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	Coca-Cola C2 - Wikipedia, the free encyclopedia
		Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend.
		It contains aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.
		Though like many other brands that have lost popularity, availability of C2 has been drastically reduced since the low-carb craze didn't pan out as a permanent solution for weight loss for many.
	en.wikipedia.org /wiki/Coca-Cola_C2 (246 words)

	The Coca-Cola Company - Wikipedia, the free encyclopedia
		Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke.
		C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004.
		Coca Cola Africa plans to support HIV/AIDS programs as part of a $50 million budget to be granted to African organizations by the end of the decade.
	en.wikipedia.org /wiki/The_Coca-Cola_Company (2113 words)

	[No title]
		It ends up that Coca-Cola C2 is nothing more than a carbonated soft drink with half the sugar (actually half the high-fructose corn syrup) and therefore half the calories of regular cola.
		Consider it a mid-calorie cola, since it's halfway between the zero calories of the diet and 140 calories of a 12-ounce can of regular Coke.
		C2 is the first in a new wave of mid-calorie soft drinks; Pepsi is doing the same with Pepsi Edge.
	www.uexpress.com /printable/print.html?uc_full_date=20040627&uc_comic=su (669 words)

	All Nascar Diecast Team Caliber Update
		The Coca-Cola C2 brand launch will be supported by the largest national media and marketing campaigns since the intrduction of Diet Coke in the 1980's.
		The Coca-Cola C2 will be supported by the largest national media and marketing campaigns since the introduction of Diet Coke in the 1980s.
		The Coca-Cola C2 brand launch will be supported by the largest national media and marketing campaigns since the introduction of Diet Coke in the 1980s.
	www.allnascardiecast.com /teamcalud13.html (287 words)

	Coca-Cola - Press Center - Press Release (Site not responding. Last check: 2007-10-23)
		C2 was first unveiled to consumers in Japan on May 18, and will be available there on June 7.
		C2 will be available immediately in 20-ounce PET bottles and 12-ounce cans, including special 8 and 18-can multi-packs.
		C2 also will be offered at fountain soon after the launch of the bottle/can packaging.
	www2.coca-cola.com /presscenter/nr_20040524_americas_c2_launch.html (609 words)

	C2 Coca Cola Low Carb Review - Low Carb
		Coca Cola has been around since 1886 (where it was originally made with cocaine) so they are prepared to roll with the changes in consumers tastes.
		The claim of C2 is that it has half the carbs and half the sugar of regular coke.
		In fact caffeine is shown to be bad for you, and cola is bad for women in particular.
	www.bellaonline.com /ArticlesP/art21795.asp (472 words)

	Coca-Cola launches low-carb, low-calorie C2 cola - May. 24, 2004
		He predicted that C2 would make the biggest splash in the cola world since Diet Coke was introduced 22 years ago.
		C2 -- which is billed as having "all the great taste" of Coke -- is aimed at cola drinkers who want fewer calories and carbs but find diet soft drinks hard to stomach, and Coke drinkers who want fewer calories, fewer carbs and less sugar.
		An eight-ounce serving of C2 has 45 calories and 12 grams of carbohydrates, compared with 100 calories and 27 grams of carbohydrates in original Coke.
	money.cnn.com /2004/05/24/news/fortune500/coke (663 words)

	sixthseal.com: Coke C2 (Coca-Cola C2) (Site not responding. Last check: 2007-10-23)
		Coke C2 claims to have low sodium and half the carbs and calories of a normal (classic) Coke.
		Cola claims the name C2 stands for 1/2 the carbs, 1/2 the cals and all the taste of regular Coke.
		C2 tastes almost like normal coke we have in South Africa.
	www.sixthseal.com /2004/09/coke_c2_cocacola_c2.html (872 words)

	May 2004 > Mid-Calorie Collision Course \| NACS Online
		On May 24, Coca-Cola C2, with half the carbohydrates, calories and sugar of regular cola, was introduced to the United States at festivities in Los Angeles, featuring appearances by Paula Abdul and Ryan Seacrest.
		Coca-Cola C2 was first unveiled to consumers in Japan on May 18, and will be available there on June 7.
		Coca-Cola C2 also will be offered at the fountain soon after the launch of the bottle/can packaging.
	www.nacsonline.com /NR/exeres/00005c1fqinhgjwlkkccdhgy/NewsPosting.asp?NRMODE=Published&NRORIGINALURL=/NACS/News/Daily_News_Archives/May2004/nd0526046.htm&NRNODEGUID={8DD37575-7EEA-40A4-A456-B57F573C32DF}&NRQUERYTERMINATOR=1&cookie_test=1 (472 words)

