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Topic: Carlton Draught


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In the News (Wed 30 May 12)

  
  Tick tock... it's beer o'clock: September 2005
Carlton Draught is becoming gentrified as it is pitched to the humble aussie drinker through the humorous "Made from Beer" TV ads and the recent "Big Ad" campaign.
Carlton Draught is made by Carlton and United Beverages and has had a brand make over beginning 2003.
After much deliberation and probably giving extra points for nostalgia's sake, I award Carlton Draught with a score of -.2, where 1 is a drink to beat all others, 0 is the beer to judge others against and -1 is a beer you'd think twice about serving to your worst enemy.
www.indevelopment.org /beerblog/2005_09_01_archive.html   (1156 words)

  
 Aussie Beers - Australia - Within Cooee
This beer was introduced into the Carlton suite in the early 2000's and has become a premium light beer a sort of light cousin to the Crown Larger.
Carlton Draught has a clean and crisp taste with full body malty flavor and a hop bitterness.
Carlton LJ Introduced in the early 2000s this 4.6% alcohol volume beer is full flavoured and easy drinking but it has 25 % fewer joules than regular beer and it has the addition of extra nutritional benefits brewed into the liquor.
www.withincooee.com /beers/beer-2.htm   (470 words)

  
 Carlton Draught - tScholars.com (via CobWeb/3.1 planetlab2.cs.umd.edu)   (Site not responding. Last check: 2007-09-07)
Carlton Draught is a lager beer made by Carlton and United Beverages.
It is the most popular full-strength beer sold on tap in Victoria, Australia.
The Carlton Draught: Big Ad used viral marketing techniques before being released on television.
www.tscholars.com.cob-web.org:8888 /encyclopedia/Carlton_Draught   (323 words)

  
 Carlton Draught: Big Ad - Wikipedia, the free encyclopedia
The Carlton Draught Big Ad is an award-winning advertisement for Carlton Draught created by George Patterson and Partners (Young and Rubicam) of Melbourne, which used viral marketing techniques before being released on television.
Viewed from the air, we see the armies form a glass of Carlton Draught and a human body.
Whilst widely held within the advertising industry to be a successful ad, sales of the Carlton Draught brand nonetheless fell, as with equivalent Australian beers, presumably failing on the ads own criteria of "sell[ing] some bloody beer".
en.wikipedia.org /wiki/Carlton_Draught:_Big_Ad   (850 words)

  
 Carlton Draught TV Ads » Television Adverts at Duncan’s TV   (Site not responding. Last check: 2007-09-07)
Just discovered that Carlton Draught have put their canoe ad online, along with the “no explanations’ ad, both 45 seconds.
The Carlton canoe beer advertisement was launched on NSW televisions in March 2004.
The Carlton Draught web site, which went live in September 2004, was developed by Wednesday Media.
www.duncans.tv /2005/carlton-draught-tvcs   (480 words)

  
 Carlton Draught
Carlton Draught is one of the nation's biggest selling tap beers, taking out 'Best Tap Beer' at the Australian Liquor Industry Awards (ALIA) 2003.
Being a traditional, full-strength lager, Carlton Draught is crisp on the mid-palate with a good malt character and smooth full-bodied flavour.
Synonymous with the origins of the Carlton Brewery itself, Carlton Draught is renowned for tasting as fresh as it did the day it was brewed.
www.fosters.com.au /enjoy/beer/carlton_draught.htm   (161 words)

  
 CARLTON & United Breweries - CUB makes Carlton Draught the hero
CARLTON and United Breweries has launched a new campaign for Carlton Draught that aims to “make the product the hero”, and does not feature the star of the last campaign, the comedian Jimeoin.
Meldrum said the brief to Patts centred on Carlton Draught being a beer “with nothing to prove”.
The move follows a significant packaging transformation for Carlton Draught in 2002, which saw the iconic Clydesdale horses coupled with a more contemporary look.
www.bandt.com.au /news/ed/0c01e2ed.asp   (303 words)

  
 Jimeoin talks up draught beer for CUB
IRISH comedian Jimeoin is the new spokesman for Carlton and United Breweries, starring in the first major advertising push for Carlton Draught in NSW.
CUB’s strategy is to encourage the consumption of draught beers, a segment that has been under intense pressure; twenty years ago 80% of beer was served on tap and 20% as packaged, but today the reverse is true.
CUB sees major opportunities in draught beer in NSW where it holds a 53% share against Lion Nathan’s 46%; in Victoria CUB has 96% share, according to ACNielsen figures.
www.bandt.com.au /news/4f/0c00fb4f.asp   (225 words)

