| |
| | Campari set to take Spain by storm? |
 | | Campari, whose main brands in Spain include Campari, CampariSoda, Skyy Vodka, the Cinzano vermouth range, Cinzano Bitter Soda and Cynar, has been actively expanding its business in the last few months, with several product launches in the ready-to-drink category in Italy, Switzerland and South Africa. |
 | | Campari's move in Spain also follows recent distribution agreements in Australia (with Foster's unit, CUB) and in the UK travel retail sector (with Morrison Bowmore). |
 | | It will, however, add Campari's strong brands to its own (which include Tío Pepe sherry and Soberano brandy, both market leaders in their segments, Rioja wine Beronia and Castell de Vilarnau cava), creating substantial economies of scale and increasing the bargaining power with wholesalers and retailers. |
| www.nutraingredients-usa.com /news/ng.asp?n=11683-campari-set-to (607 words) |
|