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Topic: Castlemaine XXXX

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	XXXX - Wikipedia, the free encyclopedia
		XXXX's name, first introduced in 1924, is a throwback to the long standing tradition of using Xs to indicate the strength of an ale.
		XXXX's mascot is Mr Fourex - a jovial cartoon man in a suit with a boater hat, who features on the City side of the Fourex Brewery at Milton and is to be re-introduced into advertising in the near future for the first time since 1967.
		XXXX's labels generally feature a depiction of the Milton Brewery alongside the Ipswich railway line, presently with a CityTrain EMU in the foreground with the existing extensive railway fencing omitted.
	en.wikipedia.org /wiki/XXXX (571 words)

	Pigs NT
		The brew was met with strong approval by the local newspaper, the Brisbane Courier, as it was called then, which described the beer as “a delicious ale, of the brightest amber, pleasant to taste, with a peculiarity of flavour not easily described, and an aroma of an appetising nature by itself”.
		Although a “Castlemaine (XXXX) Sparkling Prize Ale” had been produced at Milton from the early 1880’s (it won a “Special Prize ” at the First International Exhibition in Sydney in 1883), it was not until the financial crash of the early 1890’s that the first trade mark showing four X’s was applied for.
		Castlemaine Perkins continued to grow, as did the sales of XXXX Bitter Ale, until 1970 when the range was expanded with the introduction of XXXX Draught.
	pigcountry.orcon.net.nz /xxxx.html (1689 words)

	Walkabout - Castlemaine
		Castlemaine is a name which is probably familiar to most Australians even though relatively few may have visited the former goldmining settlement.
		Castlemaine is located amidst low red hills at the confluence of Barkers, Campbells and Forest Creeks, 119 km north-west of Melbourne via the Calder Highway and 39 km south of
		Castlemaine Woollen Company (one of the first large-scale woollen mills in the state) and Thompson's iron and brass foundry and engineering workshops were established in 1875.
	www.walkabout.com.au /locations/VICCastlemaine.shtml (6135 words)

	XXXX
		Queenslanders are rightly shocked when they travel down south, or indeed, virtually anywhere outside their great state, and find themselves being given strange looks when they ask for their treasured "pot a fourex thanks mate".
		It is indeed strange times when XXXX is available on tap in Portsmouth, England, but you hard pressed finding a stubbie in Australia's biggest city Sydney, the so-called Olympic city.
		The golden drop was masterfully brewed by Castlemaine's newly appointed german brewer in 1924, essentially replacing their Sparkling Ale, using a yeast transported from Germany (which was, ironically, transported back to Germany after the original culture was destroyed during World War II).
	www.australianbeers.com /beers/xxxx/xxxx.htm (1357 words)

	KBS Collection: Castlemaine XXXX Bitter (Site not responding. Last check: 2007-10-25)
		XXXX is actually a decent bitter beer but those who grow up on the sweeter beers of Melbourne & Sydney never develop a taste for it.
		XXXX is by far the best beer in the world who cares what the stats say.
		From XXXX tastes like rugby players arseholes, hamptonthegoldenboy@hotmail.com i think XXXX is best to be described as similar to a rugby players arsehole when they lick each others arse when they are in what they call a scrum.
	tuoppi.oulu.fi /kbs-bin/readbeer?Nr=1376 (3587 words)

	Castlemaine Perkins - Makeover for XXXX Gold brand
		Castlemaine Perkins’ managing director Ken Freer said the change was important to ensure the brand maintained a modern image and reflected its status as the number one selling beer in Queensland.
		The new packaging also places more emphasis on the XXXX Gold shield label, which is now larger in size, includes the brewery watermark on cans and cartons, as well as a better description of the beer that will, for the first time, reveal its “secret” ingredient.
		Castlemaine Perkins does not plan to support the new branding initiative with an advertising campaign at this stage.
	www.bandt.com.au /news/8f/0c02a18f.asp (287 words)

	Castlemaine XXXX Draught Lager - Castlemaine Perkins - Beer Advocate
		Castlemaine XXXX Draught Lager - Castlemaine Perkins - Beer Advocate
		XXXX is one of the mainstays of the commerical beer lines here in Oz and the majority of commerical ones use pride of ringwood hops which is really just a bittering version vs any kind of aroma considerations, but since our obsession with lagers ice-cold....sigh..i digress.
		Brewed in England under license from Castlemaine Perkins and distributed by Interbrew UK LTD. Carbonation is wimpy.
	beeradvocate.com /beer/profile/572/12381 (715 words)

