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Topic: Captology

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	Captology Notebook: What is captology?
		Captology is the study of computers as persuasive technology.
		From the speed limit signs that display your speed as you drive past to computer games that help asthmatic children better treat their illness, any time any piece of technology from a mobile phone to a supercomputer influences the decision-making processes of a human it can be considered persuasive technology.
		Persuasion is often confused with deception or coercion and while technology and media are often used to these ends, for the purposes of captology persuasion is defined as "an attempt to change attitudes or behaviors or both".
	credibility.stanford.edu /captology/notebook/archives.new/2005/07/what_is_captolo.html (236 words)

	Turns of Phrase: Captology
		captology is still relatively unusual outside a group of researchers in the Persuasive Technology Lab at Stanford University.
		As pioneers of a nascent discipline called captology, Fogg and a handful of other visionaries are exploring the theory, design and analysis of computers and related technologies as instruments of persuasion.
		The class in captology (Computers as Persuasive Technology) is Stanford professor B. Fogg’s brainchild, a new area of study into ways that computers are particularly useful in persuading people to change attitudes, buy certain products, or relinquish personal information.
	www.worldwidewords.org /turnsofphrase/tp-cap1.htm (263 words)

	Captology: Persuasive Technology Design
		Captology is about how computers influence human behavior, and how to design persuasive products.
		Creating The Captology Information System is a foundation for integrating persuasive design into computer systems.
		Captology: A Primer The preeminent expert in this intriguing field is B.J. Fogg.
	www.designcrux.netfirms.com /captology_persuasive_tech.html (253 words)

	Captology (Site not responding. Last check: 2007-10-23)
		Captology (computers as persuasive technologies) is the study of the design, analysis, and theory of persuasive computing, which is using computer to change people's attitude and behaviors.
		The use of captology in the creating of training materials provides the learner with a "real look" into the material they are being taught.
		Since captology is the studying of persuasion and there is "no turning back" to the "green screens" I am developing an environment to help employees adjust to the change.
	www.siue.edu /~mgray/it486/captology/captologyTheory.htm (1285 words)

	Captology: A Primer
		Captology is about understanding how what is known about motivation and persuasion can be applied to computers and consumer devices.
		The central idea of captology, that technology can influence human behavior and attitude, is not new.
		From the system and captology perspective, blogs are the self–organizing result of the Google search engine algorithm.
	designcrux.netfirms.com /captologyprimer.html (1199 words)

	Stanford Persuasive Technology Lab
		Here you'll find an overview of captology, learn about examples and have access to resources concerning captology, and be invited to receive our lab's newsletter.
		We also share some lab insights in blog form at Captology Notebook.
		You can also learn about captology by reading our older topic papers.
	captology.stanford.edu (568 words)

	Computers That Cajole - Computerworld (Site not responding. Last check: 2007-10-23)
		In the coming years, Fogg says, captology is likely to challenge IT managers and traditional business leaders, who will see persuasive techniques become an important part of business training, management coaching and marketing.
		He says captology will be used to motivate people to make better use of computers by offering helpful hints when problems occur in early uses of a new application.
		Captology will require developers to understand behavioral science as it applies to technology, Fogg says.
	www.computerworld.com /printthis/2003/0,4814,81068,00.html (784 words)

	CHI 97: Captology: The Study of Computers as Persuasive Technologies
		"Captology" is a newly coined word that describes the study of Computers As Persuasive Technologies (see figure).
		Although captology has been on the periphery of various fields for years--including HCI, education, advertising, and health promotion--it has never been a key focus for any discipline.
		An understanding of captology would not only enrich HCI theory about how humans interact with computers, but it would also lead to better design of interactive technologies, especially those that have the task of persuading users to change in beneficial ways.
	www.sigchi.org /chi97/proceedings/sig/bjf.htm (406 words)

	Projects By Category (Site not responding. Last check: 2007-10-23)
		Captology is the study of computers as persuasive technology.
		Water Wire is the first captology (the study of Computers As Persuasive Technology) design project I participated in.
		This captology design intends to increase recycling behaviors on campuses by increasing the availability of recycling containers and capitalizing on the existing competitive spirit between schools.
	cmgm.stanford.edu /~pbrutlag/portfolio/captology.html (232 words)

	sfweekly.com \| \| Bay View \| Hal? \| 2000-04-12
		The class in captology (Computers as Persuasive Technology) is Stanford professor B.J. Fogg's brainchild, a new area of study into ways that computers are particularly useful in persuading people to change attitudes, buy certain products, or relinquish personal information.
		A quirky example of captology that is becoming popular in high schools across the country is the Baby Think It Over Doll.
		He hosts captology ethics conferences each year at Stanford, and encourages his students to dream up sinister applications of persuasive technology so they can realize the full extent of its power.
	www.sfweekly.com /issues/2000-04-12/bayview.html (1914 words)

