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| | Al-Ahram Weekly | Living | Egypt gets hyper (Site not responding. Last check: 2007-10-22) |
 | | Sally El-Desouqi, 23, heard about Carrefour through friends, and found the store to be identical to the Carrefour she knows in Paris. |
 | | Carrefour's marketing strategy thus far consists of newspaper and radio advertisement, with a heavy reliance on word of mouth. |
 | | MAF Carrefour makes available all kinds of products at competitive prices by reducing the profit margin, and selling 'value for money products', which makes money." According to Galal, Carrefour has done that successfully throughout the Gulf, and therefore Egypt should not be an exception. |
| weekly.ahram.org.eg /2003/623/li1.htm (1523 words) |
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