  
 Carlton Draught - Tastebeer.com.au
I don’t know mate… the Carlton Draught we get here in WA is simply undrinkable.
Maybe it was just a few bad batches or maybe it is the beer or maybe the world has moved on..
carlton draught is the best beer in the world if you dont love it get on the lolly water
www.tastebeer.com.au /beer/165   (178 words)

  
 ozeform.com - Spring Racing Nominations Close   (Site not responding. Last check: 2007-09-07)
Carlton Draught Caulfield Cup nominations are headed by 2003 winner Mummify and 2004 VRC Derby winner Plastered, with the race expected to be the target for the David Elsworth-trained Norse Dancer (IRE).
In total there are 41 international entries in the Emirates Melbourne Cup, 23 in the Carlton Draught Caulfield Cup and 16 in the Carlton Draught Cox Plate.
In total there were 251 entries for the Emirates Melbourne Cup, 258 entries for the Carlton Draught Caulfield Cup and 182 entries for the Carlton Draught Cox Plate.
www.ozeform.com /site/news/news.aspx?id=1715   (778 words)

  
 The Carlton Draught Cox Plate (via CobWeb/3.1 planetlab2.cs.umd.edu)   (Site not responding. Last check: 2007-09-07)
The Carlton Draught Cox Plate is the only Southern Hemisphere race to be included in the World Series Racing Championship, which includes thirteen races in eleven different countries.
The Carlton Draught Cox Plate is seen as one of the most prestigious and classic events in Australian horse racing and is undoubtedly the weight-for-age championship of Australiasia worth a Group 1 prize pool of over $3,000,000.
Since 1999, the Carlton Draught Cox Plate is the only southern hemisphere race to be included in the World Series.
www.cox-plate.com.cob-web.org:8888   (453 words)

  
 Carlton Draught Big Ad » Television Adverts at Duncan’s TV
I’ve been watching the Carlton Draught BIG AD many times for the last 3 hours and can’t seem to get enough of it.
Only when they mentioned “Carlton Draught” did I realize what I was looking at, and then the shape of the hand and person started to make sense.
I had Carlton Draught when I was downunder.
www.duncans.tv /2005/carlton-draught-beer-big-ad   (1582 words)

  
 ThirdWay Advertising Blog » Carlton Draught
Carlton certainly takes them down by parodying all of the the expensive, silly, mindlessness of the entire genre.
Carlton produces a brilliant, pointless ad which parodies itself as well as the beer industry.
You are currently browsing the archives for the Carlton Draught category.
www.thirdwayblog.com /?cat=68   (615 words)

  
 Carlton draught beer - Australia
Carlton draught - course it is its Caaarlton draught
There is nothing better than Carlton Draught on tap, you can get excited about Boag's, Redback etc but you aren't comparing apples with apples.
Carlton Draught is a top aussie beer on tap.
www.thebackpacker.net /worldbeers/carltondraught_1356_worldbeers.htm   (381 words)

  
 Carlton Draught Big Beer Ad | Liquor Snob
Carlton Draught Big Beer Ad We're not in the ad game, so we wouldn't be able to tell you what makes a great ad great.
Learn more about Carlton Draught (slogan: Made From Beer).
This weblog is licensed under a Creative Commons License.
www.liquorsnob.com /archives/2005/11/carlton_draught_big_beer_ad.php   (298 words)

  
 Carlton Videos
The hottest dance of the 1990's is back - The Carlton Dance from "Fresh Prince of Bel-Air." Classic television, and great dancing.
This is a parody of the flash dance.
Carlton Draught Big Commercial...So Big, you should've Turn the Volume UP to hear'em.
www.metacafe.com /tags/carlton   (111 words)

  
 BannerBlog : Carlton Draught 'Flash Beer'
Carlton United Breweries and George Patterson Y&R today launched the successor to Carlton Draught's Big Ad titled 'FlashBeer'.
'Flashbeer' is the journey of 'Kevin Kavendish', a peanut inspector by day, who harbours a secret dream to work at Carlton Draught Brewery.
The Sydney Morning Herald has a discussion happening over at its blog "Will a big bloke in a leotard be as popular as Big Ad?" The critics are out swinging too.
www.bannerblog.com.au /news/2006/09/carlton_draught_flash_beer.php   (444 words)

  
 Duncan's TV Ad Land: Big Ad from Carlton Draught
Yellow robed and white robed men run across a New Zealand valley that could have been used for Lord of the Rings.
For more details on this campaign, including where to view the ad in Vividas and Quicktime formats, go to Duncan's TV Adland at its new domain, www.duncans.tv.
This post can be viewed there, with all previous comments, at Big Ad From Carlton Draught.
tvadverts.blogspot.com /2005/07/big-ad-from-carlton-draught.html   (135 words)

  
 Melbourne's Beer •
A Melbourne favourite, Carlton Draught contains high quality malt, sugar and hops providing true draught beer character in the package and in the keg.
Having full flavour with an easy drinking soft hop finish, Carlton LJ not only offers the advantage of 25 percent fewer joules than regular beers but in addition provides extra nutritional benefits.
Full and flavoursome, Coopers Draught displays a generous head, a fresh, clean colour and a dry palate with a good bitter aftertaste.
www.melbournepubs.com /docs/beer-beer   (844 words)