	PIMS-SCA \| Case Study - Castlemaine XXXX "The XXXX Challenge" Gamecard Promotion
		The XXXX challenge was a gamecard-based promotion, appearing in 4,000 targeted outlets and offering a prize fund of £2.2million with 300,000 give-aways.
		Starting at Level One, if the customer won they could either take their small prize or go on to level two and play for a bigger prize, all the way up to Level Four.
		PIMS-SCA is the only risk management company in the U.K. that provides clients with a Fixed Fee solution fully backed by A-rated Insurers who provide £5,000,000 worth of cover for each and every promotion, to give the client complete balance sheet protection.
	www.pims-sca.com /casestudies/fixedfee/castlemainexxxx.asp (280 words)

	PIMS-SCA \| Case Study - Castlemaine XXXX, "Free Pint for Every Reader"
		A coupon in The Sun newspaper, entitled the reader to a free pint of Castlemaine “XXXX” at Walkabout Pubs and Hogshead outlets for one date only.
		Interbrew were very pleased with the results of the promotion and succeeded in achieving the objective.
		All outlets, Interbrew and customers were extremely happy with the promotion and as a result of the promotions success anticipate running a similar promotion with the same mechanic.
	www.pims-sca.com /casestudies/overredemption/castlemainexxxx.asp (180 words)

	Pratchett, Terry : Sod 'em all
		XXXX or "Four-ecks" (as its also known is obviously a reference to Australia).
		There used to be an advert for Castlemaine XXXX (beer) on British TV (possibly other places too??) that said...
		There is no connection between Llamedos and XXXX in the book, although I wouldn't be surprised at there being on in the future should Terry ever see this.
	www.eeggs.com /items/6521.html (705 words)

	Lion Nathan - Wikipedia, the free encyclopedia
		It is one of the largest alcoholic beverage companies in the region, in competition with Foster's Group.
		Lion Nathan, originally a New Zealand Company, established itself in Australia after its purchase of Bond Breweries (see Alan Bond), which gave it the Tooheys and Castlemaine Perkins breweries.
		Known for their XXXX brand, Castlemaine Perkins is the largest brewer in Queensland.
	en.wikipedia.org /wiki/Lion_Nathan (624 words)

	XXXX Gold gets a facelift - Breaking News (Site not responding. Last check: 2007-10-25)
		In addition to the cheeky boater-wearing character, the new look XXXX GOLD cans, stubbies and cartons will also include more use of yellow, reducing the gold colour.
		Castlemaine Perkins managing director Ken Freer said the change was important to ensuring the beer brand's packaging reflected history and status.
		Other changes to the packaging of Queensland's most popular beer include more emphasis on the distinctive XXXX GOLD shield, the addition of the brewery watermark on cans and cartons, and a better description of the beer itself.
	www.theage.com.au - !http: //www.theage.com.au/news/Business/XXXX-Gold-gets-a-facelifts/2005/01/05/1104832148644.html?oneclick=true (233 words)

	Interbrew UK: seeking the x-factor - Drinks Business Review
		The promotions for Castlemaine are also seeking to exploit consumers' lack of rigid drinking choices.
		Interbrew has recognized the potential for targeting the more discerning drinker and is aiming to create a higher quality and more mature image for the brand to appeal to these consumers and distance itself from the culture of vertical drinking.
		Castlemaine is using a variety of promotions to emphasize its Australian heritage and add value to on-trade experiences.
	www.drinks-business-review.com /article_feature.asp?guid=ACF4B4DB-5AAD-4B70-8AE1-A4506063F64C (447 words)

	Official beer sponsor announced by Surfing Queensland
		Castlemaine Perkins Managing Director Ken Freer said: “Tooheys Extra Dry is a great seller for Castlemaine Perkins up in Queensland, where we’ve seen fantastic growth of 75% over the last 12 months.
		XXXX has been a key sponsor for the past two years.
		Stark continued: “It’s great to be able to build on the success of our relationship with Castlemaine Perkins over the past two years.
	www.surfersvillage.com /news.asp?Id_news=15263 (403 words)

	eG Forums -> Bitter Beers
		If it is Castlemaine XXXX that you are after, send me a PM and I might be able to help you out.
		XXXX was referred to by those who despised it as the can has to be marked XXXX or else the morons who prefer it would not know how to recognize it.
		Yes, Castlemaine XXXX is produced in Queensland, Australia.
	forums.egullet.org /index.php?showtopic=27315 (1397 words)