	Coke launches campaign for low-carb cola - Food Inc. - MSNBC.com (Site not responding. Last check: 2007-10-23)
		LOS ANGELES - Coca-Cola Co. on Monday unveiled C2, a cola with about half the carbohydrates of the original, and a new advertising campaign designed to sell the drink to devotees of trendy Atkins-style diets.
		Coca-Cola C2, featuring the familiar red label, but with fl lettering instead of the traditional white, will be available in U.S. stores in early June, the company said at a promotional event in Hollywood.
		An 8-ounce serving of C2 has 45 calories and 12 grams of carbohydrates, compared with 100 calories and 27 grams of carbohydrates with original Coke, the company said.
	www.msnbc.msn.com /id/5052766 (463 words)

	Coca-Cola - Search Results for 'c2'
		C2, with half the carbohydrates, calories and sugar of regular cola, and "all the great taste" of Coca-Cola, today was introduced to the United States at festivities in Los Angeles, featuring appearances by Paula Abdul and Ryan Seacrest.
		C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.
		C2 in Japan and North America; diet Coke with lime in Australia, New Zealand and North America; Minute Maid light brand extensions in the United States; and variations of Fanta light in multiple countries.
	search.coca-cola.com /cokecorp/query.html?qt=c2&dt=an&nh=20&rf=0&lk=1&ws=1&col=cokecorp&charset=iso-8859-1&ht=0&qp=&qs=&qc=&pw=100%&la=en&qm=0&oq=&rq=0&si=1 (8184 words)

	Coca-Cola C2 - The BevNET.com Review
		Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste.
		The labeling for Coke C2 is subtle, perhaps to the point of fault.
		The Coke C2 logo is far from eye-catching and the descriptive text "Lower Sugar Colahalf the sugar of regular cola" is still less conspicuous.
	www.bevnet.com /reviews/cocacolac2 (287 words)

	Owls: The life and death of Coca-Cola C2
		We are glad to hear from a fan of Coca-Cola C2 and apologize that you have had difficulty finding it in your area.
		On the Coca-Cola Web site, C2 is no longer listed among the brands available in the U.S., which leads me to believe they're going to kill it.
		Their non-response was similar to the earlier comment I heard on the phone that the beverage was still manufactured.
	dbrom.ro /owlspotting/2005/08/life-and-death-of-coca-cola-c2.html (687 words)

	Fool.com: McDonald's Pushes C2 [Motley Fool Take] June 14, 2004
		It seems like C2 might be beating PepsiCo's (NYSE: PEP) Edge to the punch, as Coca-Cola C2 is being tested in McDonald's chains in several major cities.
		CNN reported that last Friday through Sunday, customers in participating McDonald's were offered either a free C2 with any purchase or a free can of the soda with an extra-value meal.
		The testing phase will be used to determine whether there's enough consumer interest in Coca-Cola C2 to permanently carry it as an option, which of course could give it an advantage over Pepsi Edge.
	www.fool.com /News/mft/2004/mft04061414.htm (499 words)

	Coke goes after low-carb biz - May. 25, 2004
		NEW YORK (CNN/Money) - Coca-Cola's ad for the new C2 cola may be set to the Rolling Stones' classic "You Can't Always Get What You Want." But Coke's North American president doesn't seem to be buying that message when it comes to expectations for the low-carb, mid-calorie cola.
		But whether C2 will actually give Coke a leg up in the infamous cola wars remains to be seen -- especially since archrival PepsiCo Inc. (PEP: Research, Estimates) is also gearing up to release its own low-carb soda called "PepsiEdge" in mid-June.
		With C2, Coke appears to be capitalizing on the popularity of diets such as Atkins and South Beach, since the new cola is billed as having half the carbs, half the calories and half the sugar of regular Coke.
	money.cnn.com /2004/05/25/news/fortune500/coke_c2 (670 words)

	USATODAY.com - Coke to launch mid-calorie cola in Japan, U.S. (Site not responding. Last check: 2007-10-23)
		Coke to launch mid-calorie cola in Japan, U.S. ATLANTA (Reuters) — Coca-Cola (KO) will launch a new mid-calorie version of its flagship cola brand in Japan, followed by the United States this summer, the world's largest soft drink maker said Monday.
		Coca-Cola C2 will arrive at a time when Coca-Cola is working feverishly to revitalize sluggish soft drink sales in North America, the largest and most important market for Coca-Cola and its nearest rival PepsiCo.
		Although the introduction of a mid-calorie cola appears to make sense in a market where low-carbohydrate diets have become the rage, Coca-Cola and PepsiCo must ensure that new drinks do not cut into sales of their flagship cola and diet cola brands.
	www.usatoday.com /money/industries/food/2004-04-19-coke_x.htm (437 words)