  
 Carlton Draught Commercial - VERY FUNNY - The Pirate Bay
Carlton Draught Commercial - VERY FUNNY - The Pirate Bay
Carlton Draught Commercial - VERY FUNNY Very funny commercial.
I uploaded it here because the site is down since it has been digged.
thepiratebay.org /details.php?id=3370507   (54 words)

  
 Hedonistica - Carlton Draught - Big Ad   (Site not responding. Last check: 2007-09-07)
They are both equally shit, but draught is often cheaper.
I have to say, when I saw The Big Ad, having been for a good score years a big fan of the Carmina Burana, why, I crapped my pants with joy; which if you contemplate the lyrics of the Carmina Burana, is sort of in the earthy spirit of the thing.
I understand that Carlton is probably bilge, but if bilge can generate the occasional commercial like that (and I don't even watch the telly), then by golly, I can plunk down a few kronor for it now and then.
www.hedonistica.com /archives/2005/08/carlton_draught.php   (777 words)

  
 Animal Logic: TVC - Carlton Draught   (Site not responding. Last check: 2007-09-07)
Huge crowd scenes were needed for Carlton Draught’s latest advertising epic, the 'Big Ad'.
Animal Logic created 3D computer-generated human extras for all the large, aerial crowd shots, clothed them in flowing robes and then brought them into specialised crowd simulation software called Massive.
Massive is a recent addition to the suite of tools being used and developed by Animal Logic artists on a range of television commercial and feature film projects.
www.animallogic.com /commercials/cub   (313 words)

  
 Carlton Draught   (Site not responding. Last check: 2007-09-07)
I am a VB sort of person and I admit that I came across a bottle of your Carlton Draught quite by accident.
But, never one to miss an opportunity, I was reading the label as I wandered down toward the recycle bin: Carlton Draught - Brewery Fresh.
Firstly, isn't draught beer straight from the tap in the pub?
sweetchillisauce.com /Letters/CUB.html   (166 words)

  
 Blog of Leonid Mamchenkov » Carlton Draught - The Big Ad
Blog of Leonid Mamchenkov » Carlton Draught - The Big Ad Blog of Leonid Mamchenkov
Tagged as: ad, ads, advertising, beer, Carlton, cool, draught, fun, Humor, television, TV, video
Hello, cool blog, just want to see how ppl from similar backgrounds have ended up.
mamchenkov.net /wordpress/2006/05/14/carlton-draught-the-big-ad   (117 words)

  
 Carlton Draught - Welcome
Of course, we all know the best place to learn about Carlton Draught is down at the pub, but that option might be impossible for you right now (if, say, you're at work at the moment or at an internet café or on a submarine).
So please enjoy looking around this informative site and learning about Australia's favourite draught beer.
You'll find downloads, information, history, tips, TV and print ads, as well as competitions and giveaways.
www.carltondraught.com.au /CarltonDraught.aspx   (107 words)

  
 Carlton Draught Beer Academy: Draught beer served the way the brewer intended
Carlton Draught Beer Academy: Draught beer served the way the brewer intended
Carlton and United Beverages is a responsible marketer and
Therefore, you must be over the age of 18 to
www.draughtbeer.com.au   (49 words)

  
 Ed Davidoff's Traders
Boags Draught (SAL, TO) (red, yellow and silver rings, silver St. George)
Carlton Special Light (TAL, BO Cascade Draught (CS, BO)
Cascade Draught (TAL, BO) Wilderness Interhash 2000 in Tasmania
www.geocities.com /NapaValley/Vineyard/1668/traders.html   (748 words)

  
 Carlton Draught - Big ad - (2005) 0:60 (Australia) :: AdLand the commercial archive :: by the adgrunts for the adgrunts ...
Carlton Draught - Big ad - (2005) 0:60 (Australia) :: AdLand the commercial archive :: by the adgrunts for the adgrunts advertising blog x ad-rag.com
Re: Carlton Draught - Big ad - (2005) 0:60 (Australia), by k.
Re: Carlton Draught - Big ad - (2005) 0:60 (Australia), by kikohattorihanzo on Aug 10 2005 [reply]
ad-rag.com /122041.php   (710 words)

  
 Chris Busch: Carlton Draught Big Ad
Chris Busch: Carlton Draught Big Ad Chris Busch
Carlton Draught Big Ad From Australia - a very entertaining ad.
I recently joined the ranks of millions, billions, trillions, maybe kazillions who are raving about this ad (click here to view) for Carlton Draught.
www.chrisbusch.com /2005/08/carlton_draught.html   (417 words)

  
 Dailymotion - Share Your Videos
carlton dance fresh prince sexy back justin timberlake alfonso ribeiro
pub carlton draught big ad biere beer choregraphie plaine nature
Carl Carlton - She's A Bad Mama Jama funk
www.dailymotion.com /tag/Carlton   (114 words)

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