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| | Canadian Whisky |
 | | It seems several major Canadian players, at least, are responding to this crossroads moment for their category by re-evaluating strategies, re-designing packaging, making new commitments to their brands, and investing substantially larger amounts of serious advertising dollars in a whole new concerted effort to bring to their emminently viable products some fresh, new, well-deserved attention. |
 | | And, today, if you look at the concentrations of Canadian whisky sales in Upstate New York, the Upper Midwest, Minnesota, the Dakotas, and all of those northern boundary states, what you're seeing are historic consumer bases which became accustomed to this whisky texture and taste during the Prohibition years. |
 | | The biggest Canadian whisky markets, on a per capita basis, are the northern Great Plains states of the Dakotas, also the Chicago-Detroit-Minneapolis-St. Paul regions, and the Seattle, Washington-area. |
| www.beveragebusiness.com /bbcontent/art-arch/mmbrad10.html (5851 words) |
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