	NASCAR.com - Coca-Cola C2 Races Into Daytona - June 17, 2004
		Eight Coca-Cola C2 race cars will hit the track at Daytona over the Fourth of July weekend to help promote the newest soft drink from Coca-Cola, making it one of Coca-Cola's largest race weekend NASCAR promotions in the history of the company.
		The Coca-Cola C2 cars will be driven in the July 3 Nextel Cup race by members of The Coca-Cola Racing Family, including Tony Stewart (#20), Bill Elliott (#98), Ricky Rudd (#21), Kurt Busch (#97), Greg Biffle (#16), Jeff Burton (#99), John Andretti (#1), and Kevin Harvick (#29).
		Coca-Cola C2 is a new soft drink created by The Coca-Cola Company that offers the great Coca-Cola taste consumers want with fewer carbs and calories than regular colas.
	www.nascar.com /2004/news/business/press/06/17/2499279 (535 words)

	Coca-Cola C2, the Wrath of Can (Site not responding. Last check: 2007-10-23)
		Water ain’t half bad, while C2 actually goes beyond “half bad” to at least “three-quarters bad” and possibly even further.
		As an alternative to any of the Coca-Cola beverages, increasing numbers of people are turning to the drink that always seems to both quench the thirst and possibly cause young women to ‘go wild’ — tequila shots.
		Coca-Cola C2 will surely go the way of New Coke, Jalapeno Coke and the Edsel.
	www.glossynews.com /artman/publish/printer_cocacola-c2-943.shtml (508 words)

	www.DaleEarnhardtInc.com : News
		Andretti will pilot a red C2 Coke car for the 400-mile race run under the lights surrounding the 2.5-mile superspeedway on July 3.
		This will be his fourth start of the year, with the most recent a 19th-place finish in the Coca-Cola 600 at Loweâs Motor Speedway in May. This will also be the debut of Pete Rondeau as the teamâs crew chief after being promoted from the No. 15 NAPA Auto Parts Chevrolet position of Car Chief.
		With the sponsorship of Coca-Cola C2 on the No. 1 Chevrolet for this race, Andretti feels right at home having been a member of the Coca-Cola Racing Family for several years.
	www.daleearnhardtinc.com /content/news/default.aspx?StoryID=867 (473 words)

	brandchannel.com \| Coca-Cola C2 \| Low Carb Trend \| Food and Beverage \| New Product Launch \| brands \| brand \| branding ...
		Bayne says Coca-Cola C2 is geared toward people aged 20 to 40, an older demographic than traditional Coke, which targets the 18 to 24 year old category.
		Bayne says Coca-Cola C2 is a beverage solution that still delivers on all the elements of the brand: "It's a younger brother that very closely resembles the older brother.
		The packaging graphics of C2 feature the familiar Coca-Cola trademark in fl on a "Coca-Cola red" background to provide a distinctive visual difference between it and the brand’s flagship.
	www.brandchannel.com /features_profile.asp?pr_id=186 (1626 words)

	06/10/2004 McDonald's® is First Restaurant Chain to Offer Coca-Cola® C2 in Several Markets (Site not responding. Last check: 2007-10-23)
		While McDonald’s is the first chain to offer Coca-Cola C2, the new brand will begin showing up on retail store shelves across the U.S. in early June.
		Coca-Cola C2 was first unveiled to consumers in Japan on May 18.
		The Coca-Cola C2 sampling and test program at McDonald’s is part of an integrated marketing strategy surrounding Coca-Cola’s beverage launch.
	www.rmhc.org /usa/news/2004/conpr_06102004.html (531 words)

	Waddling Thunder, mach 2.0: (Site not responding. Last check: 2007-10-23)
		I accept, for example, that C2 might steal some normal coke drinkers, since it is actually very good.
		I suppose it might get some Diet Coke drinkers, but I can't imagine that many people would want to add even half the calories of a normal coke to their diets, and in any case that doesn't help the bottom line either.
		In order to make new money, C2 has to somehow attract the people currently drinking water or sports drinks - and I just don't see it happening.
	blogs.law.harvard.edu /waddle/2004/06/14 (747 words)

