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| | M&M/Mars Program |
 | | The company says confectionery is a large and important supermarket category, generating more dollar sales than jams, jellies and peanut butter, salad dressing and mayonnaise, baby foods and formula, canned and dry soup, and canned vegetables. |
 | | Supermarket candy buyers, long maligned for their lack of dedication to the candy category, are getting their own education program from MandM/Mars, Inc. |
 | | The company says buyers should focus on key candy growth segments, including candy at the checkout, pegboard and seasonal candy. |
| www.retailmerchandising.net /candy/archives/0793/mars.html (649 words) |
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