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| | Stocking Up on Canada Dry |
 | | Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online investing to sell product in Ontario, Canada, during the busy holiday period. |
 | | The Stock Up With Canada Dry campaign was developed by the Toronto office of The Marketing Store Worldwide, which recently merged with Opticom Promotion Group in Canada. |
 | | Canada Dry, which is anticipating this to be its “most successful consumer promotion ever,” according to Osicka, has generated more than 6,000 direct hits to the promotional URL, 3,000 unique registrations, and 2,000 mail-in entries so far. |
| promomagazine.com /mag/marketing_stocking_canada_dry (857 words) |
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