	CarbWire - Coke C2 review
		With the news that McDonald's is trying it out in some locations, Coke C2 has the possibility of being huge.
		Coke C2 is marketed at Coca Cola Classic drinkers that don't like the taste of Diet Coke.
		Coke C2 does a great job at what it claims to do (cut sugar without cutting taste).
	www.carbwire.com /2004/06/11/coke-c2-review (273 words)

	BeverageStocks.com
		Coca-Cola C2, with half the carbohydrates, calories and sugar of regular cola, and "all the great taste" of Coca-Cola, today was introduced to the United States at festivities in Los Angeles, featuring appearances by Paula Abdul and Ryan Seacrest.
		Employees of the Coca-Cola system across the U.S. also will be given a case of Coca-Cola C2 to share with family and friends.
		Coca-Cola C2 will be available immediately in 20-ounce PET bottles and 12-ounce cans, including special 8 and 18-can multi-packs.
	www.investorideas.com /NR/Coca-Cola.asp (629 words)

	WXIA-11alive.com - Print Article - Atlanta,Georgia,11Alive,ATLANTA,News,Weather,Doppler,sports,events (Site not responding. Last check: 2007-10-23)
		The Coca-Cola Co. will introduce Coca-Cola C2 in Japan first and then the United States this summer.
		C2 will have half the sugar, carbohydrates and calories of regular colas.
		Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.
	www.11alive.com /news/printarticle.aspx?storyid=45833 (160 words)

	Blogcritics.org: C2 - Coca Cola makes an outstanding brand extension
		Now that C2 is out, I don't drink much, maybe 1 can a day, but at least I know its not AS BAD as regular coke, plus I agree, it taste better.
		C2 Coke touting '1/2 the sugar' in bold letters without mentioning chemical sweeteners is very misleading, and makes you wonder how much trust you can put into the Coca-Cola company.
		C2 was OK, and yes, probably would be quite good on ice.
	blogcritics.org /archives/2004/06/29/041256.php (2003 words)

	Coca-Cola C2 Review (C. Buddha's Hasty Musings)
		I am quite sure of this because I remember downing a six pack of it mixed with a fifth of cane sugar alcohol, then getting sick in a garbage can all night with Los Fabulosos Cadillacs jamming incessantly in the background.
		A possible indication of failure to come is this: I would rather drink half a portion of regular Coke than a full portion of C2, and surprisingly, I also prefer the taste of Diet Coke to C2.
		Love is two people sipping Coca Cola from the same straw on a warm sunny day.
	www.cosmicbuddha.com /blog/archives/000577.html (519 words)

	Coke to Debut C2 Campaign (Site not responding. Last check: 2007-10-23)
		NEW YORK Coca-Cola has struck first in the low-carb cola wars, debuting C2 today during an event in Los Angeles.
		C2, which debuted in Japan two weeks ago, will be on stores shelves in the U.S. by early June.
		C2 is the latest of four new cola products the company has introduced since 2002.
	www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1000517485 (518 words)

	E-Buzz 12-04 — Thought Leaders
		He needed to develop a lower-carb, lower-sugar cola and get it to market while his number-one competitor, Pepsi, was working on a similar product.
		Benito also decided not to leverage the Tab brand since it had such a narrow number of users and he believed that Tab didn't have a strong enough brand identification, although launching an entirely new brand was more expensive.
		Both Coca-Cola's C2 and PepsiCo's low-carb Edge have been slower to take off than expected, leading to questions about the market for these products in between diet and regular cola.
	executiveeducation.wharton.upenn.edu /ebuzz/0412/thoughtleaders.html (946 words)

	All Nascar Diecast Action Update
		The Coca-Cola Racing Family will be celebrating the launch of Coca-Cola C2 with a high impact paint scheme program at the NASCAR NEXTEL Cup race at Daytona International Speedway on July 3, 2004.
		Coca-Cola C2 has the same great taste of Coca-Cola with half the calories and half the carbs and will be available at a store near you the week of June 10th.
		Eight Coca-Cola C2 themed cars will be featured in the July 3rd race, including 4 offered by Action: Bill Elliott (#98 Coca-Cola C2 Dodge by BER), John Andretti (#1 Coca-Cola C2 Chevrolet by DEI), Tony Stewart (#20 Home Depot Coca-Cola C2 Chevrolet by JGR) and Kevin Harvick (#29 GM Goodwrench Coca-Cola C2 Chevrolet by RCR).
	www.allnascardiecast.com /actionud29.html (506 words)

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