	Captology
		Captology includes the design, research, and the analysis of interactive computing technologies intentionally created to change people's attitudes or behaviors; technologies include Web sites, PDAs, kiosks, mobile phones, and video games (Stanford Persuasive Technology Lab, 2003).
		Don's chief concern is maintaining the balance between carriers' request for self-serving features and the integrity of user interface/applications based on design principles and objective research.
		Captology could be used in almost any working environment.
	edweb.sdsu.edu /people/Arossett/pie/Interventions/captology_2.htm (597 words)

	Bloug: Do we need Anti-Captology?
		I took from Fogg that we are all involved in captology and we should be aware of how we are using it and how others are using it on us.
		A lot of captology occurs in display or user experience (persuasive techniques tend to be only partially part of the content).
		The interesting point for you as an IA is that the cure to captology may be placing control over some of the central elements of IA in the hands of the user.
	louisrosenfeld.com /home/bloug_archive/000345.html (1392 words)

	Blogger: Email Post to a Friend (Site not responding. Last check: 2007-10-23)
		Yesterday, somebody asked me what the difference between captology and "regular persuasion" was.
		There are a lot of similarities (both try to change attitudes and behaviors, both have many ethical concerns, etc) but there are also many differences.
		Here are a few factors of captology we've realized are different from traditional persuasion.
	www.blogger.com /email-post.g?blogID=9610573&postID=111073976023757846 (113 words)

	Captivated by Captology (Site not responding. Last check: 2007-10-23)
		The word captology is derived from the first four initials of the words, Computers As Persuasive Technologies, and it's trickling into the vocabulary of learning professionals, for good reason.
		Three captology design principles that probably have the most impact on the development of these new learning technologies are tailoring, simulation, and tunneling.
		Captology applications have been referred to as nagware and the one thing Workforce Optimization products do well is nag.
	www.learningcircuits.org /2003/jun2003/adkins.htm (1288 words)

	The Ethics of Computers that Persuade
		Therefore, when the domains of computers and persuasion merge (as they do in captology), the ethical issues are sure to play a crucial role.
		Education about captology helps people in two important ways: First, increased knowledge about persuasive computers allows people more opportunity to adopt such technologies to enhance their own lives, if they choose.
		In the end, the best path for captology is the same as the path taken by various persuasion researchers: Educate widely about persuasion.
	hci.stanford.edu /captology/moreinfo/ethics.html (682 words)

	Business 2.0 :: Magazine Article :: What's Next :: Nag-O-Matic (Site not responding. Last check: 2007-10-23)
		Captology is the science of using technology to modify behavior.
		Another captology device, the Baby Think It Over doll from Realityworks, teaches high school students about the burdens of teen parenthood by realistically mimicking the behavior of a very needy infant -- for hours on end.
		But the most interesting application of captology techniques I've seen comes from Nubella, a health and nutrition startup.
	www.business2.com /b2/web/articles/0,17863,532977,00.html (698 words)

	Comm217: More on Captology (Site not responding. Last check: 2007-10-23)
		Captology-- the study of "persuasive computing"-- is researching ways that interactive technologies can persuade or change human behavior.
		Most of the studies on how to use persuasive technologies include the words "seduction," and "appeals to emotion." Although the study at Stanford focuses mainly on positive changes, these techniques sound a lot like a new form of manipulation.
		Fortunately, Stanford's research department also focuses on the ethics of captology, and ways to ensure the credibility of websites.
	www.stanford.edu /class/comm217/archives/000252.html (168 words)

	Today's Podcast: When will B.J. Fogg start a captology podcast?
		Captology is an emerging field of study related to the design, theory, and analysis of persuasive, not pervasive, technologies.
		Captology lies at the intersection of computers and the art and science of persuasion.
		Fogg is the leading thinker in the field of captology and website credibility.
	www.todayspodcast.com /archives/2005/07/when_will_bj_fo.html (495 words)

	Key_Concepts
		Captology is the study of computers as persuasive technologies.
		As the graphic shows, captology describes the area where computing technology and persuasion overlap.
		Whenever there is a need to change what people believe or how they behave, persuasive technology may very well play a role.
	captology.stanford.edu /Key_Concepts/key_concepts.html (241 words)

