.edu /course/mkt.htm   (344 words)

 Case Questions
The theme park is considering offering a "preferred guest card" to patrons willing to pay more to avoid long lines.
How are the buyer decision processes different for someone renting a replacement car because of a wreck, for someone renting a car for leisure/vacation purposes, for a business renting a car?
What is the decision process for a college graduate looking for a job?
www.cob.ohio-state.edu /~west_284/mkt750w04/Cases.htm   (493 words)

 Andrew's strategic resourcing blog
If you understand the typical types of bias you are more likely to understand when you're being biased, and a good interviewer can then counter it or ensure that you gather additional data to qualify it.
Johanna Rothman posts about hiring managers, saying that they shouldn't be doing their own sourcing.
This disagreement is based on doing quite a few behaviour studies over the last 4 to 5 years, seeing other surveys (which generally confirmed my studies) combined with a model I've developed based on a view of consumer behaviour.
resourcingstrategies.blogspot.com   (3019 words)

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