| | Carlton enters US cinemas via $93m takeover (Site not responding. Last check: 2007-10-29) |
 | | CARLTON Communications pledged to drag American cinema advertising into the 21st century yesterday, as the media company unveiled its $93m (£58m) takeover of US advertising company Screenvision. |
 | | Carlton claims that, although 1.5 billion cinema-goers churn through America's box offices every year, cinema screen adverts account for just 0.1pc of all display advertising, compared with 1.2pc in the UK. |
 | | American cinema advertising remains dominated by old-fashioned publicity "stills", but Carlton is banking on advertisers, especially global multinationals, realising the potential to target the youth market with more sophisticated adverts. |
| www.telegraph.co.uk /htmlContent.jhtml?html=/archive/2000/05/23/cncar23.html (225 words) |