The introduction of Cheerios on May 1, 1941 by the name of "CheeriOats" was marked by an aggressive production and marketing strategy that was an attempt to associate the American cold cereal breakfast with Cheerios.
Its first mascot, Cheeri O'Leary, was introduced in 1942, though the mascot was short-lived and she was rarely seen after 1945.
Most slogans were developed with the knowledge that product and corporate advertising would most likely overshadow the slogan itself, though they have played roles in most Cheerios advertisements.
www.wikipedia.org /wiki/Cheerios (785 words)
Cheerioats(Site not responding. Last check: 2007-10-20)
In 1941, General Mills introduced Cheerioats, the first oat cereal that was ready to eat.
Eating a Cheerioatsbreakfast meant the people had abundant energy for the upcoming day at defense plants, volunteer work for the war effort--- and of course, civilian jobs and school.
While it picked up where Cheerioats left off, Cheerios has now become a wonderful product for those people who are watching their cholesterol.
HISTORY: Throughout the past 60 years, Cheerios has commemorated many monumental moments and trends in American history.
Introduced in 1941 as Cheerioats, the cereal met the needs of American soldiers during World War II through “Yank Packs,” special one-ounce Cheerios packages available only to military personnel.
During the 1940s and 1950s, Cheerios featured dozens of Lone Ranger prizes such as deputy badges, fl masks and flashlight pistols.
Among the many products made at the plant were Wheaties introduced in 1924.
Cheerios were originally named Cheerioats but the name was changed to Cheerios because of complaints by Quaker Oats.
Also produced at this plant were Bisquick, Kix, cake mixes, piecrust mix, Jets,Cocoa Puffs, Frosty Os, Sugar Sparkled Twinkles, Total, Trix, Body Buddies, Apple Cinammon Cheerios, Honey Nut Cheerios, Ripple Crisp, Peanut Butter Puffs, Suncrunchers, Country Corn Flakes, and Corn Total.
www.neiu.edu /~reseller/setourp13.htm (547 words)
CBS | Late Show with David Letterman : Wahoo Gazette(Site not responding. Last check: 2007-10-20)
Cheerios was originally introduced as CheeriOats in 1941, by General Mills, and marketed as the first oat-based ready-to-eat without cooking cereal.
Cheerios mascot, Cheeri O’ Leary, proclaimed the value of Cheerios, “suggesting seven nutritious ‘fighting breakfasts’ built around CheeriOats”.
Strong marketing techniques proved successful, as CheeriOats sold 1.8 million cases in its first full year, (www.cheerios.com).
Vroman 1968(Site not responding. Last check: 2007-10-20)
Plastics begin to appear in the advertisements and the aluminum companies were afraid of losing their postwar markets to them.
Mills brought out a new dry cereal which they called "Cheerioats".
The little doughnuts are still sold today only General, Mills has changed the name to Cheerios; they dropped the '•a'' and the "t", The cartoons of 1943 could well be the cartoons of 1968 except that they were "in uniform".
Grease for the Brainpan(Site not responding. Last check: 2007-10-20)
In 1954, Cheerios (originally called Cheerioats) began offering Confederate play money in their boxes and eventually printed more notes than were ever produced by the Confederacy itself.
Due to the lack of a buffering atmosphere, the difference in environmental temperatures between two space-walking astronauts — one in direct sunlight, the other in shadow — can be as much as 350 degrees.
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Bell guided General Mills through the Great Depression with sound management and creative marketing.
During the James Ford Bell era, General Mills introduced several additional products, such as Bisquick, Kix, and CheeriOats (now Cheerios).
In 1943, General Mills made its formal appearance in the Twin Ports following the purchase of the Consolidated Elevator Company of Duluth, with Elevator D and Annex G becoming the base of its terminal operations at Duluth.
cerebrate: Heat-Seeking Reality (#n in a series)(Site not responding. Last check: 2007-10-20)
Demonstrates, once more, that there are a lot of highly-titled people out there producing simple, self-contradictory, fuzzy-minded arguments.
Unfortunately, I'm a little busy this morning, so I'll content myself with gloating quietly rather than explicitly going out and finding an irrationalist's Cheerioats to piss in.
I must admit, it really fucking disturbs me that there are people who are willing to sacrifice lives just for the sake of their delusions.
Early Black Pioneers Not Getting Deserved Recognition(Site not responding. Last check: 2007-10-20)
You can bet it wasn’t anywhere around a NASCAR race track but, with the current popular draw of NASCAR Winston Cup racing, guys like White see an opportunity to interject their agenda for personal notoriety and further fame.
In 1924 President Calvin Coolidge supported the idea of a national Father's Day, and in 1966 President Lyndon Johnson signed a presidential proclamation declaring the 3rd Sunday of June as Father's Day.
General Mills invents Cheerios cereal, first called Cheerioats; today the #2 selling cereal in the US, after Frosted Flakes, and before Corn Flakes, with 3.7 percent of the cereal market and an advertising budget of $23.6 million.
Julius and Ethel Rosenberg executed at Sing Sing Prison for atomic espionage after the Supreme Court vacated a stay granted by Justice William O. Douglas and President Eisenhower refused to intervene; first US civilians executed for espionage; convicted of passing U.S. atomic secrets to the Soviet Union.
I was transported back to those thrilling days of yesteryear - Rated
While reading this book, I was once again 9 years old, sitting cross-legged on the floor in front of our old Philco, slurping Cheerioats all over my school clothes, but determined not to miss Bobby Benson and the B-Bar-B Riders or the Lone Ranger.
With just the quote of a jingle or a telling announcer's phrase, Gerald Nachman evokes a whole era and and important segment of our social history.
I know male iguanas "cycle" maybe your female is finally feeling her cheerioats now that she is healthy and is cycling for breeding and hence the crankiness???
May 27, 2004 - 05:07 PM Yeah, I agree, for a low price you could probably build a MASSIVE cage with screen likke mesh or chicken wire, but how big is she?