	Captology The Web Credibility Project Further reading research the purpose of changing analysis persuasion in general ... (Site not responding. Last check: 2007-10-23)
		Captology The Web Credibility Project Further reading research the purpose of changing analysis persuasion in general motivation Morgan Kaufmann Publishers persuasive technologies The Stanford University Persuasive Technology Lab
		Captology Notebook Captology notebook, the blog for the stanford persuasive technology lab.
		Captology, design concepts about technology which influences human behavior and attitude.
	en.powerwissen.com /IiSXhEC90lLsejVWBWRgaQ%3D%3D_Captology.html (196 words)

	Captology: A Bad Name for an Interesting Idea - O'Reilly ONJava Blog
		Captology: A Bad Name for an Interesting Idea
		The idea behind captology is simple: computers (and other technological devices) can be used to persuade people to do things.
		Putting aside the evil side of captology for a moment, there is actually an interesting ramification of this notion, which is to train people to use software effectively by rewarding them.
	www.oreillynet.com /onjava/blog/2003/06/captology_a_bad_name_for_an_in.html (1179 words)

	Learning Circuits Blog: New Words and Old Tricks: Captology and MindTools (Site not responding. Last check: 2007-10-23)
		It is defined as the science of using technology to modify human behavior.
		At www.captology.org the Stanford folks elaborate that "Captology is the study of computers as persuasive technologies.
		In other words, captology pertains to the area where computing technology and persuasion overlap".
	www.internettime.com /lcmt/archives/000515.html (274 words)

	Reloade » Journal: What is Captology? (Site not responding. Last check: 2007-10-23)
		Captology refers to the process and design into how computers can be designed to change what people think and do.
		It also refers to the study of computers as persuasive technologies which includes the design, research, and analysis of interactive computing products created for the purpose of changing people's attitudes or behaviours.
		Captology can be easily seen as, Computers vs. Persuasion, and can be applied in many areas and fields including education, e-commerce and buying behavior, sexual behavior, religion, personal relationships and politics among many others.
	www.reloade.com.au /main/4.0/entries/archives/2003/04/001771.php (244 words)

	Persuasive Design and Web Credibility: Review of Captology Book (Alertbox)
		Fogg has researched captology for many years and presents many interesting examples of persuasive design, both from websites and from information appliances.
		The slightly vague nature of the book's advice is inevitable given that the captology field is still in the early stage of development.
		This is a clear trend as we abandon the PC as the center of interaction and the key viewport on the Net.
	www.useit.com /alertbox/20030303.html (1589 words)

	Using Computers to Change What People Think and Do: Insights into Captology (21 Feb 2003)
		One goal in captology is creating insight into how computing products, from websites to mobile phone software, can be designed to change attitudes and behaviors.
		By understanding captology we can harness this power for pro-social outcomes, such as promoting health, education, empathy, and civic involvement.
		However, because persuasive technology can be used for undesirable ends, an understanding of captology can also help us protect ourselves and our children from unwanted computer-based influence.
	www.usabilityviews.com /uv007931.html (212 words)

	Cre8: An Interaction Design Forum? desirability, captology, etc - Usability - Cre8asite forums - Search Engine ... (Site not responding. Last check: 2007-10-23)
		Captology is quite interesting and I think it partners well with system dynamics.
		The information is freely available, but because of the sheer volume of it, and the complexity of it, and the fact that its hard to apply general information to very specific questions, well, its hard to use.
		To tie this to captology, consider that the information was valuable, not usually freely shared.
	www.cre8asiteforums.com /viewtopic.php?t=2179 (2726 words)

	ME297 Design Theory and Methodolody Seminar (Site not responding. Last check: 2007-10-23)
		At the same time I was doing experimental work with Cliff, I was also developing methods for conceptual design and using these methods at places like HP and Interval Research.
		In my talk I will explain my view of captology and the frameworks I propose for understanding and designing persuasive computing technologies.
		Because captology is a relatively new way to view technology and human behavior, it offers advances in three areas: theory, design, and analysis.
	design.stanford.edu /Courses/me297-all/winter1998/fogg.html (269 words)

	Captology Notebook
		This is one of the coolest jobs I've seen lately with a big company.
		This job isn't for captology per se, but they know this perspective would be valuable.
		Although the number of people signed up for mobile banking is small at the moment, more large financial institutions are getting ready to introduce it, and the industry expects wide customer adoption of the service over the next five years.
	captology.stanford.edu /notebook (3135 words)

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