	Castlemaine Brewery- Brisbane, Australia - VirtualTourist.com
		Even if I could find the XXXX in Europe but brew under licence in Italy, of course the water use for the production could not have the same taste as the spring used in Brisbane.
		I already complain to the Castlemaine HQ but they refuse to deliver me a visa for XXXX reason ;-) And a friend used to said to me DownUnder, your are my best friend after 22PM.
		I wasn't originally planning on doing the beer tour around the Castlemain Brewery in Brisbane, but when a few friends said they were going I agreed to join them.
	www.virtualtourist.com /travel/Australia_and_Oceania/Australia/State_of_Queensland/Brisbane-1878979/Things_To_Do-Brisbane-Castlemaine_Brewery-BR-1.html (794 words)

	Castlemaine XXXX Off The Wood - Castlemaine Perkins - Beer Advocate
		Essentialy this is just XXXX bitter that has been put into an oak cask for serving puposes.
		But sure enough, it was there sitting on the XXXX counter, in a wooden barrel.
		Surprisingly this was one of the beers i wanted to try the most at the festival, even though my mind was telling me it was just going to taste like the normal XXXX Bitter, my heart kept pushing me to try it.
	beeradvocate.com /beer/profile/572/14104 (303 words)

	Castlemaine XXXX Beer TV Ads » Television Adverts at Duncan’s TV
		Castlemaine XXXX Beer TV Ads » Television Adverts at Duncan’s TV Duncan’s TV Ad Land
		In honour of Queensland’s efforts in the State of Origin Rugby League match against New South Wales, here’s a post on Castlemaine XXXX.
		Wondering if anyone knows the names of all the actors in the xxxx ads with the different freezers etc. Specifically the latest one on the island where the guy(need his name) puts a thing in the barrell cooler and the dog sets it off and hits him in the nads.
	www.duncans.tv /2005/castlemaine-xxxx-beer-tv-ads (669 words)

	What the XXXX are you wearing this summer?
		Colin Pedrick, managing director of on-trade sales at Interbrew UK, said: “A growing number of outlets across all trade sectors are now stocking Castlemaine XXXX and this promotion will help them maintain the momentum of the brand during the key summer season through generating sampling and re-purchase.
		During the promotion, consumers buying a pint of Castlemaine XXXX will receive a scratch card with the chance of winning a buff.
		Promotional support and heavyweight advertising are part of a £9 million marketing support package by Interbrew UK for Castlemaine XXXX in 2003.
	www.drugresearcher.com /news/news-ng.asp?n=10345-what-the-xxxx (374 words)

	sell.com classifieds : Matchbox Castlemaine XXXX Australian Beer Truck Model for sale in Portland (2GFHX)
		Matchbox collectibles were a very special release of highly detailed models by the Matchboc company that are much more detailed than any matchbox car you have ever seen!It became part of their lives.
		He knew, of course, because of the sweet smell of hops, and other fantastic fragrances, that reminded him of where he really wanted to be and what he really wanted to be doing: Brisbane, on a hot, wet summer day, sucking back an icy, oh so icy, cold fourex.
		Or would have done, had it not been for the unfortunate death of Quinlan and the fact Donnelly, perhaps realising his brewing skills were not up to what would be the Castlemaine standard of perfection, had sold his share to Quinlan prior to his untimely departure from the land of the living.
	www.sell.com /2GFHX (806 words)

	Product Recall of 'Stubbie' Bottles of Castlemaine XXXX and Stella Artois
		Interbrew UK have withdrawn from sale all 25cl ‘stubbie’ bottles of Castlemaine XXXX and Stella Artois lagers which feature a best before dates of JUL05, AUG05 and SEP05 which are located on the shoulder of the bottle and on the cardboard carton.
		The affected 25cl ‘stubbie’ bottles of Castlemaine XXXX are sold in cardboard packs of 10 and 24, with the affected Stella Artois 25cl ‘stubbie’ bottles being available in packs of 10, 20 and 24.
		The product is being withdrawn from sale as a precautionary measure due to a minor defect in the glass caused during the manufacture of the bottle.
	www.brent.gov.uk /ehealth.nsf/aafe784fb384af9c80256df10043850f/f5209cfa58bfe2ed80256f2e0053e98c!OpenDocument (176 words)

