| | Urban Legends Reference Pages: Business (Don't Go Here) |
 | | First of all, the phrase "no va" (literally "doesn't go") and the word "nova" are distinct entities with different pronunciations in Spanish: the former is two words and is pronounced with the accent on the second word; the latter is one word with the accent on the first syllable. |
 | | The truth is that the Chevrolet Nova's name didn't significantly affect its sales: it sold well in both its primary Spanish-language markets, Mexico and Venezuela. |
 | | The Chevy Nova legend lives on in countless marketing textbooks, is repeated in numerous business seminars, and is a staple of newspaper and magazine columnists who need a pithy example of human folly. |
| www.snopes.com /business/misxlate/nova.asp (806 words) |