	The Oceania Beer Gallery
		This is a pretty darn good beer however, very crisp and clean leading to a refreshing taste not unlike other Brisbane brews such as XXXX.
		It doesn't mean I'm, converting from XXXX heavy (maybe when hell freezes over) but this stuff is quite drinkable although inferior to Carbine.
		I'd compare this beer to very warm Fourex (for you Americans I mean XXXX not a brand of condom.) It has that undrinkable taste about it and is impossible to drink in quantity.
	members.aol.com /beershrine/oceania.htm (3092 words)

	Castlemaine XXXX Gold - Drinks Shopping at dooyoo.co.uk
		I happen to live down the road from the XXXX brewery here in Brisbane, but not suffering from any local bias I'll try to give XXXX Gold a fair review.
		XXXX is the Queensland beer, consumed passionately for most natives of Queensland.
		Gold is a midstrength beer good for the Australian tradition of drinking all day and still being able to stand up.
	www.dooyoo.co.uk /drinks/castlemaine-xxxx-gold (114 words)

	itsfood
		Having acquired the UK rights to Castlemaine XXXX late last year from Lion Nathan, Interbrew UK is in the process of relaunching the Australian lager brand.
		Castlemaine XXXX was previously brewed and distributed in the UK by Carlsberg-Tetley but Interbrew assumed control on January 4th.
		The relaunch entails new packaging and a £9m marketing support package during 2003, using the theme of 'the Return of the Australian Classic'.
	www.itsfood.com /news/detail.asp?item=543 (76 words)

	eBay.co.uk - Xxxx, Breweriana, Cardmaking Scrapbooking, Men's Clothing items at low prices
		XXXX Whelen TIR3 LED Emergency Recovery Lights BNIB XXX
		Castlemain XXXX Beer pump, ex pub, neat, vgc
		CASTLEMAINE XXXX RUGBY LEAGUE L large POLO SHIRT and CAP
	search.ebay.co.uk /Xxxx_W0QQfclZ4QQfnuZ1 (306 words)

	Castlemaine XXXX Poolshark Tournament
		Castlemaine "XXXX" is delighted to announce the launch of the 2005
		The tournament may only be entered through a Participating 'XXXX' Draught Stockist.
		Graphics and Text © Interbrew UK Ltd., 2005 - Interbrew UK is a member of the Portman Group promoting responsible drinking.
	www.epa.org.uk /poolshark05/ok.htm (98 words)

	Castlemaine XXXX Poolshark Tournament
		Castlemaine "XXXX" is running a National Pub Pool Tournament in pool playing Castlemaine "XXXX" stockists.
		Each participating Castlemaine "XXXX" stockist pub can enter more than one team.
		All preliminary local matches will be over 2 legs (one home and one away) so that every participating Castlemaine "XXXX" Stockist benefits from an action packed evening.
	www.epa.org.uk /poolshark04/details.htm (692 words)

	Comparison of two different alcoholic adverts: Castlemaine XXXX and Boddingtons. (Site not responding. Last check: 2007-10-25)
		Comparison of two different alcoholic adverts: Castlemaine XXXX and Boddingtons.
		Home: ZZ_Uncategorised: Comparison of two different alcoholic adverts: Castlemaine XXXX and Boddingtons.
		If you have any questions or concerns, please visit our help centre.
	www.studentcentral.co.uk /comparison_two_different_alcoholic_adverts_castlem_15692 (485 words)

	Brisbane Travel Information \| Lonely Planet Destination Guide
		'XXXX' - that's the sound your free samples will make when you crack them open after the interesting 75-minute tour.
		The rather dapper animated character Mr XXXX will educate you in the goings-on of this 125-year-old brewery and divulge some of the secrets of its iconic ale.
		Disclaimer: We've tried to make the information on this web site as accurate as possible, but it is provided 'as is' and we accept no responsibility for any loss, injury or inconvenience sustained by anyone resulting from this information.
	www.lonelyplanet.com /worldguide/destinations/pacific/australia/brisbane?poi=79887 (146 words)

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